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Thursday, October 25 • 9:00am - 1:00pm
20/20: Neuromarketing: Fact and Fiction

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New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Neuromarketing: Fact and Fiction:

As one of the hottest trends in the marketing industry, neuromarketing is a buzzword most have heard, but few truly understand. Until now, that is. Jake Stauch breaks down the science behind brain-imaging based market research, separating fact from fiction. Claims made by neuromarketers will be cross-examined in the context of actual neuroscientific evidence, and the conclusions may surprise you. Audience members will leave with a fuller understanding of neuromarketing and will be equipped with the knowledge necessary to make informed critical decisions regarding this kind of research.


Speakers
avatar for Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch is the only 20-something CEO in the neuromarketing industry. He worked as a researcher at the Duke University Center for Cognitive Neuroscience where he conducted independent and collaborative research in the fields of neuromarketing, neuroeconomics, and the cognitive... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA