New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Organic Influencers:
How can marketers harness the influential powers of people in offline micro-communities (ex: cities, universities, etc) and bring these communities together to one online macro-community for heightened brand experience? This talk will teach you how to interact with your current/potential customers right where they live and drive organic engagement to your desired digital property. As you start to blend these communities together, community managers and digital marketers can identify the most brand loyal and influential individuals who advocate the brand in their own personalized way, bringing authenticity to brands that's accepted by their peers.