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Wednesday, October 24 • 4:30pm - 6:00pm
Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges

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The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.


Speakers
avatar for Angus Davis- Founder and CEO, Swipely

Angus Davis- Founder and CEO, Swipely

In 1999, Angus co-founded Tellme, which revolutionized speech recognition systems today used by 1 in 3 Americans. Microsoft acquired Tellme in its largest-ever acquisition of a private company in 2007. Prior to Tellme, Angus joined Netscape as their youngest employee where he was product manager for the company's leading Web browser.  In 2009, Angus returned to New England to bring home a Silicon Valley spark and... Read More →
avatar for Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

As Senior Vice President of Marketing and Products, Marc Caltabiano is responsible for product strategy, product management, marketing and PR at Cartera. Marc brings 20 years of product and marketing experience in CRM, self-service, e-commerce, and enterprise search. Prior to Cartera, Marc was senior director of product management at KNOVA Software. Marc also held product and marketing management positions at Siebel Systems and Sun... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL in 2007 and serve as President of CollegeLink.com which was sold to Monster.com. Burgess consistently provides excellent returns for investors and holds... Read More →
avatar for Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff is a General Partner at Flybridge Capital Partners. He represents the firm on the boards of Cartera Commerce, ClickSquared, DataXu, i4cp, Plastiq, SavingStar, SimpleTuition, and tracx. Prior to joining the firm in January 2003, Jeff co-founded Upromise (acquired by Sallie Mae), was an executive at Open Market, and was with the The Boston Consulting Group. Jeff currently serves as a Senior Lecturer at Harvard Business School and... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA