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Wednesday, October 24 • 4:30pm - 6:00pm
Consumer Retention in Mobile Apps

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Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.


Speakers
avatar for Lars Albright- CEO and Co-Founder, SessionM

Lars Albright- CEO and Co-Founder, SessionM

Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple's mobile advertising business unit. Before Apple, Lars was Co-Founder and Senior Vice President of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2009. Prior to... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards... Read More →
avatar for Brett Leary- VP/Director- Mobile, Digitas

Brett Leary- VP/Director- Mobile, Digitas

As VP of Mobile Strategy within Digitas’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s network of clients which include; P&G, Bank of America, AholdUSA and Dunkin Donuts. Brett also oversees the agency’s Mobile Shopping Showcase – an experiential marketing lab featuring the leading technologies and solutions powering... Read More →
avatar for Jon Auerbach- General Partner, Charles River Ventures

Jon Auerbach- General Partner, Charles River Ventures

| For 12 years, Jon backed teams in almost every aspect of mobile, from advertising to infrastructure, service providers, spectrum and applications. Before CRV, he was general partner at Highland Capital Partners, leading mobile where he led or co-led investments in Quattro Wireless (sold to Apple), Starent Networks, (IPO, sold to Cisco), Optasite (sold to SBA Communications), and CCTV (sold to TerreStar). Prior to investments, Jon spent a... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA