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Wednesday, October 24 • 3:00pm - 4:30pm
Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI

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 Learn how the modern consumer interacts with video across multiple screens:  Tablet, Mobile, Desktop and TV.   

 We will tackle the following questions:  How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium?  How can marketers maximize the return of video advertising investments across multiple screens?  What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it?   Who are the winner's and loser's in the coming decade given these trends?

avatar for Harry Kargman- CEO, Kargo

Harry Kargman- CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites and apps. Kargo has won numerous awards including a Mobi and an OMMA for its advertising campaigns and was an OnMobile Top 100 winner in 2011 and 2012. Harry has been featured on 20/20, The Today Show, the New York Times, NPR... Read More →
avatar for Eric Korsh- VP/GD, Brand Content, Digitas

Eric Korsh- VP/GD, Brand Content, Digitas

Eric leads the brand content practice across Digitas clients serviced out of Boston, Chicago, San Francisco and Detroit. He leads content strategy development and execution - borne out of insights, driving brand goals and business results. Clients include Tide, Sprint and eBay. | | Eric is an Emmy winning media veteran. He was COO of Scout Productions, creators of Queer Eye and other series for MTV, CBS, ABC Family, etc. He oversaw... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo's! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales & Alliances... Read More →
avatar for Gina Preziosa- VP Group Digital Media Director, 	mediahub/Mullen

Gina Preziosa- VP Group Digital Media Director, mediahub/Mullen

| Gina officially started her career in digital media the year that Google launched which was 1998. Her first job was at the Harvard of digital media, Strategic Interactive Group, now known as Digitas. She has had stints at small direct shops and Arnold prior to joining Mullen in 2003. She was the only full-time digital media employee in the agency back then; the team is now 30+. She has trail blazed digital media growth and education both... Read More →

Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA