With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session, Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers. Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist. Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.
