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Wednesday, October 24 • 6:00pm - 8:00pm
Mobile First: Reimagining Your Desktop, Tablet, and Smartphone Experience

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Mobile First is more than just a UX design buzzword, it's an entirely new way of approaching a brand's web strategy. Instead of starting with a desktop site and cutting away at the content until it fits on a mobile screen, we will teach workshop participants how to begin at square one with an amazing mobile experience and then expand to tablet and finally desktop.In an increasingly mobile world, if a brand isn't thinking Mobile First, it's going to get left behind.

avatar for Dan Curran- President & CEO, 4ORCE Digital

Dan Curran- President & CEO, 4ORCE Digital

Dan is the founder & president of 4ORCE Digital. Having created and introduced the philosophy of Empirical Marketing, 4ORCE looks to migrate brands away from a pure creative intuition model towards a measurable User Experience model. The team at 4ORCE is hyper vigilant to remain ‘the authority’ on user-centered digital engagement. | | 4ORCE provides digital solutions for a variety of clients, including Post Foods, Nestle... Read More →
avatar for Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence is the Senior Product Manager at Jumptap in charge of the mobile ad network's audience targeting product suite. Joran's data driven approach to product development has been the key to his success and he has applied it to a diverse array of products from behavioral targeting to dynamic creative, SEO, and ad performance optimization. Recently, at Jumptap, Joran has established a number of firsts in the mobile space by... Read More →
avatar for Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz is a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan founded 3 companies in online technology, all are in business today. In '93, he co-founded ArtNet, now artnet.com. In '95, Steffan founded Bit Group, an award-winning New England web agency. In 2010, he co-founded Bluetrain Mobile. Personally, Steffan served as an Internet consultant to presidential candidate Sen. Bill Bradley... Read More →


Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA