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Tuesday, October 23 • 3:30pm - 4:45pm
The End of Depth? Marketing Complex Services and Products

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In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Speakers
avatar for Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest consultants, providing a wide range of clients both in and outside of New England with valuable counsel and measurable results. A few clients Miller Systems has... Read More →
avatar for Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.  Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing at SAVO Group, responsible for both Corporate and Product Marketing.
avatar for Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen combines more than 15 years of marketing leadership with a laser focus on prospects, customers and the market to drive business results. In her Vice President, Marketing leadership role with PlumChoice®, Inc., she is accountable for the company's market presence, reputation, market analysis, new channel and customer acquisition, industry analyst relations, content and assets, plus marketing operations. | Prior to joining... Read More →
avatar for Joe Chernov - VP of Marketing, Kinvey

Joe Chernov - VP of Marketing, Kinvey

Joe Chernov is the VP of Marketing for Kinvey, a mobile backend as a service start-up in Cambridge, MA. Joe joined Kinvey from Eloqua, where, as VP of Content Marketing, he helped take the company public and was named “Content Marketer of the Year.” He speaks at universities and conferences around the world on content marketing and social media.
avatar for Veronica Kido - President, Kido Communications, LLC

Veronica Kido - President, Kido Communications, LLC

Veronica Kido is an award-winning marketing communications specialist. With 20 years of corporate and PR agency experience, she has worked with both startups and multibillion dollar technology services firms. | Veronica successfully builds brand identities, creates compelling positioning and messaging, and develops global marketing communications strategies. She applies her results-oriented, no-nonsense, and hands-on approach to help... Read More →

Sponsors

Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA