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Wednesday, October 24 • 3:00pm - 4:30pm
QR is Dead. Long Live QR.

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Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.

Speakers
avatar for Mark Petrie- Senior Manager, Product Management, Digimarc

Mark Petrie- Senior Manager, Product Management, Digimarc

As Senior Manager of Product Management for Digimarc, Mark is responsible for driving product strategy centered on the company’s digital watermarking technology. Mark has over 20 years of experience leading product and technology teams for industry leaders such as Tripwire, IKON... Read More →
avatar for John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh founded Nellymoser Inc., a mobile marketing and technology services provider to publishers, advertisers, retailers and brands, and is the company’s chief strategist and evangelist. Before Nellymoser he was CTO of Reelworks and part of the early team at Voxware... Read More →
avatar for Roger Matus- Executive Vice President, Nellymoser

Roger Matus- Executive Vice President, Nellymoser

Roger Matus is a marketing-oriented entrepreneur who lives, eats and breathes mobile. He proudly claims “early adopter” stripes when he says that he owned an early bag cell phone, a Palm Pilot and the Palm IV interconnected device. Now, as EVP of Nellymoser, he is regularly... Read More →
avatar for Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait is taking on the mobile and interactive world from an unlikely home - within one of the great American printing companies: Quad/Graphics. As product manager for interactive print solutions, he's engaged in the process of integrating the immediacy and connectivity of... Read More →

Wednesday October 24, 2012 3:00pm - 4:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce