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Tuesday, October 23 • 12:00pm - 2:00pm
The Future of Social is Action and ROI

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Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth. Sarah's previous positions include President of Carat Interactive, CEO of Isobar, and CEO of Aegis Media North... Read More →
avatar for John Federman- CEO, Dailybreak

John Federman- CEO, Dailybreak

John Federman is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative mediate platforms designed to connect buyers and sellers. He is currently on his 6th CEO position at Dailybreak, holding an incredible track record for turning start-ups and re-starts into multimillion dollar companies. John also has 12 years of traditional publishing background as the Publisher of PC Week, which was the largest trade publication in the world as measured by annual... Read More →
avatar for Jason Kodish- 	SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish- SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish is a digital and social analytics expert leading Digitas' North American Analytics team. An OMMA and Echo award winner, one of Jason's claims to fame is that he was the first Marketing Manager in Starbucks' history. He has worked with clients such as Amazon, Co... Read More →
avatar for Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

| Anthony van Dijk was previously the head of global digital and e-commerce strategy for the Gillette brand at Procter & Gamble and spent the last 3 years focusing on bolstering the brand’s digital fundamentals and creating inroads into social media, CRM and content generation. Anthony worked together with a number of major companies such as Google, Apple, Microsoft, Facebook and Amazon to bring... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL, RadioShack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA