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Wednesday, October 24 • 6:00pm - 7:00pm
The Future of Marketing is On-Demand: Insights on the Next Generation

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Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.


Speakers
avatar for John Robinson- Senior Vice President, Creative, Digitas

John Robinson- Senior Vice President, Creative, Digitas

As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer packaged goods, and high-tech. He also established the Boston office’s interaction design and content practices, focusing on the design and... Read More →
avatar for Jodi Robinson- Senior Vice President, Marketing, Digitas

Jodi Robinson- Senior Vice President, Marketing, Digitas

As SVP of Marketing, Jodi leads a team of over 120 professionals across Boston and Chicago on one of Digitas’ largest accounts. In her 13 years at the agency, she has led relationships with numerous clients across CPG, automotive, retail, and financial services industries. Her work both wins awards and drives results – Jodi has been honored at Cannes Lions, the JD Power Awards, and more.   A respected industry thought leader... Read More →


Wednesday October 24, 2012 6:00pm - 7:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA