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Monday, October 22
 

6:00pm

FutureM Opening Night Celebration

Opening night is the kickoff event to the biggest marketing festival in Boston. A celebration of our awesome community, a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a party!? Fantastic music, food and drinks will get us rolling. We’ll have various digital adventures for you to partake in and there will even be some learning!

Our featured speaker is Shira Lazar, host and executive producer of Emmy-nominated ‘What’s Trending with Shira Lazar’. Shira’s show, a daily happening on YouTube, is a live interactive show and 24/7 news hub, showcasing the biggest events, viral videos, celebrity interviews and pop culture memes. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others.

At Opening Night, Shira, along with her partner in crime, Damon Berger, CEO of What’s Trending, will discuss internet culture and digital trends. Using their favorite Top 5 lists from the show, they will reveal the secrets to modern marketing via the best online video examples of entertainment, branding, and content marketing.  With consumers becoming their own media companies and the ability to build (or bust) brands through social, new modes of content creation are driving innovative approaches to marketing. Shira and Damon will provide an eye-opening look at what’s next.

Join us for the biggest celebration of marketing innovation during FutureM week – Opening Night is sure to rock you.

*You must be 21 to attend this event.


Speakers
avatar for Shira Lazar- Host and Executive Producer, WhatsTrending.com

Shira Lazar- Host and Executive Producer, WhatsTrending.com

Shira Lazar is the Host and Executive Producer of the Emmy-nominated, live interactive show and 24/7 news hub, "What's Trending with Shira Lazar," which launched in May 2011 as a weekly but recently rebooted as a daily show on YouTube. She is also the Host and Creator of YouTube’s, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post’s... Read More →

Sponsors

Monday October 22, 2012 6:00pm - 10:00pm
Space 57 at Revere Hotel 200 Stuart Street, Boston MA
 
Tuesday, October 23
 

8:45am

FutureM/IMS Shared Keynote - Do or Die: Why CEO’s are Terrified of New Digital Technology and What to do About it

From the CEO to the CMO to the IT Department, it’s not just about marketing anymore.  How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done?Brand marketing didn't change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” -- people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short-- to create customers.

There aren't any experts anymore. The explosion of new media over the past five years has completely overturned the apple cart. Instead of answers, we have questions: Is social over-hyped or critically important? Is television still king or is it dying? Is mobile the next wave or will people be turned off by ads on their phones? And on and on and on..

Clark Kokich has been dealing with these questions for over a decade, first as president of Avenue A, then as CEO and now chairman of Razorfish. He’s worked with clients like Apple, Best Buy, Levi's, and Microsoft as they deal with these tricky issues. Along the way he developed innovative observations and principles which point the way to the future.

In his riveting speeches, Clark demonstrates how imperative it is to implement marketing strategies that truly matter to customers, and to stop relying solely on one-way advertising and promotion. It is not a new idea, but the fact is, despite widespread agreement that “doing” is now more important than just “saying”, it is still very difficult to find examples of major brands which have successfully made the shift.


In order to succeed in this new environment, Clark shows audiences how the entire industry--clients, agencies, and media-- must undergo a bottom-up change in approach. New organizations. New people. New processes. New financial models. New culture. Anything less than radical change leads to certain failure.

Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape.

This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.


Speakers
avatar for Clark Kokich - Chairman, Razorfish

Clark Kokich - Chairman, Razorfish

Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of 1999.  Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world.  In 2004 Avenue A acquired Razorfish, which now employs over 2,300 professionals in fourteen  offices in eight countries, focusing exclusively on digital marketing and technology, serving... Read More →


Tuesday October 23, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

9:30am

FutureM/IMS Shared Keynote - The New Digital Marketplace
Speakers
avatar for Chris Brogan - President, Human Business Works

Chris Brogan - President, Human Business Works

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years... Read More →


Tuesday October 23, 2012 9:30am - 10:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Marketing to the Digital Consumer

This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community.  This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc.  With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective,  is one-on-one marketing still the future?  What’s the difference between a mobile strategy and a mobile presence?  How can retailers really achieve multi-channel, fully integrated marketing?


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event and in-store consumer engagement initiatives. | | She earned her MBA in Marketing at the Warsaw Center for Sports Marketing at the University of Oregon... Read More →
avatar for Larry Weber - Chairman, W2 Group

Larry Weber - Chairman, W2 Group

Larry Weber is Chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world's largest technology... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing. John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now... Read More →
avatar for Corinne J. Munchbach- Analyst, Forrester Research

Corinne J. Munchbach- Analyst, Forrester Research

Corinne is an Analyst serving CMOs and Marketing Leadership professionals at Forrester Research. She researches and consults on shopper and path-to-purchase marketing, emerging media and technology, digital strategy, and new approaches to brand building. She also manages an executive panel of senior marketers and surveys them regularly about marketing priorities, budgets, and organizational trends. | | Before becoming an analyst... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

To Survive You Must Bake Social Directly into Your Product

No-one doubts the importance of social, but few companies know how to integrate it into their strategy for real monetary benefits. In the future, all companies will solve this problem by learning how to bake social directly into their product experiences, from the beginning. In this session, Harvard Business School professor Misiek Piskorski will draw from his extensive research on over 60 companies in a wide variety of industries to identify the keys to making it work. Ranging from Zynga through Nike all the way to American Express, he’ll show how building social strategies based on connecting people to other people leads to profitable success.


Speakers
avatar for Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek is an expert on why and how people use various on-line social platforms, both in the US and abroad. He also stuides how firms can leverage these platforms to build social strategies. He has also applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies. He is documenting this research in a book called Social Platforms and Social Strategy, forthcoming in... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Advertising That Learns™ Enables Higher Education

Learn how The First Marblehead Corporation applies big data and artificial intelligence to programmatic buying to successfully increase the availability of higher education student loans and the acquisition of qualified applicants.


Speakers
avatar for Andrew Kling - Vice President Group Director, Havas Edge

Andrew Kling - Vice President Group Director, Havas Edge

Andy partners with clients to form a deep understanding of their business and to provide strategic counsel to them in rapidly evolving marketplaces. With 15 years of experience developing successful B2B and consumer multi-channel marketing plans and web sites, he has focused on both brand and business growth. Andy led engagements for clients in complex legal regulatory environments like First Marblehead, GlaxoSmithKline, and GE Healthcare... Read More →
avatar for Eric Porres- CMO, Rocket Fuel

Eric Porres- CMO, Rocket Fuel

Eric Porres is the CMO for Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers. Prior to Rocket Fuel, he was the CMO for Lotame Solutions, a marketing technology company. Eric previously was a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The Future of Video Marketing is Here, and It Looks Like Choice

Renowned video advertising expert Brian Shin, founder and CEO of Visible Measures, will explore the evolution and future of video marketing, taking the audience from TV advertising, to the first video ads online, to choice-based advertising and the video landscape for the next few years. Brian will use data-driven, real-world case studies to help marketers and agencies understand where video advertising is going and how they can take advantage of it. During this session, video marketers will learn actionable steps they can take to maximize their impact in a choice-driven world.


Speakers
avatar for Brian Shin- Founder and CEO, Visible Measures

Brian Shin- Founder and CEO, Visible Measures

Brian Shin is the founder and CEO of Visible Measures, the analytics and advertising platform for social video. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); and The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The Store of the Future

Nimble. Intelligent. Personalized. Innovative. These words describe the store of the future.   As retail operations catch-up to the pace at which consumer behaviors have evolved, stores will transform from a physical experience driven by disconnected data silos to more of a virtual experience powered by relevant and real-time data, all while retaining the inherently social nature of shopping created by human interaction. This session will show what the store of the future will look like from both from a sales associate and shopper¹s point of view‹and what marketer¹s need to do to get ready.

 

 


Speakers
avatar for Dan Shust- Executive Director, RI: Lab

Dan Shust- Executive Director, RI: Lab

Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps clients create well-balanced, innovative experiences. His unique blend of creative, business and technical experience makes him apt to speak in real... Read More →
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s diverse industry knowledge includes social media marketing, enterprise collaboration, ecommerce and retail strategy. In his current role at Demandware, he leads... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Dunkin’s Startup Turbo Shot

Come and watch as three startups take their shot at the big-time: a chance to win an assignment from Dunkin’ Donuts, one of the most beloved brands in the world. The stakes are high and the pressure is on: three pitches (from blippar, Dailybreak, and myIMPAX), one assignment, with the winner announced on the spot at the end of the session. 

 

 


Speakers
avatar for Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred is a Senior Relationship Manager with Silicon Valley Bank. Dan moved to Boston to start SVB’s Accelerator group, which grew into a team of bankers who are advising, banking and lending to over 500 local start-ups. Prior to moving to Boston in 2007, Dan led SVB’s business development efforts in Research Triangle, NC, where his team tripled that office’s earning assets between mid-2003 and mid-2007. Dan joined SVB... Read More →
avatar for Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler is the Vice President-Global Consumer Engagement for Dunkin’ Donuts. He is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. | | Previously Scott was the Vice President-Brand Marketing where he was responsible for brand marketing activities such as category management, partnership... Read More →
avatar for Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam leads the Experience Strategy Department, at Hill Holliday. In his leadership, Hill Holliday was named Media Agency of the Year by MEDIA Magazine, and became the only agency to win Adweek’s Media Plan of the Year four years in a row. Adam is involved in the adtech start-up community, serving as an advisor to Angel Street Capital, Bridge Two Worlds, and Azigo, and launched Project Beacon. Adam was named a Media All-Star by... Read More →
avatar for Brent Feldman- 	EVP, Group Account Director, Hill Holliday

Brent Feldman- EVP, Group Account Director, Hill Holliday

Brent Feldman lives to help his clients grow their business and their brands. As EVP, Group Account Director at Hill Holliday, Brent leads an integrated group of marketers in developing award-winning communications for Dunkin’ Donuts, one of the most beloved brands on the planet. Prior to joining Hill Holliday, Brent was Director of Account Management at Publicis, where he led efforts on big brands like Nestle, Jim Beam, and... Read More →
avatar for Chris D'Amico- 	SVP, Group Creative Director, Hill Holliday

Chris D'Amico- SVP, Group Creative Director, Hill Holliday

Chris D’Amico is currently SVP, Group Creative Director at Hill Holliday, where he shares creative leadership duties on the Dunkin’ Donuts account. A native Southern Californian, Chris spent most of his career between Deutsch and DraftFCB where he was responsible for brands like Taco Bell, Mitsubishi Cars, Coors Light, Expedia.com, the X-Games, and the U.S. Forest Service. His work has garnered Beldings and Effies, and has... Read More →

Sponsors

Tuesday October 23, 2012 10:30am - 12:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Mobile Commerce Summit: Panel 1 – The War for Your Customer

Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 


Speakers
avatar for Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller- Director of Mobile Products, Constant Contact

| Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. | | Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com, and StockCar Stocks Mutual Fund where he served on the Board of Directors. In addition, Andy has held various positions at PFPC, T. Rowe... Read More →
avatar for Janet Muto- Managing Partner, High Start Group

Janet Muto- Managing Partner, High Start Group

Before High Start Group, Janet served as the VP of Marketing and CMO for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. She was VP of Worldwide Marketing for MicroTouch Systems, where she led the MicroTouch-Enabled branding program and developed strategic partner programs with companies including Dell, ViewSonic, and IBM. At Hewlett-Packard, she served as Worldwide Marketing Group Manager for the Unix... Read More →
avatar for Joshua Robin- Director of Innovation, MBTA

Joshua Robin- Director of Innovation, MBTA

Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information. | | As a result of these efforts, more than 50 apps have been developed with MBTA data. In addition to open data, Josh has also led numerous real-time signage and customer information projects including the... Read More →
avatar for Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones. Mike was formerly the CEO of Modiv Media which pioneered in-store mobile commerce for supermarket and was acquired by Catalina in April 2012. Prior to Modiv, Mike was active in real-time proximity and wireless mobility... Read More →


Tuesday October 23, 2012 12:00pm - 1:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Digital Media, Startups and Lipstick: Driving Innovation at Global Brands

In a lively and insightful conversation, Rachel Weiss, VP of Digital Strategy and Innovation for L’Oreal and Rudina Seseri, Partner at Fairhaven Capital will discuss the state of digital innovation at big brands, the role of social media and the challenges and successes of navigating large corporations as a startup. Rachel will share her perspective on digital trends and the big initiatives at L’Oreal that are helping to drive their success. Rudina will lend a unique view of the new consumer landscape as a digital media Venture Capitalist to help illuminate what’s happening on the forefront of technology.

 


Speakers
avatar for Rudina Seseri- Partner, Fairhaven Capital

Rudina Seseri- Partner, Fairhaven Capital

Rudina serves as a Partner at Fairhaven Capital, which she joined at its inception in 2007. She has invested in and served on the boards of CrowdTwist and FashionPlaytes. Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic investments including acquisitions such as iView... Read More →
avatar for Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss is Vice President of Digital Strategy at L'Oréal USA and Chair of L'Oréal USA Women in Digital. Weiss is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships at L'Oréal USA. She is also chair of L'Oréal USA Women in Digital, an initiative that celebrates and nurtures women working in technical and digital roles by promoting the design of new and... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Making the Case for Marketing at Harvard Business School

In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.


Speakers
avatar for Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

As the first CMCO for Harvard Business School, Brian develops the strategy for positioning HBS as the global leader in management education. He is responsible for aligning all branding, marketing, and PR efforts across the publishing and teaching enterprise. Over 20 years he has held senior marketing and communications positions in several global institutions in higher education, technology and professional services.


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Social Engagement With Your Customers Using Google+

We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.  


Speakers
avatar for Gopi Kallayil- Chief Evangelist,	Google Social for Brands

Gopi Kallayil- Chief Evangelist, Google Social for Brands

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the company's flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google's publisher-facing product. Before joining Google, Gopi was on the management team of two Silicon Valley venture funded startups and a consultant with McKinsey & Co. He has also led large... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

The Future of Social is Action and ROI

Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of... Read More →
avatar for Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

| Anthony van Dijk was previously the head of global digital and e-commerce strategy for the Gillette brand at Procter & Gamble and spent the last 3 years focusing on bolstering the brand’s digital fundamentals and creating inroads into social media, CRM and content generation. Anthony worked together with a number of major companies such as Google, Apple, Microsoft, Facebook and Amazon to bring Gillette’s numerous... Read More →
avatar for John Federman- CEO, Dailybreak

John Federman- CEO, Dailybreak

John Federman is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative mediate platforms designed to connect buyers and sellers. He is currently on his 6th CEO position at Dailybreak, holding an incredible track record for turning start-ups and re-starts into multimillion dollar companies. John also has 12 years of traditional publishing background as the Publisher of PC Week, which... Read More →
avatar for Jason Kodish- 	SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish- SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish is a digital and social analytics expert leading Digitas' North American Analytics team. An OMMA and Echo award winner, one of Jason's claims to fame is that he was the first Marketing Manager in Starbucks' history. He has worked with clients such as Amazon, Comcast, Delta, The Home Depot, and Sirius/XM.
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL, RadioShack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal and Mars. Prior to joining Mullen... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

The Consumer Is Speaking, Why Are We Still Trying to Interrupt?

More than 2 decades into the Internet Age consumers have seized control of their path-to-purchase. They rely less on distracting advertising and are now empowered by digital tools to make smart buying decisions on everything from televisions to toilet paper.   This session features real examples and insights that indicates how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it. The cases also bring into focus a future where effective advertising facilitates consumer behaviors rather than tries to interrupt them.

 


Speakers
avatar for Jon Opdyke- Chief Executive Officer, HookLogic

Jon Opdyke- Chief Executive Officer, HookLogic

Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Mobile Commerce Summit: Keynote- A Consumer’s Perspective on Mobile Commerce

From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of consumer media and technology for over 15 years. Prior to joining WHERE in 2005, Walt was a GM of MapQuest (AOL). His career began in Hong Kong with Dow Jones... Read More →


Tuesday October 23, 2012 1:30pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Entrepreneur's Grill Hosted by Scott Kirsner


Boston.com Innovation Economy blogger Scott Kirsner (@ScottKirsner) brings in a local entrepreneur to pitch a new product to an investor.This "show" which will be live streamed on Boston.com will allow viewers and guests to submit their own questions to Kirsner.

Witness a real-time pitch and response - and take your chance to grill a start-up.


Speakers
avatar for Scott Kirsner- Innovation Economy Blogger

Scott Kirsner- Innovation Economy Blogger

Kirsner, Innovation Economy blogger, writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. He served as a contributing writer for Fast Company and Wired, and his writing has appeared in The New York Times, BusinessWeek, Newsweek, Salon, Variety, The Hollywood Reporter, the San Jose Mercury News, CIO Magazine, and the San Francisco Chronicle. | | Kirsner's Entrepreneur's Grill is live-streamed from... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Future Simple

As the volume of everything (choice, data, features, interactions) grows we predict a backlash and a push for less. Simplification will become the new normal in marketing and business. Future Simple is part presentation, part discussion to examine how the future may unfold with simplification at its core. We'll predict boldly and with no substantiation which industries will seek to simplify and why. We'll examine how to approach the task of simplification without removing value from the proposition. And we'll all walk away with three simple ideas to make the future simpler.    


Speakers
avatar for Chris Colbert- CEO, Holland-Mark

Chris Colbert- CEO, Holland-Mark

I was a Navy brat. I grew up wandering around the world, which most likely caused me to wonder about the world, a lot. That unrelenting curiosity led me to the marketing business and to starting Holland-Mark. We provide strategic counsel to the CEOs of early stage to mid-market businesses. I sit on the boards of MITX and Grand Circle Corporation, the Leadership Council of the MGH Cancer Center, the MassArt Corporate Advisory Council, and am... Read More →


Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

How Will the Class of 2016 Change the World of Marketing?

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.

Student Panel

There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.


Speakers
avatar for Matt Jacobs- Director of Channel Planning, AMP Agency

Matt Jacobs- Director of Channel Planning, AMP Agency

As a Director of Channel Planning at AMP Agency, Matt spearheads cross-channel strategy development and ideation to create integrated marketing solutions for a range of Fortune 500 brands. Matt has broad marketing experience spanning roles in business development, planning and program execution for clients such as John Hancock, Staples, TJX, Hasbro and the Food Bank For New York City. | | Matt began his marketing career with an... Read More →
avatar for Kenneth Elmore- Dean of Students, Boston University

Kenneth Elmore- Dean of Students, Boston University

| Dean of Students at Boston University since 2003. Coordinates university efforts to provide a safe environment, where students can find their way within a vibrant community. Responds to student concerns; helps students solve their problems; and, helps students build communities. Believer of the new, innovative and youthful.


Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing

For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.

An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.

This session will tackle questions such as:

* How do companies use behavioral advertising and social marketing?

* What are the current technologies being used?

* What is the current state of internet privacy law?

* Where is the law headed?

* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?

* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?


Speakers
avatar for Greg Meyer- SVP, Account Director, Hill Holliday

Greg Meyer- SVP, Account Director, Hill Holliday

| Greg is a senior-level integrated marketing professional with 17+ years of experience. He has a proven track record for driving sales growth and consumer engagement via fully integrated programs. He values the ever-evolving digital landscape but will not sacrifice the foundation of branding, insight and differentiation. He loves to bring ideas into market to observe and learn how real consumers respond and has done so for a broad... Read More →
avatar for Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerry Silver is a partner in the Litigation Group of Sullivan & Worcester's New York office. Mr. Silver has unique experience in software, privacy, cloud computing, internet and IT outsourcing disputes. Mr. Silver also regularly represents clients in financial services disputes, IP disputes, employment discrimination/restrictive covenant litigation and other business disputes. Mr. Silver has substantial trial experience in state and federal... Read More →
avatar for Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman is the leader of the firm's Intellectual Property Group. Her practice spans the United States, Europe and the Middle East and emphasizes the law and business of intellectual property with a particular focus on structuring and negotiating complex commercial transactions dealing with software, gaming, music and entertainment-based products; new media, the Internet and publishing; and life sciences, including biotechnology... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

The Channel-less Consumer: Identifying Attribution within Digital

Where is mobile’s credit along digital conversion path?  Measuring mobile's contribution to online conversion has been difficult or even impossible... until now.    Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path. 


Speakers
avatar for Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business units. Michael has been in analytics for over 15 years, with a focus on consumer insights, statistical modeling, and online marketing analysis.  He possesses a... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:15pm

Mobile Commerce Summit: Panel 2- The New Role of Media, Marketing and Big Data

As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Ben Saren- Vice President, Marketing, Litle & Co

Ben Saren- Vice President, Marketing, Litle & Co

Ben is an entrepreneurial, innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small. Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present payment solutions and payments intelligence. Prior to joining Litle, Ben was Co-Founder & CEO of CitySquares, the forerunner in hyper-local search... Read More →
avatar for Molly Plozay- Vice President, First Data

Molly Plozay- Vice President, First Data

Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications. | | Molly has spent the last five years focused on new loyalty opportunities, including Merchant Funded Programs, Relationship Loyalty and Retail Loyalty... Read More →
avatar for Greg Garson- Practice Lead, High Start Group

Greg Garson- Practice Lead, High Start Group

Before High Start Group, Greg was with MasterCard Advisors, where he managed a team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards/payments and business change. Greg’s expertise is in new value proposition development, innovation (including mobile payments, digital marketing, technology advancements in commerce and payments), customer insight, user... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing. John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now... Read More →
avatar for Gene Wisniewski- SVP Sales, Linkable Networks

Gene Wisniewski- SVP Sales, Linkable Networks

Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth. | | Wisniewski has a long history of senior sales and marketing positions, anchored by sales and marketing experience in both consumer products and loyalty services companies, initially as director of sales at PepsiCo and subsequently as a vice... Read More →


Tuesday October 23, 2012 2:15pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:15pm

Mobile Commerce Summit: Panel 3- Winning Strategies for Banks, Retailers and Advertisers

With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 

 


Speakers
avatar for Aron Schwarzkopf- CEO, Leaf

Aron Schwarzkopf- CEO, Leaf

Aron is the founder and CEO of Leaf, a big data platform enabling brick & mortar businesses and their customers to get more out of their everyday transactions. Aron started Leaf upon graduating from Babson College, where he now mentors students on how to bootstrap and finance a new startup idea. In the past year, he has led Leaf from an idea on a napkin to processing over $1.5 Million in payments through the platform. Mass High Tech... Read More →
avatar for Nitzan Shaer- Managing Partner, High Start Group

Nitzan Shaer- Managing Partner, High Start Group

Nitzan co-founded HSG, a consulting firm focused on helping companies create and launch breakthrough products. | Prior to HSG, Nitzan headed the Mobile Group at Skype, which became one of the top mobile applications globally. He is an active angel investor and board member. He began his career as a Captain and Engineer in the Israel Air Force, where he ranked first in his class at the Air Force Academy.
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s diverse industry knowledge includes social media marketing, enterprise collaboration, ecommerce and retail strategy. In his current role at Demandware, he leads... Read More →
avatar for Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch was born in Boston at age 7. At age 12, he founded his first start-up. It failed gloriously, achieving profits several times those of Twitter. After his freshman year at Princeton (the requirement to achieve the term dropout), Seth took a "leave-of-absence" to found SCVNGR, now parent company of payments network LevelUp. | | Seth is a big-thinking entrepreneur; delivering the opening keynote at SXSW Interactive and... Read More →


Tuesday October 23, 2012 3:15pm - 4:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

Horse or Cart? - Debating Technology's Role in Effective Marketing

Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner! 


Speakers
avatar for Walter Frick- Business Editor, BostInno

Walter Frick- Business Editor, BostInno

| Walter Frick is the Business Editor at BostInno, covering technology and venture capital. He is a contributor to Technology Review and has previously written for The Atlantic, The Atlantic Cities and Nieman Journalism Lab, among other publications.
avatar for Benjamin Katz- Chief Technology Officer, Gazelle

Benjamin Katz- Chief Technology Officer, Gazelle

Ben is CTO at Gazelle, the nation's leading high-end consumer electronics trade-in site.  | | Prior to joining Gazelle Ben held various roles in companies including: CIO of Rue La La; Vice President of Innovation at Allurent; and Director of Technology at ATG.  | | His technical interest lies in practical techniques for developing large-scale websites and he has consulted on architecture of various websites including jcrew.com... Read More →
avatar for Matt Johnston- Chief Marketing Officer, uTest

Matt Johnston- Chief Marketing Officer, uTest

With more than a decade of experience at companies ranging from early-stage startups to publicly traded enterprises, Matt Johnston leads uTest's marketing efforts. | | As CMO, Matt leads uTest’s efforts in shaping its brand, building awareness, generating leads, forming partnerships and helping define uTest’s expansion strategy. | | Prior to joining uTest, Matt served as VP of Marketing at OnForce. He has also served as Director... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The End of Depth? Marketing Complex Services and Products

In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Speakers
avatar for Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest consultants, providing a wide range of clients both in and outside of New England with valuable counsel and measurable results. A few clients Miller Systems has... Read More →
avatar for Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.  Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing at SAVO Group, responsible for both Corporate and Product Marketing.
avatar for Veronica Kido - President, Kido Communications, LLC

Veronica Kido - President, Kido Communications, LLC

Veronica Kido is an award-winning marketing communications specialist. With 20 years of corporate and PR agency experience, she has worked with both startups and multibillion dollar technology services firms. | Veronica successfully builds brand identities, creates compelling positioning and messaging, and develops global marketing communications strategies. She applies her results-oriented, no-nonsense, and hands-on approach to help... Read More →
avatar for Joe Chernov - VP of Marketing, Kinvey

Joe Chernov - VP of Marketing, Kinvey

Joe Chernov is the VP of Marketing for Kinvey, a mobile backend as a service start-up in Cambridge, MA. Joe joined Kinvey from Eloqua, where, as VP of Content Marketing, he helped take the company public and was named “Content Marketer of the Year.” He speaks at universities and conferences around the world on content marketing and social media.
avatar for Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen combines more than 15 years of marketing leadership with a laser focus on prospects, customers and the market to drive business results. In her Vice President, Marketing leadership role with PlumChoice®, Inc., she is accountable for the company's market presence, reputation, market analysis, new channel and customer acquisition, industry analyst relations, content and assets, plus marketing operations. | Prior to joining... Read More →

Sponsors

Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The Marketing Hub: We Can Be the Madison Avenue of Marketing

Just one city on earth can boast as many world class marketing authors, speakers, entrepreneurs, agencies, university programs and marketing innovations as we have here in the Hub. We have a critical mass of agencies, software companies and major international marketing events. Inbound marketing, vlogging and PodCamp were born here. Numerous out-of-town stars of the marketing world got their start here. 

So why doesn't the rest of the world know we're the Hub of Marketing? How do we claim and capitalize on this massive economic and branding opportunity?


Speakers
avatar for Brian Halligan - CEO, Hubspot

Brian Halligan - CEO, Hubspot

Brian Patrick Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products.  Since its founding, HubSpot has accumulated over 7,500 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing.  He is author of two books: Marketing Lessons From the Grateful Dead and Inbound... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

Geo-Location: Where Are We Going?

Location-based services like Foursquare, Facebook Places, Yelp - and now, mobile payments platforms - have evolved significantly over the course of the past two years. What has happened in this space, why has it occurred, and what can we anticipate moving forward?   Learn why the idea of "location" will be the key buzzword in marketing for the next decade - but not necessarily for the reasons you might expect.


Speakers
avatar for Jeff Kirchick - Director of University Outreach, SCVNGR/LevelUp

Jeff Kirchick - Director of University Outreach, SCVNGR/LevelUp

Jeff Kirchick is Director of University Outreach at SCVNGR, a Google-funded geo-social networking and gaming platform in Cambridge, Mass. In his role at SCVNGR, Kirchick works with the company\'s 350+ university clients to develop location-based games and mobile strategies with SCVNGR\'s platform. Kirchick also oversees SCVNGR\'s overall sales strategy, and contributes frequently through blogs and presentations his insights about geo-location... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:45pm

FutureM/IMS Shared Keynote - Digital Disruption: Why No One is Equipped for the New Era of Marketing

During this provocative presentation, Shiv Singh will discuss why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that is going increasingly digital. The role of real-time marketing, the changing of business models, the separation of brands from products and how driving advocacy, purchase intent and selling is changing.  He'll also discuss how Facebook can turn into a $100 stock very quickly.


Speakers
avatar for Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover and is a past Effies Grand Jury judge. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. As the Global Head of Digital for... Read More →


Tuesday October 23, 2012 4:45pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

Small Start-Ups Can Work With Big Brands

For an established brand, working with a tech start-up means access to creative ideas and energy. For the start-up, getting that first big brand to say “yes” can make your company. But there are risks and challenges on both sides. In this session, 5 innovative marketing start-ups will present case studies, showcasing successful partnerships with big brands. Each case study will show real results, while providing top tips and advice for current brands and start-ups looking to work together. At the end, the audience will have time to ask the presenting experts their pressing questions.


Speakers
avatar for Raj Aggarwal- CEO, Localytics

Raj Aggarwal- CEO, Localytics

Raj Aggarwal is CEO of Localytics. Localytics offers a powerful, real-time analytics platform that helps over 10,000 leading iOS, Android, BlackBerry, Windows and HTML5 app publishers make more successful and more profitable apps. Raj previously spent 5 years in management consulting, most recently with Bain & Company, where his primary focus was the mobile sector. Prior to consulting, Raj completed his MBA. Before this he managed... Read More →
avatar for Ben Carcio- CEO, Promoboxx

Ben Carcio- CEO, Promoboxx

Ben is the co-founder and CEO of Promoboxx, the leading brand-to-retailer online marketing platform. As CEO, he's lead Promoboxx from a bootstrapped TechStars company to the industry leader with customers that include Chevrolet, Reebok, and Trek Bicycles. In between a few ski vacations and backpacking trips, Ben also co-founded web marketing companies Acadient and BizUnite.
avatar for Jonathan Treiber- CEO, RevTrax

Jonathan Treiber- CEO, RevTrax

Jonathan Treiber co-founded RevTrax in 2008 with a vision of building a leading technology company focused on empowering brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax today supports online to offline digital promotions for hundreds of brands and retailers. As CEO, Jonathan leads the company’s technology, marketing and business development strategy. A serial... Read More →
avatar for Adam Trisk- Head of Marketing, CrowdTwist

Adam Trisk- Head of Marketing, CrowdTwist

| Adam is a progressive thought leader with more than 15 years of experience in advertising, marketing, branding and technology. | | Before joining CrowdTwist as their Head of Marketing, Adam was the VP, Group Director of Business Development at Digitas. While there, he also served as the VP of Marketing providing strategic oversight to American Express’ largest retail and travel promotions: Wishlist & Going Once. | | Adam... Read More →
avatar for Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

| Sonciary Honnoll is Co-Founder and VP of Client Marketing at Promoboxx, a Brand-To-Retailer marketing platform helping brands connect with their local retailers. At Promoboxx, she provides strategic direction and execution for the co-marketing efforts of clients like Chevrolet, Reebok, and Trek. She lead the Promoboxx launch of General Motors’ most successful dealer marketing initiative to date, and generated over 390,000 leads for... Read More →
avatar for Errol Apostolopoulos- VP Product, Moontoast

Errol Apostolopoulos- VP Product, Moontoast

Errol leads product management and strategy for Moontoast’s pioneering SaaS-based social marketing platform, including the Social Activation Engine and Social Analytics product suite. | | Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider of eCommerce solutions, where he provided Mobile and Social Commerce product innovation, thought leadership and strategy for IR100 clients... Read More →
avatar for AJ Kintner- VP of Sales, Adaptly

AJ Kintner- VP of Sales, Adaptly

AJ joined the Adaptly family from Google in July 2011 as the VP of Sales. Prior to Adaptly, AJ was a vital part in the acquisition of five other notable companies including Avenue A/Razorfish, Atlas DMT (Microsoft), Right Media (Yahoo), Tumri, and Invite Media (Google). He is well versed in technical aspects and has over a decade of online experience. | AJ graduated from the University of Washington with a degree in Industrial Engineering... Read More →
avatar for Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok is the co-founder and CEO of Simply Good Technologies, a digital marketing company. After an 8 year career at Research In Motion, Winston left to become a tech entrepreneur in 2008 and co-founded Simply Good. Simply Good has since then developed mobile technologies that have powered major events such as ScotiaBank Nuit Blanche and the acclaimed Canadian Tire mobile app. Most recently, Simply Good released an innovative Offer... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

The End of Market Research As We Know It? MRX Futures

Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets?  Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more! 


Speakers
avatar for Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

As a senior consultant at Chadwick Martin Bailey, Jeff provides thought leadership and strategic direction on methodological, reporting and client solutions.   Additionally, Jeff is lead product manager for CMB’s Pinpoint Suite, a software solution built on experience from delivering highly valued Voice of the Customer solutions to Fortune 500 companies in travel, retail, and homebuilding.  Jeff’s diverse industry... Read More →
avatar for Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman- Principal Advisor, Middlesex Consulting

| Sam Klaidman is the Principal Adviser at the Middlesex Consulting Group. He applies his nearly 45 years of hands-on experience in Engineering, Manufacturing, Customer Service, Consulting and General Management to help small and medium size Clients grow their business and win Customer Loyalty. Sam works with clients to help them set-up and profitably manage their Customer Service organization, including developing a structure, selecting... Read More →
avatar for Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts. Most recently, St. Amand was the director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of... Read More →
avatar for Jeffrey Henning - President, Researchscape

Jeffrey Henning - President, Researchscape

Jeffrey Henning evangelizes new innovation approaches and research techniques. Jeffrey believes nothing is harder, or more rewarding, than growing organizations through innovation.  Jeffrey founded Perseus Development in 1993, pioneering the survey software and enterprise feedback management markets. He was also a market researcher and industry analyst with BIS Strategic Decisions. Jeffrey is an alumnus of Arizona State University and has... Read More →
avatar for Manila S. Austin - Vice President of Research, Communispace

Manila S. Austin - Vice President of Research, Communispace

Manila launched Communispace’s research department in 2005, bringing with her over fifteen years of experience in management consulting and organizational development and ten years of experience in developing and conducting independent research. Manila has worked (as a consultant and as a researcher) with client organizations in various industries, including financial services, telecommunications, consumer packaged goods, healthcare, social... Read More →
avatar for Brian Koma - VP of Research, Vovici

Brian Koma - VP of Research, Vovici

Brian Koma is an accomplished research professional with deep domain knowledge of quantitative and qualitative research and technologies. He has pioneered new approaches that have enabled some of the world’s largest companies to improve customer loyalty and responsiveness through the innovative use of online feedback and social media.   An entrepreneur by background, Brian joined Vovici when the company acquired Stratagem Marketing... Read More →
avatar for Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

FutureM Feud

FutureM is introducing its first live game show this year: FutureM Feud!  Modeled after Family Feud, a team of millennial marketers and a team of seasoned industry professionals will go head to head in unveiling surprising trends paving the way for the future of marketing. The questions are designed for FutureM attendees to discover what Millenials see for the future of mobile, social, digital, and branding versus experienced marketers. The final question will be tweeted for audience members and #FutureM followers to determine the answer. Join us at FutureM Feud to be surprised by what these contestants (and the audience!) predict for the future of marketing.   

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.

 

 

 


Speakers
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences rooted in ROI while helping define "what's next" for the agency and the industry. | Mike has spent his career solving problems using technology with a... Read More →

Sponsors

Tuesday October 23, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

7:00pm

HubSpot & FutureM Cocktail Party

Have a few drinks and a great time!  Join attendees of FutureM and HubSpot for a cocktail party at the Back Bay Social Club on Boylston.


Tuesday October 23, 2012 7:00pm - 10:00pm
Back Bay Social Club Back Bay - 867 Boylston Street, Boston MA
 
Wednesday, October 24
 

8:45am

FutureM/IMS Shared Keynote - Digital Marketing in the Political Arena Fireside Chat

As the presidential election approaches, what can marketers learn from Barack Obama and Mitt Romney¹s digital campaigns? Moderated by Dorie Clark, a former political journalist and spokeswoman for Howard Dean¹s groundbreaking presidential campaign, this session will explore current best practices, the difference between digital marketing in the political and business realms, and emerging trends we can expect to see in 2013 and beyond.


Wednesday October 24, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

9:00am

Traditional Marketing is Dead! What’s Your Engagement Strategy?

Today’s marketing strategy must focus on engaging audiences both new and existing. With engagement comes viral Word-of-Mouth and customer endorsements – the anchors of Engagement Marketing. It is crucial to understand “why” and “how” engagement should be a strategic element of your marketing approach. With new technologies, tools and platforms emerging every day, marketers need to attack these opportunities with clear objectives and measurement. From mobile to social to loyalty programs, this session will examine the Engagement Marketing concepts, strategies and technologies that allow brands both small and large to engage and interact with customers to drive business results.


Speakers
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

| Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Teicko Huber - CEO, Focus2Grow

Teicko Huber - CEO, Focus2Grow

Teicko Huber is the founder of Focus2Grow, a business-to-business management consulting firm that lives at the intersection of Sales and Marketing; SMarketing. With the development of the Periodic Table of Topline Growth - empowering salespeople and marketing teams with technology, strategy and training - Teicko has enabled companies to successfully interpret the client decision making journey, while facilitating the necessary course to ensure... Read More →
avatar for Gail Goodman- CEO, Constant Contact

Gail Goodman- CEO, Constant Contact

A small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the company to more than 500,000 customers worldwide and its initial public offering on NASDAQ in October 2007. | | Gail was named "Executive of the Year" at the... Read More →
avatar for Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman is the Senior Vice President, Consumer Businesses for CityGrid Media, an IAC owned online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. In this role, Ms. Nortman is responsible for overseeing all CityGrid Media’s consumer businesses, which include Citysearch, Insider Pages and Urbanspoon. In... Read More →
avatar for Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael is a Boston entrepreneur and an expert in the mobile payments space. As the Chief Rockstar and COO at LevelUp, Michael is responsible for using LevelUp’s mobile payment network to help restaurants and retailers increase revenue and loyalty. Before LevelUp, Michael built two companies, the first of which he started while a student at Drexel University in Philadelphia.

Sponsors

Wednesday October 24, 2012 9:00am - 11:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Consumer Behavior Will Change Marketing Forever

The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Gary singer will provide a new overview into insights on consumer decisions making.  He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers. 

 


Speakers
avatar for Gary Singer- CEO, Buyology

Gary Singer- CEO, Buyology

Gary Singer is the founding partner and CEO of BUYOLOGY INC, a leading neuro-insight firm, focused on understanding the non-conscious. Before Buyology, Gary served as the Chief Strategy Officer at Interbrand, where he co-led the development of Interbrand’s global intellectual property. Prior to joining Interbrand, Gary was a Partner at McKinsey & Company. Prior to that, he was the Managing Director (CEO) of D’Arcy St... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Harvesting Consumer Intent from the Social Web

The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent.   This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.  


Speakers
avatar for David Teicher- Associate Editor and Brand H@cker, Advertising Age

David Teicher- Associate Editor and Brand H@cker, Advertising Age

David is the Associate Editor of Ad Age DigitalNext, covering startups in the emerging media and technology space. | | David is also responsible for Ad Age's conference programming efforts, lining up speakers and developing event content. Additionally, he is the resident social media manager for the publication. | | Recently, David debuted Ad Age's Brand H@cks, enabling startups to pitch major brands and marketers for early stage... Read More →
avatar for Jeff Janer- Co-founder, Springpad

Jeff Janer- Co-founder, Springpad

Jeff spearheads business development and public relations at Springpad. Jeff was most recently CMO of Third Screen Media (acquired by AOL), and has held a variety of senior executive roles at numerous companies, including VP of Marketing & Business Development at Britemoon, Founding Partner of Traverse Partners, EVP at Fidelity eBusiness, EVP of Sales and Marketing at iXL and President & CEO of Larry Miller Productions. Jeff holds a BA in... Read More →
avatar for Edward Boches- Chief Innovation Officer, Mullen

Edward Boches- Chief Innovation Officer, Mullen

Edward splits his time between Mullen, an Ad-Age A-list agency, and Boston University’s College of Communications. One of Mullen’s four original partners, he currently serves as the agency’s chief innovation officer. During his 29 years with the agency, most of them spent as chief creative officer, Edward helped define the agency’s creative standards, established its public relations group, integrated digital design... Read More →
avatar for Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner is an EVP Group Creative Director at Deutsch NY, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech, called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Liz is also the author of Mom-101 which has been featured in the New York Times, CNN and NPR. Liz is frequently seen discussing parenting trends, media and culture in national forums including... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Smarter Marketing on a Smarter Planet: Are You Ready?

Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.

 


Speakers
avatar for Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa is the Lead Evangelist for the Web Experience segment which represents one of the fastest growing and most profitable segments of IBM's software business. He helps to communicate the value of exceptional web experiences and social business for customers worldwide through executive briefings, CIO sponsored workshops, industry conferences and customized demos. He has 14 years with IBM and has a strong technical background working... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The New Island of Misfit Toys: Attracting Talent to the Agency of the Future

Sean Corcoran, SVP, Digital Media & Social Influence at Mullen (and formerly a senior digital media and marketing analyst at Forrester) leads a group of "misfit toys" (A.K.A. Creative Technologists) in a discussion about why they chose the agency world to ply their skills and what unique talents will be needed to build the agency of the future. The group will show breakthrough creative and tech work they've done for JetBlue, Google and numerous other progressive, thought-leader brands and enlighten the audience about pathways to stimulating and rewarding opportunities in the agency realm.   


Speakers
avatar for Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr is a Creative Director with Crispin Porter + Bogusky, and a Lecturer at Boulder Digital Works at the University of Colorado. With over 15 years of professional experience designing and developing for the screen and beyond, Joe has a background in a wide variety of interactive tools. His specialties include 15 years of development experience from Mosaic 1.0 and Lynx through today. His interests include 3D, Augmented Reality... Read More →
avatar for Pam Scheideler- Head of Production, Google Creative Labs

Pam Scheideler- Head of Production, Google Creative Labs

Pam has worked in several leading-edge agency and client-side tech-creative environments - currently as head of production at the Google Creative Lab in NYC and previously in digital production roles at JWT and Crispin Porter + Bogusky. Her client work include the re-launch of VW.com, Microsoft's "Real PC" campaign, and various digital productions for Sun, Kiehls and Method. In a 2009 Creativity magazine profile, it was noted that, "As... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL, RadioShack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal and Mars. Prior to joining Mullen... Read More →
avatar for Christian Madden- Director of Creative Technology, Mullen

Christian Madden- Director of Creative Technology, Mullen

| Christian has 10 plus years of experience in the digital space, spending the dot-com years working for pure-play interactive shops before switching to integrated advertising when the bubble burst. Prior to joining Mullen, Christian developed Web applications and e-commerce platforms for clients like Goldman Sachs, Creative Labs, Harvard Business School and IKEA. In his current role as Director of Creative Technology, Christian puts his... Read More →
avatar for Mathew Ray- Director of Creative Technology, Mullen

Mathew Ray- Director of Creative Technology, Mullen

| Mathew is a Technologist and Interactive Architect with a background in both Computer Science and Fine Arts. He is equally at home with developers and designers and interested in pushing the limits of what can be done both within the confines of the screen and beyond in the physical world. At Mullen he leads creative technology for numerous progressive brands, including Google, iRobot and Zappos. His earlier creative tech credits include... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The Future of Mobile Rich Media and Location Targeting

Mobile has changed the way people communicate, consume content, and shop.  In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results.   But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.  


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo's! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales & Alliances... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards... Read More →
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of consumer media and technology for over 15 years. Prior to joining WHERE in 2005, Walt was a GM of MapQuest (AOL). His career began in Hong Kong with Dow Jones... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

FutureM/IMS Shared Keynote - Advice from a CMO: How to Avoid Digital Fads and Focus on Things that Work

jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry.  This mission is simple, bring humanity back to a business that forgot it long ago.  jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work .  Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission. 
 
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.


Speakers
avatar for Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product and loyalty strategies.   Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2009.  In his 6 years at JetBlue, he has experienced profits, losses, ice storms, and growth to over 20 new destinations in 10 new countries – but he is proudest of the fact that JetBlue has... Read More →


Wednesday October 24, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:00pm

Sustainable Marketing is the Future

We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others.  In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?  


Speakers
avatar for Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg is the corporate sustainability evangelist at the non-profit Basel Action Network, the world's leading resource for electronic waste recycling support. Mike helps companies, governments and institutions manage their "e-waste" (the most toxic thing a company produces) in a globally responsible way -- and then get credit where due. Mike comes from the for-profit world where he developed marketing and sales programs for Four... Read More →
avatar for Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin claims. She also served as the Coordinator of the Commission's Hispanic Law Enforcement Initiative. Prior to working at the FTC, Ms. Koss was an Associate at... Read More →
avatar for Cannon, Amy- Executive Director, Beyond Benign

Cannon, Amy- Executive Director, Beyond Benign

Amy holds the world's first Ph.D. in Green Chemistry from UMass, an M.S. from UMass and a B.S. from Saint Anselm. Amy was Assistant Professor Green Chemistry and Director Outreach and Community Education, Center for Green Chemistry, UMass Lowell. In 2007 she co-founded Beyond Benign, a non-profit promoting green chemistry education. Awards include 2012 EPA New England Environmental Merit award for leadership and green chemistry education. Amy... Read More →
avatar for Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis founded Eco Marketing in 2009 with over 25 years of experience. Eco Marketing represents the intersection of her skills and her passion. She has held or managed almost every marketing function from research to sales. She developed her knowledge of energy and the environment as global marketing manager for IBM's energy efficient data center services, as mentor in the CleanTech Open, and through her certificate in Sustainable Business... Read More →
avatar for Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund is an international businesswoman, entrepreneur, and storyteller with over 20 years experience. She has led teams and built strategic partnerships in over 15 countries. In 2006 as Founder of Mango Networks, Lisa focused her mission on consulting in Corporate Citizenship, Sustainability and Clean Technology. Lisa helps businesses and educational institutions reduce their impact on the environment and tell their story. Lisa has... Read More →


Wednesday October 24, 2012 1:00pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

How Behavioral Research and Social Insights Deepen Customer Participation

Understanding the behavioral science foundation behind customer “brand love” provides marketers with key levers that can be pulled during launch – and connecting brands to the core components of the self at a subconscious level (human brand connections) is a critical step before building social media buzz. Brands can now create owned, virtual communities enabling them to gather insights from category enthusiasts or activate and involve their most vocal champions. This panel explores the ways brands like Pepsi, New Balance and Frito Lay brands are engaging customers throughout the stage gate process using innovative new methods, and discusses future applications.


Speakers
avatar for Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

With 20+ years of experience & a career spanning Music Retailing, Foodservice & CPG roles at both Coca-Cola & PepsiCo, Stephen Springfield has worked as a strategist & consultant for some of the world’s largest brands. | | Combining his experience with academic training in social & behavioral sciences, Stephen has established particular expertise in building economic value via consumer-brand relationships... Read More →
avatar for Julie Hall- Executive Vice President, Schneider Associates

Julie Hall- Executive Vice President, Schneider Associates

Author and product launch expert Julie Hall has two decades of expertise in integrated marketing in consumer products and packaged goods, specializing in revitalizing icon products by motivating consumers to try re-branded or reformulated products. Julie’s expertise spans public and media relations, social media, promotional program development, and cause marketing, plus new product launch for global brands. Julie Hall is the... Read More →
avatar for Rich Armstrong- Co-founder, my-take, LLC

Rich Armstrong- Co-founder, my-take, LLC

Rich is an executive with a track record of success, holding a variety of roles with experience in Marketing, Product Management, Sales and Business Development. Rich has built teams and managed advertising, research, promotions, and product development efforts for industry leading companies, including Black & Decker, Sony, Polaroid, Raymarine and Pure Fishing. Rich has experience managing a business through bankruptcy (Polaroid) and... Read More →
avatar for Todd Hoskins- Co-founder, my-take, LLC

Todd Hoskins- Co-founder, my-take, LLC

A seasoned marketing executive, Todd Hoskins has twenty years of brand, product and sales management experience. Todd has directed the marketing efforts of industry leading companies such as Pure Fishing (Jarden) , Raymarine, Polaroid, Danaher and Vermont American (division of Emerson Electric and Bosch). He has led brand revitalization efforts, developed and launched successful new products, launched an Effie award winning advertising campaign... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed advanced methods of assessing the subconscious drivers of consumer behavior at industry and academic conferences. He is an adjunct Professor of Psychology at... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Social: Metrics That Will Matter

Social media has quickly become one of the preferred marketing channels. When done right, social media can foster meaningful relationships between brands and consumers. However, since social network advertising is relatively new, many marketers still have many questions, such as: which metrics matter, what ad formats are working or are not working, how to evaluate these campaigns and how to efficiently and effectively optimize. Our presentation will address these questions, in addition to reviewing our findings from our joint white paper with Kenshoo. We will also unveil our newly defined metric that all marketers should be using to measure success


Speakers
avatar for Alan Osetek - President,	Resolution Media, an Omnicom Media Group Company

Alan Osetek - President, Resolution Media, an Omnicom Media Group Company

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution Media, Osetek was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities for iProspects east coast operations. Prior to joining iProspect in 2008, Osetek served as Chief Revenue Officer for Visual IQ. While there, he was responsible for... Read More →
avatar for Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth is Vice President of Products and Partnerships for Resolution Media, Omnicom’s (NYSE:OMC) search agency. She is responsible for driving the strategic direction of the firm’s existing service offering and partnerships. In this role, Barth focuses on practice development across both the Advertising and Content Solutions teams to strengthen service delivery, as well as evaluating technology and digital media partners to drive... Read More →
avatar for Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold is Senior Director, Product Marketing. He leads the product marketing team for Kenshoo Social, a global technology platform that activates and illuminates the value of social media with breakthrough technology that drives results. | | Previously, Herrold served as Kenshoo Local’s Director, Product Strategy & Management. Before joining Kenshoo, Herrold was General Manager of Yodle Local Search, handling all aspects of the... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

The Future State of Mobile Audience: Scale, Targeting and Tracking

Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers  insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape. 


Speakers
avatar for Victor Milligan- CMO, Nexage

Victor Milligan- CMO, Nexage

Victor joined Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth analytic market, driving growth in the communications and media markets, leading entry in the Utility/Smart Grid market, and winning the first global OEM... Read More →
avatar for Matt Duffy - VP of Marketing, Jumptap

Matt Duffy - VP of Marketing, Jumptap

Matt Duffy is responsible for crafting and executing on Jumptap’s marketing and brand strategy. He has more than ten years of marketing and sales experience in the advertising and communications industries. Prior to Jumptap, Mr. Duffy served as VP of Marketing at Schwartz Communications, the largest PR agency in New England. He has also previously worked at media and research company IDG, where he was Group VP of Marketing and oversaw... Read More →
avatar for Sonny Kim- SVP of Digital Media, PGR Media

Sonny Kim- SVP of Digital Media, PGR Media

Sonny joins from AMP agency where she was SVP of Digital and responsible for digital | strategy and planning for AMP’s clients. Prior to its acquisition by AMP in 2008, she served | as Partner of Fulgent Media playing a vital role in the growth of the agency. Through 16 years | of experience on publisher and agency sides of the business, Sonny is an accomplished and | award‐winning marketer who champions the art and science of digital... Read More →
avatar for Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri is responsible for leading TARGUSinfo’s efforts in establishing key strategic partnerships for the AdAdvisor business across online and mobile display advertising. Prior to TARGUSinfo, Ken worked as VP of Business Development for Lucidmedia, a leading advertising targeting and buying platform, where he was responsible for strategic partnerships and overall company strategy. Ken has spent over a decade working in the online... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Attracting A Million Members In A Flash: Joss & Main and Content Commerce

Building a loyal following around your business is important, but how do you find the right audience and turn consumer curiosity into actual currency? John Mulliken, co-founder and general manager of Joss & Main, discusses how his company went from 0 members to over 1 million décor devotees in less than 18 months, and is on track to pull in more than $100 million by year’s end. John will share new & unconventional methods to obtaining members, and building the future of engagement marketing in a rapidly changing, rapidly growing landscape of novel e-commerce formats.


Speakers
avatar for John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John is co-founder and General Manager of Joss & Main. John spearheads the overall business strategy, as well as the execution of marketing, operations, creative, merchandising, and technology. John also is VP of Strategic Initiatives for Joss & Main's parent, Wayfair - the No. 1 online-only retailer of home goods. | | John worked for a decade in strategic management consulting, most recently at The Boston Consulting Group, where... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Enterprise Software Marketing in an Open Source World

Open Source software has taken hold in the enterprise and Red Hat and Acquia are driving the revolution – a revolution that raises a variety of new challenges for software marketing professionals including:

  • Brand differentiation when technology converges
  • Positioning in a post-Features & Functions world 
  • Channel partner development with an open source solution
  • Ecosystem cultivation to influence software adoption

Join Ontios, Red Hat and Acquia for a spirited discussion into how the worlds leading open source firms are rethinking enterprise software marketing, supporting their ecosystems and propelling tremendous growth through both traditional and social media, channels outreach and other innovative approaches. 


Speakers
avatar for Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike manages a team of marketing, program and evangelism professionals responsible for building and scaling a vibrant worldwide 3rd party ecosystem of solutions and technologies which will power the modern business based on the Red Hat platform. Mike’s team is responsible for winning the hearts and minds of the developer audience and creating a network of dependable and active business and technical relationships scaling from emerging... Read More →
avatar for Bryan House- Vice President of Product Marketing, Acquia

Bryan House- Vice President of Product Marketing, Acquia

Bryan House is the vice president of product marketing at Acquia, where he was employee #6 when he joined five years ago. In his role, Bryan is responsible for evangelizing open source, Drupal and Acquia to analysts, media, and customers around the globe. Prior to Acquia, Bryan ran product marketing at EMC for Documentum's collaboration, document management and search technologies. Prior to EMC, Bryan worked in product marketing and... Read More →
avatar for John Francis- Principal, Ontios

John Francis- Principal, Ontios

John has served as President at several award winning interactive services, strategy and application development firms. He served three terms (9 years) on the MITX board, acting as co-chair of the MITX Innovation Awards from its’ inception through 2011. He is a frequent guest lecturer at the graduate schools of business at both Babson and Boston College, has served as an advisor to several early stage technology companies and... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Marketing on Facebook? Tell Me a Story.

“The basic idea is that ads should be content...” -Mark Zuckerberg. 

As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.


Speakers
avatar for Adam Benjamin- Global Marketing, Facebook

Adam Benjamin- Global Marketing, Facebook

Adam Benjamin is a Global Marketer for Facebook, where he has worked since 2010. At Facebook, Adam currently leads a sales team focused on the CPG/Beverage vertical, which is focused on educating clients and agencies on marketing opportunities across the Facebook platform and developing strategic solutions to meet client goals and objectives. Platform solutions consist of Ads, Pages, Applications, Gaming, Ecommerce, Insights and Mobile... Read More →
avatar for Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral is one of the world’s leading experts on Social Networks, Social Media and Digital | Strategy. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAP | and many other leading Fortune 500 firms on realizing business value from social media and | information technology investments. He is an Assistant Professor and Microsoft Faculty Fellow at the NYU Stern School of Business and Affiliated Faculty at... Read More →
avatar for Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

In 2007, with three kids, a mortgage and a looming recession, advertising executive and word-of-mouth marketing pioneer Jamie Tedford, left his cushy job to bootstrap Brand Networks. He partnered with Rochester-based software engineer and technology entrepreneur Mike Garsin with visions of creating a company that would use social software to help connect the world’s largest brands with the customers who like and will advocate for them... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Social Business and Beyond

The social business era is here. Facebook has almost one billion active users. 72 hours of video are uploaded to YouTube every minute. Major brands report positive return on investment from their initiatives. But like other big management ideas, "social business" has suffered from reductivist thinking and application. Consequently, brands are already looking forward to what’s next…and today that means exploring what’s beyond social business.


Speakers
avatar for Peter Kim - VP Managing Director, R/GA

Peter Kim - VP Managing Director, R/GA

Peter is a leading adviser on digital and social business strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.   Peter has been quoted by media outlets including CNN, CNBC, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits.  
Peter was previously... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI

 Learn how the modern consumer interacts with video across multiple screens:  Tablet, Mobile, Desktop and TV.   

 We will tackle the following questions:  How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium?  How can marketers maximize the return of video advertising investments across multiple screens?  What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it?   Who are the winner's and loser's in the coming decade given these trends?


Speakers
avatar for Harry Kargman- CEO, Kargo

Harry Kargman- CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites and apps. Kargo has won numerous awards including a Mobi and an OMMA for its advertising campaigns and was an OnMobile Top 100 winner in 2011 and 2012. Harry has been featured on 20/20, The Today Show, the New York Times, NPR... Read More →
avatar for Eric Korsh- VP/GD, Brand Content, Digitas

Eric Korsh- VP/GD, Brand Content, Digitas

Eric leads the brand content practice across Digitas clients serviced out of Boston, Chicago, San Francisco and Detroit. He leads content strategy development and execution - borne out of insights, driving brand goals and business results. Clients include Tide, Sprint and eBay. | | Eric is an Emmy winning media veteran. He was COO of Scout Productions, creators of Queer Eye and other series for MTV, CBS, ABC Family, etc. He oversaw... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo's! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales & Alliances... Read More →
avatar for Gina Preziosa- VP Group Digital Media Director, 	mediahub/Mullen

Gina Preziosa- VP Group Digital Media Director, mediahub/Mullen

| Gina officially started her career in digital media the year that Google launched which was 1998. Her first job was at the Harvard of digital media, Strategic Interactive Group, now known as Digitas. She has had stints at small direct shops and Arnold prior to joining Mullen in 2003. She was the only full-time digital media employee in the agency back then; the team is now 30+. She has trail blazed digital media growth and education both... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Bringing Digital Content to Brick and Mortar Retail

Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts. 


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event and in-store consumer engagement initiatives. | | She earned her MBA in Marketing at the Warsaw Center for Sports Marketing at the University of Oregon... Read More →
avatar for Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin is an interaction designer at IDEO Boston. He helps clients realize ideas and communicates those ideas by quickly building functional and interactive experience prototypes. Todd has experience in developing and implementing complex interactive systems and interfaces across a multitude of industries. Past clients include PNC Bank, the City of Boston, 23andMe, Sealy, and HBO. | | Prior to IDEO, Todd worked as the Director... Read More →
avatar for Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content. | | Ian works across the full range of Almighty's client roster, most-recently focusing his energy on the launch of New Balance's Minimus footwear line, the rollout of a... Read More →
avatar for Erik Pelletier- Director of Client Services, Almighty

Erik Pelletier- Director of Client Services, Almighty

Erik is the executive lead for the client services team at Almighty, focused on aligning Almighty's capabilities with the business objectives of our clients, and providing both strategic and tactical leadership to help both bring work to market and identify opportunities for learning and innovation. | | An accomplished technologist, Erik brings a unique perspective to this role. He has led initiatives at the intersection of marketing... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

QR is Dead. Long Live QR.

Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.


Speakers
avatar for John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh founded Nellymoser Inc., a mobile marketing and technology services provider to publishers, advertisers, retailers and brands, and is the company’s chief strategist and evangelist. Before Nellymoser he was CTO of Reelworks and part of the early team at Voxware, Inc., one of the first companies to provide Internet voice chat and real-time streaming solutions for companies such as Disney, Microsoft, Nokia and... Read More →
avatar for Mark Petrie- Senior Manager, Product Management, Digimarc

Mark Petrie- Senior Manager, Product Management, Digimarc

As Senior Manager of Product Management for Digimarc, Mark is responsible for driving product strategy centered on the company’s digital watermarking technology. Mark has over 20 years of experience leading product and technology teams for industry leaders such as Tripwire, IKON Office Solutions, Epicor, Planar and Corillian. He also has extensive direct response and interactive agency experience. Prior to joining Digimarc, he launched... Read More →
avatar for Roger Matus- Executive Vice President, Nellymoser

Roger Matus- Executive Vice President, Nellymoser

Roger Matus is a marketing-oriented entrepreneur who lives, eats and breathes mobile. He proudly claims “early adopter” stripes when he says that he owned an early bag cell phone, a Palm Pilot and the Palm IV interconnected device. Now, as EVP of Nellymoser, he is regularly quoted in national publications as an expert in mobile activated print. He is lead author of the quarterly Mobile Action Code study, which covers QR codes... Read More →
avatar for Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait is taking on the mobile and interactive world from an unlikely home - within one of the great American printing companies: Quad/Graphics. As product manager for interactive print solutions, he's engaged in the process of integrating the immediacy and connectivity of mobile with the power of the printed page. He helps combine print and mobile using QR codes, image recognition, augmented reality, NFC and more. He’s active in... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Breakthrough Ideas in a Digital World

Increasingly, the success of a company or organization relies on its ability to be creative, innovative and produce breakthrough ideas.  No longer the domain of a select few, creativity and its cultivation, will be a required skill for employees across all aspects of an organization. The future of creativity within companies and organizations requires both a set structure and rule breaking.  This presentation discusses how these juxtaposed concepts work in harmony, how they can benefit from technology, and how to integrate them in order to develop a workplace driven by breakthrough ideas.


Speakers
avatar for Lisa Villamil- Creative Director, mediaman

Lisa Villamil- Creative Director, mediaman

Lisa Villamil is a creative strategist for mediaman USA, a global marketing agency based in Mainz, Germany, and an assistant professor in information design in the Scripps School of Visual Communication at Ohio University. She focuses on emerging trends, cross-cultural communications, and the need to rethink industry practices in order to produce breakthrough ideas. Her philosophy stems from formal research, teaching, and 20 years in the... Read More →
avatar for Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel is one of the founding Partners of mediaman and the Graduate Program Director for the Global Marketing Communication and Advertising Program and Associate Professor of Marketing Communication at Emerson College. He is a specialist in strategic online communication, online usability and branding on the Internet. His creative work focuses on the strategic design and usability aspects of interactive media, developing efficient... Read More →
avatar for Brenna McCormick - Director of Operations and Client Strategy, mediaman

Brenna McCormick - Director of Operations and Client Strategy, mediaman

Director of Operations and Client Strategy, mediaman LLC
Brenna McCormick is the Director of Operations and Client Strategy for the US division of the digital marketing agency, mediaman LLC. She is also an Adjunct Professor at Emerson College teaching Creative Thinking and Problem Solving in the Integrated Marketing Communication graduate program. Formerly a Consultant, Brenna specialized in visual merchandising technology. She completed her Masters in Integrated Marketing Communication from Emerson... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

You Don't Know SH*T about your Customers

Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. We’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.


Speakers
avatar for Stephen DiMarco- Chief Marketing Officer, Compete

Stephen DiMarco- Chief Marketing Officer, Compete

Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete’s award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete’s intelligence and targeting services to fortune 500 companies. Previously, he was a co-founder of the Internet strategy consulting firm ZEFER and directed business development and marketing... Read More →

Sponsors

Wednesday October 24, 2012 4:30pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Be a Big Data Voodoo Daddy (or Mama)

Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone. 


Speakers
avatar for Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander has been distilling Big Data’s hidden meaning for over 20 years.  Along the way he has helped numerous banking, technology, consumer, medical and nonprofit organizations embrace their communities, dominate niche markets and create raving fans.  As Managing Consultant at Fan Foundry he continues the journey, modernizing sales and marketing organizations on their critical path to success.  A cum... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Storytelling for Businesses

Today, more than ever, marketing professionals are in the business of building relationships.  The strongest relationships are built upon shared beliefs - and storytelling is the ultimate way to share them. In this fun and interactive session with Small Army leaders Jeff Freedman and Steve Kolander, you will learn how leading organizations share their core beliefs through compelling stories that cause audiences to listen, engage and act.  

 

 


Speakers
avatar for Jeff Freedman- CEO, Small Army

Jeff Freedman- CEO, Small Army

As a 20+ year marketing veteran with regional and national brands, Jeff has witnessed first-hand the changing role of marketing and the way in which consumers interact with brands. | | Today, Jeff leads the ongoing evolution of Small Army to adapt to this changing dynamic, and help brands build consumer relationships by creating stories that cause them to engage, share and act.  | | Jeff is also the founder and CEO of Small Army for a... Read More →
avatar for Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander learned the importance of storytelling by writing professionally as both an ad writer and a recording artist. He learned that a story must motivate someone and inspire him/her to think or act. Upon mastering this skill, he wrote and performed songs that hit the Billboard charts. He also wrote songs for other artists like the Dixie Chicks and others. | | When returning to advertising, he brought his storytelling sensibilities... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Consumer Retention in Mobile Apps

Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.


Speakers
avatar for Lars Albright- CEO and Co-Founder, SessionM

Lars Albright- CEO and Co-Founder, SessionM

Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple's mobile advertising business unit. Before Apple, Lars was Co-Founder and Senior Vice President of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2009. Prior to... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards... Read More →
avatar for Brett Leary- VP/Director- Mobile, Digitas

Brett Leary- VP/Director- Mobile, Digitas

As VP of Mobile Strategy within Digitas’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s network of clients which include; P&G, Bank of America, AholdUSA and Dunkin Donuts. Brett also oversees the agency’s Mobile Shopping Showcase – an experiential marketing lab featuring the leading technologies and solutions powering... Read More →
avatar for Jon Auerbach- General Partner, Charles River Ventures

Jon Auerbach- General Partner, Charles River Ventures

| For 12 years, Jon backed teams in almost every aspect of mobile, from advertising to infrastructure, service providers, spectrum and applications. Before CRV, he was general partner at Highland Capital Partners, leading mobile where he led or co-led investments in Quattro Wireless (sold to Apple), Starent Networks, (IPO, sold to Cisco), Optasite (sold to SBA Communications), and CCTV (sold to TerreStar). Prior to investments, Jon spent a... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges

The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.


Speakers
avatar for Angus Davis- Founder and CEO, Swipely

Angus Davis- Founder and CEO, Swipely

In 1999, Angus co-founded Tellme, which revolutionized speech recognition systems today used by 1 in 3 Americans. Microsoft acquired Tellme in its largest-ever acquisition of a private company in 2007. Prior to Tellme, Angus joined Netscape as their youngest employee where he was product manager for the company's leading Web browser.  In 2009, Angus returned to New England to bring home a Silicon Valley spark and... Read More →
avatar for Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

As Senior Vice President of Marketing and Products, Marc Caltabiano is responsible for product strategy, product management, marketing and PR at Cartera. Marc brings 20 years of product and marketing experience in CRM, self-service, e-commerce, and enterprise search. Prior to Cartera, Marc was senior director of product management at KNOVA Software. Marc also held product and marketing management positions at Siebel Systems and Sun... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL in 2007 and serve as President of CollegeLink.com which was sold to Monster.com. Burgess consistently provides excellent returns for investors and holds... Read More →
avatar for Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff is a General Partner at Flybridge Capital Partners. He represents the firm on the boards of Cartera Commerce, ClickSquared, DataXu, i4cp, Plastiq, SavingStar, SimpleTuition, and tracx. Prior to joining the firm in January 2003, Jeff co-founded Upromise (acquired by Sallie Mae), was an executive at Open Market, and was with the The Boston Consulting Group. Jeff currently serves as a Senior Lecturer at Harvard Business School and... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

How can Happiness Moments Change the World of Mobile Marketing?

With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.


Speakers
avatar for Brian Wong- CEO and Co-Founder, Kiip

Brian Wong- CEO and Co-Founder, Kiip

Brian Wong is the co-founder and CEO of Kiip, a mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps. | | Called the youngest person to ever receive venture capital funding by TechCrunch and the Wall Street Journal, Brian received his Bachelors of Commerce degree from the University of British Columbia at age 18. He has been... Read More →
avatar for Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin is VP, Media at Sony Music Entertainment. A 17 year veteran of the advertising and music business, Kyle is responsible for developing strategic media plans across all channels to support Sony Music labels releases in the US. Additionally, Kyle helped found Arcade Creative Group, a 3 year old advertising, design and strategic marketing subsidiary of Sony Music. Prior to Sony Music Kyle held positions at major advertising... Read More →
avatar for Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah leads social and mobile commerce for 1800flowers, the world's leading florist and gift company. In addition, he manages the strategic adoption of new and emerging technologies across the online, mobile and social media customer experiences. Amit's innovative work in leveraging technology and marketing has been featured in publications like the New York Times and Ad Week, and in numerous industry case studies. Previously, Amit worked... Read More →
avatar for Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman is a digital brand manager at PepsiCo, where he drives the digital marketing agency for Diet Pepsi, Pepsi Max and Pepsi Next. Joshua lives in Queens, NY with a girlfriend and dog he adores and a cat that despises him.
avatar for Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng is the Media Director at M&C Saatchi Mobile. He leads the global media team based out of New York City with the reputation as the market leader in performance mobile advertising and experience at advising many of the world¹s most recognizable brands. M&C Saatchi Mobile¹s global planning and buying experience is unrivaled as confirmed by its client presence in more than 40 countries. With ad tech and digital... Read More →
avatar for Chris Kobran- VP of Sales, Kiip

Chris Kobran- VP of Sales, Kiip

Chris is a 15+ year ad industry veteran with a diverse background in digital / traditional media sales and sponsorship management. He has a proven track record in building teams and selling non-traditional ad products to fortune 500 companies. Prior to Joining Kiip as VP of Sales, he held director level positions at Digg, Clearspring Technologies and CNET Networks. Chris has also held Sr. Management positions at Primedia, GamePro - IDG... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

The Future of Marketing is On-Demand: Insights on the Next Generation

Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.


Speakers
avatar for John Robinson- Senior Vice President, Creative, Digitas

John Robinson- Senior Vice President, Creative, Digitas

As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer packaged goods, and high-tech. He also established the Boston office’s interaction design and content practices, focusing on the design and... Read More →
avatar for Jodi Robinson- Senior Vice President, Marketing, Digitas

Jodi Robinson- Senior Vice President, Marketing, Digitas

As SVP of Marketing, Jodi leads a team of over 120 professionals across Boston and Chicago on one of Digitas’ largest accounts. In her 13 years at the agency, she has led relationships with numerous clients across CPG, automotive, retail, and financial services industries. Her work both wins awards and drives results – Jodi has been honored at Cannes Lions, the JD Power Awards, and more.   A respected industry thought leader... Read More →


Wednesday October 24, 2012 6:00pm - 7:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Entertainment Without an Entertainment Industry?

Is small the new big? Are niches the new centers of power?   Have we gone from Warhol's famous for 15 minutes to Clay Shirky's famous to 15 people to famous to 50,000 people'?  This presentation examines these questions with specific reference to the micro-stars of YouTube, blogs, and Twitter, whose fame has been facilitated by open and ubiquitous digital media platforms.   As we now live in a world where celebrity is not something only consumed by us, but also manufactured by us, the presentation explores how, why, and to what extent, we the people contribute to its construction.   


Speakers
avatar for Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Since 2008 Leora Kornfeld has been a researcher at Harvard, where her work looks at the implications of digital, networked media for communications, marketing, and business models. She spent 12 years working for Canada\'s national broadcaster, CBC, most notably as the host of \'Realtime\', one of the world\'s first live radio shows (1994-1997) to incorporate Internet technologies into the program. Post CBC she moved to England and completed... Read More →


Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Mobile First: Reimagining Your Desktop, Tablet, and Smartphone Experience

Mobile First is more than just a UX design buzzword, it's an entirely new way of approaching a brand's web strategy. Instead of starting with a desktop site and cutting away at the content until it fits on a mobile screen, we will teach workshop participants how to begin at square one with an amazing mobile experience and then expand to tablet and finally desktop.In an increasingly mobile world, if a brand isn't thinking Mobile First, it's going to get left behind.


Speakers
avatar for Dan Curran- President & CEO, 4ORCE Digital

Dan Curran- President & CEO, 4ORCE Digital

Dan is the founder & president of 4ORCE Digital. Having created and introduced the philosophy of Empirical Marketing, 4ORCE looks to migrate brands away from a pure creative intuition model towards a measurable User Experience model. The team at 4ORCE is hyper vigilant to remain ‘the authority’ on user-centered digital engagement. | | 4ORCE provides digital solutions for a variety of clients, including Post Foods, Nestle... Read More →
avatar for Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence is the Senior Product Manager at Jumptap in charge of the mobile ad network's audience targeting product suite. Joran's data driven approach to product development has been the key to his success and he has applied it to a diverse array of products from behavioral targeting to dynamic creative, SEO, and ad performance optimization. Recently, at Jumptap, Joran has established a number of firsts in the mobile space by... Read More →
avatar for Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz is a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan founded 3 companies in online technology, all are in business today. In '93, he co-founded ArtNet, now artnet.com. In '95, Steffan founded Bit Group, an award-winning New England web agency. In 2010, he co-founded Bluetrain Mobile. Personally, Steffan served as an Internet consultant to presidential candidate Sen. Bill Bradley... Read More →

Sponsors

Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

7:00pm

Brew Lab

Facebook is the future of engagement marketing, and it’s about more than sweepstakes and coupons. Facebook fans demand a voice to influence the future of the things they love - letting them become a piece of their favorite brands’ history. Napkin Labs will demonstrate how open collaboration and storytelling with Facebook fans helped influence products from local Boston breweries. New products will range from the beer we drink (hooray!) to the way it's packaged, marketed and made! This ain’t no cocktail hour, this is a beer tasting party with some of the coolest new breweries emerging from Boston’s nano-brewery movement!

 


Speakers
avatar for Riley Gibson- CEO and Co-founder, Napkin Labs

Riley Gibson- CEO and Co-founder, Napkin Labs

| Riley Gibson is the co-founder and CEO of Napkin Labs, a tech company based in Boulder, CO that helps brands uncover the passion and creativity of their online communities. Early in his career as a brand strategist, Riley saw an overwhelming need for brands to leverage social media as a way to develop closer relationships with their customers. He used his startup experience from Nau, Inc. and the Intel New Business Initiatives Group to... Read More →
avatar for Roshan Bhula- Chief Marketing Officer, Napkin Labs

Roshan Bhula- Chief Marketing Officer, Napkin Labs

Roshan Bhula is CMO at Napkin Labs. At work, Roshan constantly obsesses over simplifying Napkin Labs' message, design and strategy. Outside of work, Roshan has an unhealthy obsession with the NFL, delicious vegetarian food, and 80s power ballads.
avatar for Warren Ng- Co-founder and COO, Napkin Labs

Warren Ng- Co-founder and COO, Napkin Labs

| Warren Ng is the co-founder and COO of Napkin Labs. He keeps the team running smoothly, leads our partnership efforts with other companies and agencies, and can't walk down the street without meeting someone he knows - we consider him the unofficial mayor of Boulder.

Sponsors

Wednesday October 24, 2012 7:00pm - 9:00pm
WorkBar 711 Atlantic Avenue, Boston, MA

7:00pm

Find Your Future

New to FutureM this year, Find Your Future is a night of networking for industry professionals and Boston's most promising prospects in the fields of marketing and technology. FutureM searched for students who demonstrate superiority and passion in the areas of:

  1. Creative ex. design, writing, etc.
  2. Interactive ex. PR, Social Media, Branding
  3. Technical ex. developers, engineers

We invite you to network with the best and brightest to make friends, connections, and to find your future.

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.

*You must be 21 to attend this event after 8pm.


Sponsors

Wednesday October 24, 2012 7:00pm - 10:00pm
Lir 903 Boylston Street, Boston, MA 02115
 
Thursday, October 25
 

8:00am

Social Marketing Strategies Gone Private; New Ways to Engage

Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.


Speakers
avatar for Daniel Sullivan- CEO, Crowdly

Daniel Sullivan- CEO, Crowdly

Daniel is a self-described “serial entrepreneur” with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities. Daniel has been a strategy consultant at Dell working on building stronger personal knowledge networks, Founder at Crowdly and Appswell, co-founder and... Read More →
avatar for Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith is a broadband and mobile entrepreneur focused on the convergence of consumer, media, and cross-platform technology. She has introduced transformative consumer media technology to consumers and businesses across multiple platforms. Meredith began her career as VP of Digital Technologies with Ogilvy and Mather Interactive. Following stints at MediaOne and RoadRunner, Meredith became the CEO of Into Networks, Stargus, Integra5... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

8:00am

Staying Ahead of Consumers in the Biggest Market - Asia!

With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session,  Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers.  Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist.  Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.


Speakers
avatar for Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta is recognized by Folio Magazine as one of the media business' Top 40 Innovators and Influencers. He consults around the world on transformational issues related to: global branding, performance based advertising, international content asset optimization, social media architecture, and building the "Big Data Media Company of the Future". He also lectures and writes on "The Geography of Narcissism: The Cross Cultural Aspects Social... Read More →
avatar for Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean started her advertising career with Ogilvy Advertising in Taiwan, before going to the US to attain her Masters of Integrated Marketing Communications at Northwestern University. |   | In 1999, she founded wwwins Consulting in Taipei, expanding to Shanghai in 2002, Beijing in 2005, Hong Kong in 2007 and Guangzhou in 2008. wwwins became part of Isobar in July 2004 and now has over 280+ staff in the Greater China region. wwwins Isobar... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:00am

Loyalty: How New Technologies Will Help Business Gain Long-Term Customers

It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."


Speakers
avatar for Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson joined Constant Contact in 2009. He is the founding general manager of the SaveLocal business unit at Constant Contact, which is dedicated to putting control of local deals back in the hands of small merchants. Previously, Dave served as vice president of strategy and corporate development, where he guided a number of key strategic decisions and led the acquisitions of NutshellMail, BantamLive, MobManager, and CardStar... Read More →
avatar for Kyle Clark- Sales Engineer, Bunchball

Kyle Clark- Sales Engineer, Bunchball

Kyle Clark, a recognized expert in consumer loyalty technology, has spent over 6 years designing and implementing consumer loyalty platforms for Fortune 100 companies. Kyle is currently a Sales Engineer at Bunchball, which was just recognized as one of the Top 10 Most Innovative gaming companies for 2012 by Fast Company magazine. Prior to joining Bunchball, Kyle was Director of Client Technology Solutions at Maritz Loyalty and... Read More →
avatar for Josh Grossman- Director of Marketing, SavingStar

Josh Grossman- Director of Marketing, SavingStar

Josh Grossman leads marketing for SavingStar, the only national 100% digital grocery savings service. Launched in April 2011, SavingStar has grown to over 2 million users by providing an easy way for consumers to save on groceries without the hassle of clipping or printing paper coupons. Josh has 10 years experience in online consumer marketing ranging from e-commerce to games, tech, and social networks. Josh attended Cornell University... Read More →
avatar for Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel is Vice President of Global Marketing at Likeable Media. Joining Likeable in 2009 as Account Director, Jenna quickly moved up to Managing Director where she managed the entire account strategy team. She also developed Likeable’s suite of human-powered products designed to make organizations more likeable online and off. Jenna currently leads all global marketing efforts for Likeable. Previously, Jenna worked in... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL in 2007 and serve as President of CollegeLink.com which was sold to Monster.com. Burgess consistently provides excellent returns for investors and holds... Read More →
avatar for Scott Roth- Director, Client Solutions, Medallia

Scott Roth- Director, Client Solutions, Medallia

Scott leads Medallia's Boston office. He is actively involved in the sales process, helping companies understand how the Medallia platform can support and grow their Customer Experience Management program. At the same time, Scott also oversees Client Solutions activity in the region, ensuring 100% customer satisfaction. | | | Prior to Medallia, Scott was a Practice Manager at Endeca Technologies. He was responsible for consulting... Read More →


Thursday October 25, 2012 9:00am - 11:00am
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Augmenting Reality for Ultimate UX

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX: 

As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.


Speakers
avatar for Malia Estes- Digital Media Planner, Mullen

Malia Estes- Digital Media Planner, Mullen

Before Malia Estes, a Boston University graduate, became a digital media planner at Mullen’s Mediahub she worked with names like Florence + the Machine and TOMS Shoes as a digital producer and talent scout at an LA entertainment startup - having to know what would sell before it sold helped her land her next gig planning media and aiding in user experience for an augmented-reality sports game. At Mullen, Malia has had the chance to work... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Content Curation- How to Engage Prospects in 2020

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Content Curation- How to Engage Prospects in 2020:

There is currently an overwhelming and growing amount of content online, and it is only going to continue to expand over the next twenty years. In the next 20 years, how will marketers help people navigate the increasingly chaotic and disorganized content that exists on the web?  With that, comes a unique set of challenges and opportunities for marketers. This presentation will discuss these challenges and provide insight into how marketers can capitalize on these opportunities.


Speakers
avatar for Pawan Deshpande- CEO, Curata

Pawan Deshpande- CEO, Curata

Pawan Deshpande is the CEO and visionary behind Curata. Curata is a marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: How Lady Gaga is Defining the Future of Marketing

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about How Lady Gaga is Defining the Future of Marketing:

Lady Gaga is setting the stage for what works, and what's next for our industry. Whether or not you like her music, you have to respect her marketing mojo. The team behind the Gaga brand demonstrates the evolving needs of agencies and in-house marketing teams. Her strategic social media leaks, PR, partnerships, and momentum are strategized with as much creativity as her red carpet looks. The authenticity at the core of Gaga's brand identity and commercial success has resulted in an army of passionate brand advocates and incredible buzz. This presentation will explore one millennial marketer's view of Gaga as a marketing mogul.


Speakers
avatar for Katie Martell- Director of Buzz, Netprospex

Katie Martell- Director of Buzz, Netprospex

Katie Martell is a millennial marketer who has followed the career of Lady Gaga through a marketing lens, and believes the success of this pop performance artist reminds us of the importance of authenticity and risk-taking in our work. As the Director of Buzz for fast-growing B2B firm NetProspex, Katie is responsible for creating awareness and demand through strategic PR & events, social media, content marketing, partnership marketing, and... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Immune to Social Media

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Immune to Social Media:

How will the ad agency world operate when the multi-tasking, technology-dependent and trophy-hungry millennials are at the helm? Are the tendencies and habits of Gen-Y going to be helpful to the industry? Or harmful? This presentation will highlight some of the most important parts of the marketing industry and discuss how they will change fifteen years from now: daily meetings, talent management, client satisfaction, and the world of new business. Industry leaders will learn how to capitalize on millennials' strengths, as well as recognize their weaknesses, as they not only start running businesses but become a core consumer demographic with more disposable income.


Speakers
avatar for Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo, a graduate of Providence College, learned from a young age that the most impressive answer is not always the traditional one. Throughout her academic career she consistently used inventive thinking to solve nearly any problem. Julia is now an Associate Community Manager at Communispace Corporation where she is still developing creative methods, but this time to reach consumers. Julia maintains overall community... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Marketing Makeover for Unsexy Industries

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Marketing Makeover for Unsexy Industries:

This presentation looks at what's going on in marketing among unsexy industries. Consumer goods, online services and mobile apps are driving new ideas in marketing and have the media coverage and talent magnetism to show for it. But what about biotech or hospitals or retirement homes or even social services? There are opportunities for creative marketing when your audience isn’t demanding or expecting anything new or different. These unsexy industries are vital and present a great opportunity for daredevil marketers to take risks and change their industries.


Speakers
avatar for Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller, a proud Williams College graduate, is self-proclaimed scientist turned public relations professional turned marketing nerd. She is a senior marketing associate at Foundation Medicine and is finishing up an MBA at Boston University where she constantly explores how social networks, technology and design can influence health and well–being. Jacquelyn has a background in molecular biology, public and investor relations and... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Neuromarketing: Fact and Fiction

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Neuromarketing: Fact and Fiction:

As one of the hottest trends in the marketing industry, neuromarketing is a buzzword most have heard, but few truly understand. Until now, that is. Jake Stauch breaks down the science behind brain-imaging based market research, separating fact from fiction. Claims made by neuromarketers will be cross-examined in the context of actual neuroscientific evidence, and the conclusions may surprise you. Audience members will leave with a fuller understanding of neuromarketing and will be equipped with the knowledge necessary to make informed critical decisions regarding this kind of research.


Speakers
avatar for Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch is the only 20-something CEO in the neuromarketing industry. He worked as a researcher at the Duke University Center for Cognitive Neuroscience where he conducted independent and collaborative research in the fields of neuromarketing, neuroeconomics, and the cognitive neuroscience of attention across different sensory modalities. Jake then founded NeuroSpire, an innovative neuromarketing company. As CEO, Jake has set out to run a... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: New Brands in a New Century

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about New Brands in a New Century:

Generation Y has a new relationship with brands. In contrast with other generations, Millenials feel ownership of brands they use, they are fluent in the stories they tell, and use and shape those stories for identification and communication. In an environment increasingly driven by digital natives, brands are evolving and breaking the rules of branding. For example, both Google and the Obama '08 campaign embraced changing logos, something most brand managers would never allow. The result is that both these brands were able to reach far deeper into consumers' and voters' lives, connecting with them in new ways. The success of these new, evolving, “21st century brands” has serious implications for the future of marketing and advertising.


Speakers
avatar for Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger, an honors graduate of Suffolk University holding degrees in Advertising and Government, co-founded an online magazine called the NextGreatGeneration.com, spent the last several months working at Communispace digging into brands and consumer behavior, and recently started his own polling company, Mercury Point Research. Jason has been independently studying and developing new ideas on how Millenials view and engage with brands and... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Organic Influencers

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Organic Influencers:

How can marketers harness the influential powers of people in offline micro-communities (ex: cities, universities, etc) and bring these communities together to one online macro-community for heightened brand experience? This talk will teach you how to interact with your current/potential customers right where they live and drive organic engagement to your desired digital property. As you start to blend these communities together, community managers and digital marketers can identify the most brand loyal and influential individuals who advocate the brand in their own personalized way, bringing authenticity to brands that's accepted by their peers.


Speakers
avatar for Spencer Bramson- Chief Imagination Officer, influencers@

Spencer Bramson- Chief Imagination Officer, influencers@

Spencer is a charismatic and young influence marketing leader who is passionate about connecting brands with college students. Bramson left school after sophomore year to co-found marketing agency Buzz University. He has managed hundreds of university ambassadors while personally engaged with hundreds of thousands of students where he generated leads, distributed swag and steered the campaign's strategy for ROCKSTAR Energy Drink, Milkyway... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: See the Future of Marketing Through Google Glass

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about See the Future of Marketing Through Google Glass:

Google has placed itself at the epicenter of digital interaction by developing innovative augmented reality technology known as “Project Glass.” This technology plans to put the screen of a smart phone right in front of users eyes in the form of glasses. Early indications show that “Project Glass” will have the capacity to take pictures, video chat, connect to social media sites, and track your location through GPS technology.  If Google can release this product with all of its promised features at a rate comparable to most smart phones, it may become the ultimate successor of all smart devices. This presentation will compare the utilization of this technology to some of the marketing developments that occurred during the rise of smart phones and project its use into the future.


Speakers
avatar for Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle, recent graduate of the State University of New York at Oswego and co-founder of FaceLift Media Group. Designs social media marketing campaigns driven by research and executed through interaction. Presenting at FutureM about the possible impact Google Glass can have on our current marketing techniques.
avatar for Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin is the co-founder of Facelift Media Group, a marketing company based in Binghamton, NY and Nesconset Long Island. In its most recent campaign, Facelift focused on check-ins and gamification to generate a buzz for its client’s newly opened frozen yogurt company. Tyler has spent many years working for small locally owned businesses in many different roles and focuses much of his free time on traveling extensively. He draws... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: WTF is Social CRM? The Secrets Revealed

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about The Future of Social CRM:

Social CRM is not what you think it is. It's not just more customer service through social monitoring services. Nor is it jamming customers' social media profiles into your CRM. Social CRM is more than that. It is the Interest Graph brought to life within your CRM through ongoing updates on your actual customers' influence, brand preferences and buying intent. Today, access to that knowledge is possible. Tomorrow, application of that knowledge will be the secret to smarter, scalable 1-to-1 marketing.


Speakers
avatar for Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran is the Director of Product Marketing at TrueLens, helping lead the development of the first living, breathing customer record that makes 1:1 marketing at scale a reality for national brands. At age 16, Anish founded MakePovertyHistoryEmirates, a Dubai based non-profit dedicated to creating solutions for poverty, hunger & disease. He went on to become a senior member of the SCVNGR/LevelUp Enterprise team where he... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:30am

Beyond Pink: Marketing to Young Women Today

 

As a pen manufacturer, how would you go about growing your share of the female market? If you thought pink, think again. In June 2011, Bic introduced a series of “For Her” ballpoint pens, which were different only in color and branding than the company’s standard fare. While the product received some poor initial feedback, Bic had no idea what was still to come. In August 2012, Bic's Amazon "For Her" product page reviews lit up. Over the course of just a few days, the product racked up a litany of hundreds of sardonic posts mocking the product and its manufacturer for so poorly understanding the female market, leading to a public perception meltdown.

 

Welcome to a world of new realities that flips the way young women experience brands on its head. Today, brands must do more than move the highly sought-after Gen Y female audience to buy their products. They must also understand an intensely vocal population of young women ready to take them to task for missing the mark. Brands are taking note, because in a country where women control 80 percent of spending, establishing brand resonance and loyalty must start early.

 

In this session, attendees will get an advanced view of marketing to young women today through the lens of Jack Morton Worldwide, then hear from a panel of experts who market to young women at Fidelity, Healthworks Fitness Centers, Tretorn, and Wayfair.

 


Speakers
avatar for Nan Ives- VP Employee Branding, Fidelity

Nan Ives- VP Employee Branding, Fidelity

Nan Ives is an established brand and communications professional who has been employed at Fidelity Investments for the past 22 years.  Her experience spans a multitude of marketing and communications disciplines including brand development, experiential marketing and sponsorships.  In her current role as VP of Employment Branding, Nan is responsible for building, implementing and advancing the human capital brand strategy for the... Read More →
avatar for Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki currently serves as Director of Marketing at Healthworks, whose mission to be the leader in women’s health and wellness. In this role, Tara leads the development and execution of creative brand building strategies that position Healthworks for successful growth and expansion. She manages and enhances Healthworks brand across all channels by ensuring there is a consistent voice throughout all communications, design, and... Read More →
avatar for Chrissie Wilson- North American Marketing Manager, Tretorn

Chrissie Wilson- North American Marketing Manager, Tretorn

Hailing from Syracuse, NY, Chrissie came to Boston in 2008 to attend Emerson College's Integrated Marketing Communications graduate program. While there, she served as a graduate intern at AMP agency and ultimately joined them full-time as a PR & Social Media Account Manager, working on interactive projects for the Garnier Fructis and Aeropostale accounts.   In 2010, she became an ‘honorary Swede’ by joining Swedish... Read More →
avatar for Trisha Mack Antonsen- Senior Manager of Social Media, Wayfair

Trisha Mack Antonsen- Senior Manager of Social Media, Wayfair

Trisha is the Senior Manager of Social Media at Wayfair.com, the largest on-line retailer of home furnishings. A Boston College alum, Trisha moved to Philadelphia after graduation to pursue a love of all things preppy at Lilly Pulitzer. While there she developed and launched a social media strategy that laid the framework for an extremely engaged consumer base. Upon returning to Boston, Trisha joined the team at TJX, contributing to the... Read More →
avatar for Ben Grossman- Digital Strategist, Jack Morton Worldwide

Ben Grossman- Digital Strategist, Jack Morton Worldwide

Ben Grossman is a marketing and advertising strategist with a specialty in digital, social and emerging media. His unique background as a client consultant and agency strategist blends a passion for business and marketing with his personal zest for technology, consumer behavior and design. Ben’s ability to formulate insight-driven, distinctive points of view has been recognized globally and featured in leading business publications... Read More →
avatar for Steve Mooney (Moderator)- EVP Managing Director, Jack Morton Worldwide

Steve Mooney (Moderator)- EVP Managing Director, Jack Morton Worldwide

As EVP, Managing Director of Jack Morton’s Boston office, Steve oversees the development of multi-year agency relationships dedicated to building and activating brands for clients. He has succeeded with a strong focus on the agency’s digital and strategic planning offerings. Since he joined Jack Morton in 1992, Steve has played various roles from creative and production to management; as well as helped form Jack Morton’s... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Can Neuroscience Make Advertising and Marketing More Effective?

Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field. 


Speakers
avatar for Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Former SVP, Strategic Insights & Innovation, in the Research department of NBC Universal. Horst oversaw strategic marketing and consumer research for NBCU's TV networks and new digital platforms. Horst received his Ph.D. in Sociology from Columbia University and has been involved in media research for 30+ years. He has written in journals and contributed to books on the development of the media in the digital age and has presented these... Read More →
avatar for Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav is the CEO of Neuro-Insight US. Prior to Neuro-Insight, Pranav worked at ReD Associates, a global leader in innovation strategy consulting. At ReD, Pranav gained experience across industries – product innovation strategy (global tech giant), designing a sustainable city of the future (Europe); and a strategy to re-define organized gaming (leading entertainment group). | Prior to ReD, Pranav was part of the Structured... Read More →
avatar for Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is the former Director of Social Neuroscience at Massachusetts General Hospital. He received his B.A. at Columbia University, his M.A. in psychology and philosophy at Oxford University and then completed his M.D. at Harvard Medical School. He is on faculty at Harvard Medical School and has extensive training in psychophysiology and neuroscience through... Read More →
avatar for Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

At MSW Karl develops neuroscience tools to marketers to drive understanding of the consumer brand experience. Karl has worked with top consumer and technology companies globally for over 30 years.
avatar for Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis is Managing Director of Gallup & Robinson, a brand communications research and consulting firm. With twenty-five years of experience in research and communications, Scott has been the principal researcher on hundreds of published and proprietary studies about advertising effectiveness and works with leading companies to help them develop, assess and improve the effectiveness of their messaging.. He is also is the author... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Design for Delight

As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today.   We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

There will be light snacks and refreshments toward the end of the session.


Speakers
avatar for John Pepper- Founder and CEO, Boloco

John Pepper- Founder and CEO, Boloco

John Pepper is the founder and CEO of Boloco (www.boloco.com). Since 1997, the Boston-based family of 19 restaurants & 300 team members serves globally inspired burritos, bowls, smoothies & shakes. With locations in Massachusetts, New Hampshire, Vermont and Maryland, Boloco expects to have 22 company-owned restaurants operating by year end 2012, including one in Washington, DC. Boloco’s mission (and John’s) is to... Read More →
avatar for Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke leads ISITE Design’s digital strategy practice which helps enterprises unify and act on their customer experience and digital business plans. Dave teaches graduate courses in digital business and social branding – and keynotes internationally on the future of digital marketing. Before agency life, he built digital teams at Thomson Reuters Law, the Christian Science Monitor, Sokolove Law, and the pioneering... Read More →
avatar for Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley and her team are the behind-the-scenes masterminds who improve, design and innovate the Zipcar member experience across all channels—from mobile to web to the Zipcar itself. Among many other cool features, Lesley led the charge in creating Zipcar's smart phone applications, making it possible for the rest of us to reserve a Zipcar and honk its horn from across the parking lot. | | Prior to Zipcar, Lesley was part of the... Read More →
avatar for David Oksman- Head of Marketing, Life is good

David Oksman- Head of Marketing, Life is good

David Oksman currently serves as Head of Marketing at The Life is good Company, a lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need through its nonprofit, the Life is good Playmakers. In this role, David leads the Marketing and E-commerce functions with a creative and optimistic vision for the brand. While under his leadership, Life is good has accomplished milestones including raising over $1... Read More →
avatar for Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma is an entrepreneur with a long history in e-commerce. Brian was part of Zappos.com, serving several roles over 7 years. After incubating several departments within the marketing department Brian ultimately became Director of User Experience. As head of UX Brian built the team and led the Zappos site evolution efforts. He then landed at Gilt Groupe where Brian built and scaled their UX team and practices.  | Brian has since left... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Unlocking Creativity - New Marketing Opportunities with Music

Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.


Speakers
avatar for Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

The ability to reinvent yourself takes talent, without a doubt, both because it requires enough skill to remake your persona and enough courage to let go of who you were before. Lightyear, the brand new electro-pop baby of Lauren Zettler, is the product of such talent in action. Lightyear combines stark, popping electronics, warm, bouncing basslines and Zettler’s own airy vocals, to create a sound that’s both human and... Read More →
avatar for Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg joined Indaba Media in January 2012 as Senior Vice President of Business Development. He develops opportunities for brands & record labels to collaborate with Indaba Music members. Prior to joining Indaba, Sean worked in artist management, built the RCA/Jive mobile business unit, led global digital accounts for Sony Music Entertainment, and founded the USA operations for Grapple Mobile. An active bass player, he currently... Read More →
avatar for Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill joined Converse, Inc. in November 2007 as CMO. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing.  | | He previously served as Vice President, Global Entertainment for Starbucks, and also worked for The Coca Cola Company and Procter & Gamble. Cottrill has also served on the... Read More →
avatar for Kate Pokorny - Founder, Pluck PR

Kate Pokorny - Founder, Pluck PR

Kate works as a communications consultant to several technology companies through her firm. Throughout her career both at large, global agencies and small boutique firms, she has worked with companies including Indaba Media, FanBridge, Zong, NetSuite, Avid, Symphony Teleca, Pret a Manger, Progress Software, Wayfair and more. | | Separate from her professional pursuits, Kate is also an active leader in Boston organizations including The... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Building Brands and Driving Engagement with Video Communications

The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.


Speakers
avatar for Peter N. Vicars - President and CEO, Vgo

Peter N. Vicars - President and CEO, Vgo

Peter Vicars has a highly successful global track record and over 30 years of experience in the networking and telecommunications industry. Mr. Vicars is currently the president and CEO of Vgo, a company which develops and markets visual communications via Robotic Telepresence devices. Previously he was CEO of Chantry Networks, a company in the Wireless LAN (WLAN) space, which he subsequently sold to Siemens AG. Prior to that, Peter served as... Read More →
avatar for Dave Laughlin - Founder & CEO, VSnap

Dave Laughlin - Founder & CEO, VSnap

Dave McLaughlin is CEO & Co-Founder of Vsnap, a simple video messaging system for businesses that want an easy tool to make their customers feel special. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal. Prior to that, Dave Co-Founded and ran Boston World Partnerships, a non-profit that pioneered the application of web 2.0 tools and tactics to place marketing and economic development. Dave is an... Read More →
avatar for Douglas Ashton- Founder, OpenExchange Communications

Douglas Ashton- Founder, OpenExchange Communications

A long-time Wall Street analyst turned SaaS entrepreneur, Doug founded OpenExchange in 2009 when he saw the need to bring a community-based approach to financial services and C-suite collaboration. He is the company's VP, Product Development, putting his new-found passion for product design into action. Doug has over fifteen years of senior level buy- and sell-side technology, media and telecommunications equity research experience at firms... Read More →
avatar for Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd is a marketing innovator with a strong combination of editorial, design, sales and business development experience. A former NYTimes reporter, Ashley covered breaking news and features and still writes regularly for newsletters, magazines and blogs. Her marketing experience covers inbound and outbound activities including lead generation and account management, content development, public relations and event planning. She is also a... Read More →
avatar for Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston brings a strong combination of sales, marketing and product management skills to the company's core management team. Over the last 20 years, he has served in various sales and marketing leadership positions throughout the high-tech industry, including Founder and CEO of AdME, Inc., VP of Sales & Marketing for Sonic Network, Inc., and Senior Director of Business Development at Millivision, LLC. Pete has worked at... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Creating Meaningful Digital Experiences: The Semiotics of UX

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.


Speakers
avatar for Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie manages UX and client strategy at 25K DIGITAL, a company specializing in advanced user experience and interaction design. With a background in brand planning, cognitive linguistics, and qualitative research, her approach always focuses first on everyday human behavior. In her current role, she combines technology with this understanding to craft more natural, intuitive digital experiences. She has worked with clients ranging... Read More →
avatar for Mark Badger- UX/Creative Director, Roundarch Isobar

Mark Badger- UX/Creative Director, Roundarch Isobar

Mark has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service, technology, and government. Studying traditional architecture as an undergrad has led him to design structures and environments built with code rather than concrete... Read More →
avatar for Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn is a Boston-based editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited several books, and is a former newspaper columnist and magazine editor. In the '90s he was co-producer of the DIY and online social networking website Tripod.com... Read More →
avatar for Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt is a user experience strategist in New York City where he collaborates with agencies, startups, and established companies to bring strategic vison to UX and product development projects. Educated in semiotics, philosophy, and psychology, Thomas brings a unique perspective to the design process. He is currently working on a mobile application that uses behavioral and contextual design principles to help people quit smoking. Find... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Using Decision Science & the Psychology of Persuasion to Drive Action

New research from social scientists and behavioral economists proves that people rely on automatic, reflexive behaviors -- hardwired shortcuts -- when making decisions, including decisions about what marketing messages to consume and what products to buy. Unaware of these shortcuts, people will attribute their actions to some other reason. (See recent best sellers like Predictably Irrational, Nudge, How We Decide, etc.) Find out how to uncover the hidden, emotional drivers of behavior that traditional market research cannot access. And, equally important, discover how to trigger or prompt these "automatic actions" to gain the behavior you seek from your target market.


Speakers
avatar for Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut is Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with direct marketing best practices in order to get people to act. Previously, Harhut held senior creative management positions with Hill Holliday, Mullen and Bronner (now Digitas). She and her teams have won 150+ awards for direct marketing effectiveness, for clients such as AT&T, GM, IBM, TripAdvisor... Read More →
avatar for Neal Boornazian- President, Wilde Agency

Neal Boornazian- President, Wilde Agency

As Wilde Agency’s President, Neal draws upon more than 25 years of experience in successfully leading and growing teams, brands and businesses. Responsible for the agency’s strategic vision and continued growth (100%+ in the last 36 months), he works with clients to deliver business solutions and results. A classically trained marketer, Neal has held executive sales and marketing positions at leading consumer packaged goods... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed advanced methods of assessing the subconscious drivers of consumer behavior at industry and academic conferences. He is an adjunct Professor of Psychology at... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

YouTube Nation: Business Video Will Need Marketing More Than Special Effects

Don't exhaust your entire marketing budget on an over-produced video that may not get any views. YouTube and and online video represent the onset of precision market sizing, hyper-targeting, and 10X response rates. YouTube revolutionized online video. Now it's poised to do the same with business by incorporating great programming, customized branding, and highly-targeted advertising. Are you and your organization ready to use YouTube to engage your prospects, partners, customers, and employees like never before? More importantly, are you willing to embrace a medium that will increase your marketing response by a magnitude? We'll demo hyper-targeting live.


Speakers
avatar for Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa is Executive Vice President of Sales and Marketing for | Pixability, a video marketing company based at the Cambridge Innovation | Center. He is also an award-winning marketer who’s used video to help | bring 75 innovative products and services to global markets, generating | over $1 billion in sales. Rob co-founded NetEffect and grew it into one | of the world's largest specialized systems integration firms. While | there... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

Are Brands Becoming Media Houses?

Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.


Speakers
avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to the needs of small and medium business professionals. A highly effective executive, she directs a globally dispersed team of digital marketing professionals... Read More →
avatar for David Woodrow- 	 Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow- Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow leads the Skyword Partner Services team, which develops and executes clients’ content marketing programs. Prior to joining Skyword, David headed the Client Services organization at Participate Systems, a technology and professional services company that developed and managed online communities for Fortune 500 companies. He also held senior positions at IBM, where he served as a senior engineer, and at Arthur Andersen... Read More →
avatar for Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace- Founder and CEO, Skyword Inc.

| Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002, and Gather.com, a social networking site where members share user-generated content online and earn a portion of the company’s advertising revenue. At... Read More →
avatar for Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina is the Managing Director of Content Marketing Solutions at Resolution, and manages Resolution Canada. She is responsible for the strategic direction of data-driven content creation opportunities, as well as overseeing the expansion of the Resolution's search offering in Canada. Before taking on these roles, Heather was the Managing Director of Resolution's PHD business in New York City. Her responsibilities included... Read More →
avatar for Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell is the Vice President of Business Development at Thomson Reuters where he is responsible for helping the world's largest international news agency evolve in the digital era. A seasoned digital executive with over 10 years of experience across both web and mobile, Daniel leads global business development for Thomson Reuters Media group including strategic/commercial partnerships, acquisitions and new product initiatives. He... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Future of Global Growth Isn't Thin Relationships

Deeper, globally reaching market conversations that define and grow your marketplace are in demand yet need better attention from marketing teams.  In the last five to seven years, we’ve been figuring out social media for “reach” and broad interaction. Today, however, thin relationships may not be connecting your marketing strategy to global executive decision-makers and influencers. We’ll look at executive engagement models and thought leadership marketing to create global and executive conversations.


Speakers
avatar for Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth is a Partner in the San Francisco office of the | Brunswick Group. Amanda was previously Chief Marketing Officer at | Morrison & Foerster, a Top 25 global law firm, and investment banks, | Thomas Weisel Partners and Montgomery Securities. Amanda's core | competency is corporate reputation management. She has repositioned | and reinvigorated established corporate brands, launched thought | leadership campaigns; and... Read More →
avatar for Stephen Goodman - Director, Nexus Partners

Stephen Goodman - Director, Nexus Partners

Stephen likes to build innovative and revenue-centric ways to grow customers, markets and influence. He has long experience in marketing, business development and strategy including with Cisco, Orange, Hitachi, ETS, and a UAE investment authority. He pioneered an innovative group at Sun Microsystems to increase brand and demand generation through partnerships, thought leadership marketing and market analytics for the executive team. He has led... Read More →
avatar for Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling is the Managing Principal of Chromium, an innovative | branding consultancy with offices in San Francisco and Washington, DC. | His work focuses on unifying brand strategy, brand identity, and brand | culture for national and global companies. A frequent author and | speaker on the subject of branding, Tony has presented on the | importance of brand culturalization in the global marketplace at | conferences in Germany... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Role of the Social Employee

Consumers thirst for real-time information and brand engagement to inform purchase decisions. And the savvy Social Business that satisfies that desire for instant gratification and provides the content customers need to make those decisions will reap the benefits. Despite this fact, many companies fail to recognize the power of their greatest and most scalable asset – their employees.   Learn how IBM is educating and activating employees to serve as social media brand ambassadors, the resulting business impact, and how B2B/B2C organizations can develop programs to provide value to target audiences, increase the quality of customer touchpoints and build brand advocacy.


Speakers
avatar for Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

For the past 14 years, Stacy has helped shape IBM's employee engagement and enablement strategy. In her current role as global projects leader for the corporate brand systems, workforce enablement team, Stacy helps design and implement key worldwide projects that shape the employee experience. Prior to joining the corporate team, Stacy spent several years leading the workforce enablement/communications strategy for IBM's Software Division.
avatar for Kevin Green - Vice President Strategy, Digital Influence Group

Kevin Green - Vice President Strategy, Digital Influence Group

As VP of Strategy for Digital Influence Group, Kevin is responsible for developing agency brand strategy and partnering with clients to develop breakthrough marketing and integrated digital campaigns that center on social experiences and engagements. With deep experience driving interactive advertising, marketing and PR efforts, Kevin develops sound strategies that drive social marketing ROI and engaging experiences for consumer and B2B... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Next Generation of Rich Media

The Next Generation rich media panel will share in-depth case studies of recent rich media campaigns that generated high conversion rates and substantial ROI. Audience members gain insight into how to leverage the next generation of rich media and leave with tangible ideas for future campaigns.   Benefits:   • Learn about the next generation of rich media applications • Understand how to leverage targeting capabilities • Explore advanced performance monitoring and web metrics • Discuss B2B and B2C case studies • Learn how to how to boost campaigns with ad capabilities highlighting sight, sound, and motion  


Speakers
avatar for Andy Pocock- Vice President, North America, Flashtalking

Andy Pocock- Vice President, North America, Flashtalking

As Vice-President of Flashtalking US Andy works across sales, marketing, business development and operations. Andy has over 13 years digital advertising & technology business experience in the UK, Europe, Asia and the US. Beginning his career at ad technology start-up, Tangozebra in 2000, Andy was responsible for sales, client services and Business Development. Following Doubleclick's (Google) acquisition of Tangozebra in 2007, Andy... Read More →
avatar for Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian is a Creative and Technical Sales Director at PointRoll with over a decade of technical and creative experience in the digital space.  Dan specializes in helping his hundreds of clients develop sound dynamic strategies and impactful creative solutions. After joining PointRoll in 2007 as an Art Director, Dan was instrumental in developing and expanding the creative flexibility of the dynamic ad platform PointRoll released that... Read More →
avatar for Harry J. Gold- CEO, Overdrive Interactive

Harry J. Gold- CEO, Overdrive Interactive

Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that has served clients such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Joe, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC and IBM. Harry is a frequent lecturer on digital marketing for The American Marketing Association, Search Engine Strategies, Media Bistro and Harvard University. He is also a digital marketing... Read More →
avatar for Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan is and has been the top billing AE at Undertone dating back to early 2008, and was promoted to Sales Manager Northeast in January. While still in a sales role, he is also responsible for managing others on his team. Year over year, Jonathan has continued to produce record numbers for Undertone and is still the top revenue producer. He has also been a member of the president's club each of the last 3 years. By asking the right questions... Read More →
avatar for Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel works closely with brands like LendingTree, Dell, Audible, Air Canada, and many top agencies to develop innovative data-driven marketing strategies. He’s guided his clients towards campaigns that deploy the magical mix of great creative, data-driven messaging, and real-time optimization to elevate their brands and drive revenue. He advises on go-to-market strategy and product development. | Daniel led BizDev efforts for the digital... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

1:00pm

Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine

Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.


Speakers
avatar for Nicolas Boillot- CEO, HB Agency

Nicolas Boillot- CEO, HB Agency

Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Boillot regularly speaks on branding, marketing and PR topics.
avatar for Melissa Fleck- Senior Director, Head of Design, Optaros

Melissa Fleck- Senior Director, Head of Design, Optaros

Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands.
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences rooted in ROI while helping define "what's next" for the agency and the industry. | Mike has spent his career solving problems using technology with a... Read More →
avatar for Todd Van Hoosear- Principal, Fresh Ground

Todd Van Hoosear- Principal, Fresh Ground

Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research.  
avatar for Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken leads MC2’s Boston office and develops new business opportunities company-wide that positions MC2 as a strategic partner in the face-to-face arena.
avatar for Philip DesAutels- Social Technologist, IoT Works

Philip DesAutels- Social Technologist, IoT Works

With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the transformative power of technology.



Thursday October 25, 2012 1:00pm - 5:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

Driving Social Business Results At Scale

From social media, to social business, by design: Top lessons from the trenches. This session will explore the high-impact new methods today's marketers are using to move well beyond campaigns and lead their organizations to success using social strategy and tactics.


Speakers
avatar for Dion Hinchcliffe -  Chief Strategy Officer, Dachis Group

Dion Hinchcliffe - Chief Strategy Officer, Dachis Group

Dion Hinchcliffe is a well-known business thinker who works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Currently EVP of Strategy for SaaS services firm Dachis Group, Dion is also a widely followed columnist for ZDNet and InformationWeek. A practicing technologist and strategist, Dion still works in the... Read More →


Thursday October 25, 2012 2:00pm - 3:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

An Open Source Approach to Agile Marketing

The pace of marketing is accelerating. Digital marketers demand agile technology solutions that accelerate their ability to connect with prospects and customers.  

 

Open Source technologies such as Drupal are giving digital marketers new freedom and flexibility to exceed their goals for building brand affinity, generating new demand, and expanding their digital footprint dynamically across web, social, and mobile channels.

In this presentation, we'll discuss how using an open source Drupal–optimized platform to build amazing digital experiences that drive customers to take action whether it's on a microsite, within a social community, or in the virtual checkout aisle. 

Accelerate marketing innovation from idea to experience at web speed across any channel or device and create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.

 


Speakers
avatar for John Carione- Senior Director, Solutions Marketing, Acquia

John Carione- Senior Director, Solutions Marketing, Acquia

John Carione is the Senior Director for Solutions Marketing at Acquia | focused on helping customers create amazing digital experiences delivered | on the Drupal Open Source platform. John is responsible for understanding | and crafting customer requirements for delivering unified web experiences | that span content, community, and commerce along the customer journey. | Prior to Acquia, John held variety of | Marketing and Corporate Development... Read More →

Sponsors

Thursday October 25, 2012 2:00pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:00pm

Will Bigger Data Mean Bigger Problems or Opportunities?

Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?


Speakers
avatar for Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into the BzzAgent team. Prior to joining BzzAgent, Paul served as CIO of dunnhumby and helped establish its US operations. He worked at LexisNexis as a Senior... Read More →
avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery of marketing products and services across the $16B company’s media investment, consumer insights, and relationship marketing business units... Read More →
avatar for Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon covers the Advertising and Marketing Services industries for BMO Capital Markets, including ad agency holding companies, direct/data marketers, and internet marketing and advertising technology. His flagship research series “The Race for the Digital Marketing Hub” is in its fourth year. In his first two years of qualifying, Dan ranked #4 and #3 respectively in the Wall Street Journal’s “Best on the... Read More →
avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock is responsible for expanding dunnhumby’s media capabilities through strategic partnerships that enhance their ability to personalize the customer's... Read More →
avatar for Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where he engaged retailers and CPG marketers enabling sales and profit growth by developing innovative technology-based analytic solutions. At Nielsen, Rob was the... Read More →


Thursday October 25, 2012 2:00pm - 4:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:30pm

Are We Investing in Campaigns or Products?

There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value?     This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value. 


Speakers
avatar for Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve is a platform-independent interactive CD/AD/UX/UI professional who prides himself on being able to come up with "the big idea" as well as make those ideas a reality. He has spent over a decade working at established interactive and advertising agencies, conceptualizing and executing interactive and marketing initiatives of all sizes and scopes. His business cards have held the titles of interactive designer, art director... Read More →
avatar for Patrick Tomasiewicz- Marketing, New Balance

Patrick Tomasiewicz- Marketing, New Balance

| Patrick channels product marketing stories into the digital commerce world for New Balance. Patrick enjoys connecting digital and physical mediums to create social consumer experiences. In his spare time he's an accomplished fitness jogger, internet addict, mac 'n cheese connoisseur, and caffeine junkie.
avatar for Mike Scopino - UX Design, Almighty

Mike Scopino - UX Design, Almighty

Mike Scopino leads UX design at Almighty. He is obsessed with functionality, both online and off, and acts as a constant advocate for the end-user. With professional experience in visual design and development, Mike creates online strategy with a holistic understanding of the problem at hand.
avatar for Jeff Wilder - Technology Director, Almighty

Jeff Wilder - Technology Director, Almighty

The very definition of a creative technologist, Jeff Wilder maintains both a vision for the long-term goals of clients while at the same time managing all of the development that goes into achieving them. Formerly the Senior Technical Architect at PUMA, Mr. Wilder has extensive experience overseeing the development of highly-creative, multilingual websites, communities, and e-commerce platforms.
avatar for Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer is the Digital Communications and Community Manager at PerkStreet Financial, where she helps people connect over a shared desire to live a better life by making smart choices with their money. In addition to managing PerkStreet’s brand voice in social media channels, she is a contributor to the DailyPerk blog and content creator for the DailyPerk email. She also writes and tweets about her passions: food, social media... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Social Without Borders: Succeeding in a Global Social Media Landscape

Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.


Speakers
avatar for Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

An early adopter and advocate of social networking services, Kevin has been recognized as a social media thought leader since 2004. After leveraging social media to build a large audience of his own, Kevin was quickly sought by companies to help them cultivate and utilize social media as an integral part of their digital marketing efforts. Understanding the power and potential of this new medium, Kevin attended the University... Read More →
avatar for Matt Peters- Creative Director, Pandemic Labs

Matt Peters- Creative Director, Pandemic Labs

Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation's leading social media marketing and analytics agency. Since the agency's inception, Matt has been one of the primary creative and strategic forces behind campaigns with clients like Puma, Canon, DirecTV, Au Bon Pain, and The Ritz-Carlton. Over the past five years, Matt has ensured that Pandemic Labs continues to deliver innovative, best-in-class social media... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Audiences Everywhere: The Evolution Of The Social Web

Alphabird CEO Chase Norlin delves into the social Web to illustrate where content and advertising are today, what they'll become tomorrow -- and how you are leading the evolutionary charge. From online videos going viral to brands and marketers tapping into the world of sharing, commenting, liking and truly engaging with who matters most: you.


Speakers
avatar for Chase Norlin- CEO, Alphabird

Chase Norlin- CEO, Alphabird

Chase Norlin is the CEO of AlphaBird, Prior to AlphaBird, he was the founder and CEO of Pixsy, a pioneer in video search. He served as a senior executive at ValueClick where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions. Norlin developed Sony's first online photo sharing venture and founded the web's first online video sharing company, ShareYourWorld.He serves on the advisory... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm

The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts

Customers of the future will demand personalized experiences.  But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary.  In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources.  After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.  Come join us and begin defining your own experience!

The hashtag for this session is: #AOCustoms.


Speakers
avatar for Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley acts as Director of Information Architecture and oversees IA for clients such as Standard & Poor’s, Fidelity, Navistar, Spotfire and Sanford Health Network. Brendon leads a team which identifies and defines project requirements, information hierarchy and site structure for a myriad of project ranging from web to mobile to extranets. Through a unique set of deliverables that include an interactive sitemap, clickable... Read More →
avatar for Jason Fields - Vice President, Agency Oasis

Jason Fields - Vice President, Agency Oasis

Jason has been with Oasis since 2009 and with nearly fifteen years of interactive service Jason offers an analytic and personalized vision of the industry to Agency Oasis. With components of design, development and experience architecture in his past he offers an expansive range of to all of Agency Oasis's clients by leveraging best practices from many verticals against business needs. | | In support of his industry work Jason holds a Faculty... Read More →
avatar for Mat Thomas - Creative Director, Agency Oasis

Mat Thomas - Creative Director, Agency Oasis

Mat Thomas serves as Creative Director for Oasis, where he touches nearly every aspect of the agency's development projects to ensure the highest level of design consideration, brand cohesion, and experiential innovation. Mat directly leads a team of graphic artists and user experience professionals to conceptualize and design the digital brand experiences that Oasis produces. His approach to design development is highly collaborative, often... Read More →
avatar for Nick Laidlaw - CTO, Agency Oasis

Nick Laidlaw - CTO, Agency Oasis

As a co-founder and principal of Oasis, Nick provides extensive technology management and over 12 years of development experience. Nick has first hand experience architecting and developing world-class web applications using a variety of technologies. Nick’s roots are in web development with particular expertise with .Net, Cold Fusion, ASP, JSP, MS SQL and Oracle. Nick believes in a strong bond between creative and technology and holds it... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

4:00pm

Who Needs School Anyway?

Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.


Speakers
avatar for Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy is the headmaster of Cushing Academy, a boarding and day college preparatory school in Ashburnham, Mass. | | Dr. Tracy is a leader in the independent school world whose educational vision has been highlighted in national and international media, ranging from The New York Times, to Toronto's Globe and Mail and Korea's Chosun; from National Public Radio's “All Things Considered” to ABC World News and the Danish... Read More →
avatar for Moira Kelly- President & Executive Director, Explo

Moira Kelly- President & Executive Director, Explo

Moira Kelly is the president and executive director of Explo, an international leader is summer enrichment. More than 55,000 students from 60 countries and across the US have attended Explo's programs on the campuses of Yale University, Wellesley College, and St. Mark's School. In addition to leading Explo, Moira works with the Commission on Presidential Debates as an associate producer. This campaign season she spearheaded Join the Debates, an... Read More →
avatar for Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Takanao Wadhwa is the Head of Mobile at the Wikimedia Foundation, where he leads the world’s fifth most visited website – Wikipedia – in its largest growth area. Kul focuses on using technology to empower people globally. He is a thought leader on technology, community and society, and has been a frequent speaker at universities, start-ups and Fortune 500 companies. Also an entrepreneur, Kul has founded and advised... Read More →
avatar for Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael’s work has garnered numerous national and international design awards including Communication Arts, AIGA, Print Magazine, How Magazine, ID Magazine, the Council for the Advancement and Support of Education and the University and College Designers Association. | | Michael serves on the counsel of advisors for the Design Management Institute and on the board of advisors for AIGA Boston. He is the recipient of the AIGA Boston... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm

FutureM Boston Angel Investor Shark Tank: $100,000 to be Awarded to Startups Live on Stage

You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style.  BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country.  Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity:  a chance at piece of $100,000 in investment capital.  See who’s got the guts and the brains to get funding live on the FutureM stage.

The finalists have been announced! See these 6 innovative companies face the sharks live on stage for a piece of over $100,000 in investment capital.

  • Arcbazar
  • CoachUp.com
  • Intrepid (Timbre)
  • Jebbit
  • NBD Nano
  • Sidewalk

Speakers
avatar for Katie Rae- Managing Director, TechStars Boston

Katie Rae- Managing Director, TechStars Boston

Katie Rae is the Managing Director of TechStars in Boston, and is also a founder of Project 11, a firm that invests in and assists early-stage startups.   Katie specializes in rapid product development and customer growth strategies for Internet businesses that scale. She has spent her career building significant Internet businesses in the community, self-publishing and search spaces.  Most recently she was the Head... Read More →
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

| Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Mike Troiano- Chief Marketing Officer, Actifio

Mike Troiano- Chief Marketing Officer, Actifio

As Chief Marketing Officer, Mike Troiano brings 25 years of experience building brands and businesses across a wide spectrum of household names, publicly-traded companies, and venture-funded startups. He was most recently a Principal of Holland-Mark, a leading independent Boston-based advertising and strategic marketing firm. An early executive at mobile marketing pioneer m-Qube, Troiano was GM of that company’s Interactive division when... Read More →
avatar for Karl Büttner - Chief Mentorship Officer, MassChallenge

Karl Büttner - Chief Mentorship Officer, MassChallenge

With over 20 years of both bootstrapping and VC-backed company experience, Karl is passionate about supporting entrepreneurs. Karl co-founded 170 Systems, an enterprise software company in 1990, and saw it through two decades of growth and profitability, culminating in a successful acquisition. Karl led the company as CEO as it bootstrapped to become a profitable, worldwide market leader with a Fortune 1000 customer base using the company’s... Read More →
avatar for Fred Destin- Partner, Atlas Ventures

Fred Destin- Partner, Atlas Ventures

Fred Destin has been a Partner at Atlas Venture since 2004 where he focuses on technology-enabled services and consumer facing innovation. He helps build companies. For Atlas, he has led a number of investments including DailyMotion (the European leader in video sharing), Seatwave (a large live events ticket marketplace), Zoopla (a disruptive online real estate play) and KDS (a SaaS travel company). Fred recently moved to the US and led his... Read More →


Thursday October 25, 2012 4:00pm - 6:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

DataXu’s Data Brew: The Data-driven Power Shift

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.

Join us for DataXu’s Data Brew, a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.

Don’t miss the power shift, or this event.


Speakers
avatar for Mike Baker- CEO and Co-Founder, DataXu

Mike Baker- CEO and Co-Founder, DataXu

Mike is CEO of DataXu, a leader in digital marketing management solutions. Before DataXu, he was VP at Nokia, where he created and ran Nokia Interactive. He came to Nokia through its acquisition of Enpocket, where he was the founding investor and CEO. He was also EVP at CMGI and Engage Technologies. | | Before that, Mike was a partner in a venture capital firm and a telecom & media lawyer in Washington. An angel investor in over 20... Read More →
avatar for Chuck Hollis- VP, Global Marketing CTO, EMC

Chuck Hollis- VP, Global Marketing CTO, EMC

A 17-year EMC veteran, Chuck is a long-time member of EMC’s management team, working on strategic aspects of marketing, business development and technology. He is a popular industry blogger (http://chucksblog.emc.com) and writes frequently about advanced IT leadership topics. Chuck is particularly interested in how IT groups are re-organizing and re-structuring to meet new expectations and new missions. | | Today, he is very focused... Read More →
avatar for Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport is the President’s Distinguished Professor in Management and Information Technology at Babson College and a Visiting Professor at Harvard Business School (2012-2013). | | He is also the research director and co-founder of the International Institute for Analytics. | | An author or coauthor of 14 books and more than 100 articles, he helps organization to revitilze their management practices in areas such as analytics... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

Self – Marketing in the Digital Age

Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.


Speakers
avatar for Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers is the founder and CEO of BoardProspects, an online professional community dedicated to building better boards for private, public and non-profit organizations, launching in Summer 2012. Prior to founding BoardProspects, Rogers was partner at a law firm in Boston, advising non-profit and for-profit entities on corporate governance and boardroom matters. He was an adjunct faculty member at the New England School of Law, is... Read More →
avatar for Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron is the CEO and co-founder of BrandYourself.com. Patrick is recognized as a leading expert in online reputation management and Search Engine Optimization. Most recently, he was recognized by the White House as one of theEmpact 100 Top CEO's under 30 and named Young Entrepreneur of the year by the SBA. His ideas on Online Reputation and business have been quoted in Fox News, the Huffington Post, FastCompany, Mashable... Read More →
avatar for Patrick Reynolds- EVP, Marketing, Triton Digital

Patrick Reynolds- EVP, Marketing, Triton Digital

In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media, and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns, and everything in between. In addition to advertising, Reynolds has been a marketing generalist with CMO stints at Tweeter Home Entertainment Group, Ando... Read More →
avatar for Melissa Ablett- General Manager, BostInno

Melissa Ablett- General Manager, BostInno

Melissa Ablett is the General Manager of BostInno, an online local news and community publishing platform operated by Streetwise Media, where she coordinates day-to-day work and strategy, oversees sales and marketing, and works with the editorial and product teams. Prior to BostInno, Melissa worked for the Massachusetts Technology Collaborative's John Adams Innovation Institute. In her role as a Project Lead, she worked on state initiatives... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

BzzAgent’s Shark Filet Show Party

After Shark Tank Live!, head over to Firebrand Saints in Kendall Sq for the tastiest party of FutureM week.  Reserve your place and get there early, this will be a blow out.



Thursday October 25, 2012 6:00pm - 8:00pm
Firebrand Saints 1 Broadway, Cambridge MA
 
Friday, October 26
 

9:00am

The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned

Advertising, or "paid" media, has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels. Both "owned" (content) and "earned" (social and consumer-generated) media are now vital to campaigns, helping to amplify and spread brand messages through the myriad, complex paths consumers follow across devices, screens, and media.


In this session, Rebecca Lieb will present the Altimeter Group's new research on converged media, demonstrating why and how marketers are challenged to intercept these elusive customers and cut through the media clutter, regardless of channel or medium. She will explain how and why businesses must change the way marketing departments are organized, build new models to drive collaboration across client brand teams, agency partners and other service providers, shift budgets, and realign metrics and KPIs to effectively measure and assess their creative and media initiatives.


Convergence is already very real in digital channels. This shift is also beginning to occur in offline media. The brands and agencies that understand convergence and the new skills it demands will be better prepared to face future challenges.


Speakers
avatar for Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. | | Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. | | Earlier, Rebecca held executive marketing and... Read More →

Sponsors

Friday October 26, 2012 9:00am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

1:00pm

The College Faceoff: Social Media for Social Good

The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition. 

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.


Speakers
avatar for Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane, a first generation Dominican American, is a passionate Internet Marketing Consultant with 20 years of computer technology experience, eight years of online marketing experience, and 10 years experience in business development. Joselin is co-founder BostonTweetUp.com, an event planning & promotional service that provides people with a central resource to learn about networking events and Tweetups (gatherings of people who... Read More →
avatar for Michael Bourne - SVP / Account Director, Mullen

Michael Bourne - SVP / Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital SLR camera, PEN compact camera, hydrogen-powered Hummer and Chevy Volt EV, to anti-sniper sensors, podcast transcribers, and digital music players. | | While... Read More →
avatar for Mike Bentley - Boston Globe

Mike Bentley - Boston Globe

Mike heads up the Digital Sales team at the Boston Globe and Boston.com.  Prior to this role, he ran the advertising product team and was the key player from the business side for a variety of initiatives, including Your Town and BostonGlobe.com.  Mike is now responsible for monetizing all digital properties, whether it is coming up with custom solutions for customers or partnering with vendors.  His recent passions are RadioBDC... Read More →
avatar for Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning serves as the General Manager for The Berklee Music Network, Berklee’s exclusive social network and career development platform for Berklee–trained and affiliated musicians and music industry professionals. Prior to her role at the Network, Stefanie was Chief Marketing Officer for Berkleemusic.com, leading marketing, business development and product development for Berklee’s award-winning continuing education... Read More →

Sponsors

Friday October 26, 2012 1:00pm - 5:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA