New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about New Brands in a New Century:
Generation Y has a new relationship with brands. In contrast with other generations, Millenials feel ownership of brands they use, they are fluent in the stories they tell, and use and shape those stories for identification and communication. In an environment increasingly driven by digital natives, brands are evolving and breaking the rules of branding. For example, both Google and the Obama '08 campaign embraced changing logos, something most brand managers would never allow. The result is that both these brands were able to reach far deeper into consumers' and voters' lives, connecting with them in new ways. The success of these new, evolving, “21st century brands” has serious implications for the future of marketing and advertising.
