Opening night is the kickoff event to the biggest marketing festival in Boston. A celebration of our awesome community, a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a party!? Fantastic music, food and drinks will get us rolling. We’ll have various digital adventures for you to partake in and there will even be some learning!
Our featured speaker is Shira Lazar, host and executive producer of Emmy-nominated ‘What’s Trending with Shira Lazar’. Shira’s show, a daily happening on YouTube, is a live interactive show and 24/7 news hub, showcasing the biggest events, viral videos, celebrity interviews and pop culture memes. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others.
At Opening Night, Shira, along with her partner in crime, Damon Berger, CEO of What’s Trending, will discuss internet culture and digital trends. Using their favorite Top 5 lists from the show, they will reveal the secrets to modern marketing via the best online video examples of entertainment, branding, and content marketing. With consumers becoming their own media companies and the ability to build (or bust) brands through social, new modes of content creation are driving innovative approaches to marketing. Shira and Damon will provide an eye-opening look at what’s next.
Join us for the biggest celebration of marketing innovation during FutureM week – Opening Night is sure to rock you.
*You must be 21 to attend this event.
From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done?Brand marketing didn't change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” -- people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short-- to create customers.
There aren't any experts anymore. The explosion of new media over the past five years has completely overturned the apple cart. Instead of answers, we have questions: Is social over-hyped or critically important? Is television still king or is it dying? Is mobile the next wave or will people be turned off by ads on their phones? And on and on and on..
Clark Kokich has been dealing with these questions for over a decade, first as president of Avenue A, then as CEO and now chairman of Razorfish. He’s worked with clients like Apple, Best Buy, Levi's, and Microsoft as they deal with these tricky issues. Along the way he developed innovative observations and principles which point the way to the future.
In his riveting speeches, Clark demonstrates how imperative it is to implement marketing strategies that truly matter to customers, and to stop relying solely on one-way advertising and promotion. It is not a new idea, but the fact is, despite widespread agreement that “doing” is now more important than just “saying”, it is still very difficult to find examples of major brands which have successfully made the shift.
In order to succeed in this new environment, Clark shows audiences how the entire industry--clients, agencies, and media-- must undergo a bottom-up change in approach. New organizations. New people. New processes. New financial models. New culture. Anything less than radical change leads to certain failure.
Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape.
This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.
This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community. This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc. With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective, is one-on-one marketing still the future? What’s the difference between a mobile strategy and a mobile presence? How can retailers really achieve multi-channel, fully integrated marketing?
No-one doubts the importance of social, but few companies know how to integrate it into their strategy for real monetary benefits. In the future, all companies will solve this problem by learning how to bake social directly into their product experiences, from the beginning. In this session, Harvard Business School professor Misiek Piskorski will draw from his extensive research on over 60 companies in a wide variety of industries to identify the keys to making it work. Ranging from Zynga through Nike all the way to American Express, he’ll show how building social strategies based on connecting people to other people leads to profitable success.
Learn how The First Marblehead Corporation applies big data and artificial intelligence to programmatic buying to successfully increase the availability of higher education student loans and the acquisition of qualified applicants.
Renowned video advertising expert Brian Shin, founder and CEO of Visible Measures, will explore the evolution and future of video marketing, taking the audience from TV advertising, to the first video ads online, to choice-based advertising and the video landscape for the next few years. Brian will use data-driven, real-world case studies to help marketers and agencies understand where video advertising is going and how they can take advantage of it. During this session, video marketers will learn actionable steps they can take to maximize their impact in a choice-driven world.
Nimble. Intelligent. Personalized. Innovative. These words describe the store of the future. As retail operations catch-up to the pace at which consumer behaviors have evolved, stores will transform from a physical experience driven by disconnected data silos to more of a virtual experience powered by relevant and real-time data, all while retaining the inherently social nature of shopping created by human interaction. This session will show what the store of the future will look like from both from a sales associate and shopper¹s point of view‹and what marketer¹s need to do to get ready.
Come and watch as three startups take their shot at the big-time: a chance to win an assignment from Dunkin’ Donuts, one of the most beloved brands in the world. The stakes are high and the pressure is on: three pitches (from blippar, Dailybreak, and myIMPAX), one assignment, with the winner announced on the spot at the end of the session.
Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?
This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:
12:00 pm – 12:30 pm Registration and Lunch
12:30 pm – 12:45 pm Opening Remarks
12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.
1:30 pm – 2:00 pm Keynote – Walt Doyle
2:00 pm – 2:15 pm Break and Networking
2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
3:00 pm – 3:15 pm Break and Networking
3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
4:00 pm – 4:15 pm Closing remarks
In a lively and insightful conversation, Rachel Weiss, VP of Digital Strategy and Innovation for L’Oreal and Rudina Seseri, Partner at Fairhaven Capital will discuss the state of digital innovation at big brands, the role of social media and the challenges and successes of navigating large corporations as a startup. Rachel will share her perspective on digital trends and the big initiatives at L’Oreal that are helping to drive their success. Rudina will lend a unique view of the new consumer landscape as a digital media Venture Capitalist to help illuminate what’s happening on the forefront of technology.
In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.
We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.
Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.
More than 2 decades into the Internet Age consumers have seized control of their path-to-purchase. They rely less on distracting advertising and are now empowered by digital tools to make smart buying decisions on everything from televisions to toilet paper. This session features real examples and insights that indicates how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it. The cases also bring into focus a future where effective advertising facilitates consumer behaviors rather than tries to interrupt them.
From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?
This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:
12:00 pm – 12:30 pm Registration and Lunch
12:30 pm – 12:45 pm Opening Remarks
12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.
1:30 pm – 2:00 pm Keynote – Walt Doyle
2:00 pm – 2:15 pm Break and Networking
2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
3:00 pm – 3:15 pm Break and Networking
3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
4:00 pm – 4:15 pm Closing remarks
Boston.com Innovation Economy blogger Scott Kirsner (@ScottKirsner) brings in a local entrepreneur to pitch a new product to an investor.This "show" which will be live streamed on Boston.com will allow viewers and guests to submit their own questions to Kirsner.
Witness a real-time pitch and response - and take your chance to grill a start-up.
As the volume of everything (choice, data, features, interactions) grows we predict a backlash and a push for less. Simplification will become the new normal in marketing and business. Future Simple is part presentation, part discussion to examine how the future may unfold with simplification at its core. We'll predict boldly and with no substantiation which industries will seek to simplify and why. We'll examine how to approach the task of simplification without removing value from the proposition. And we'll all walk away with three simple ideas to make the future simpler.
There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.
Student Panel
There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.
For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.
An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.
This session will tackle questions such as:
* How do companies use behavioral advertising and social marketing?
* What are the current technologies being used?
* What is the current state of internet privacy law?
* Where is the law headed?
* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?
* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?
Where is mobile’s credit along digital conversion path? Measuring mobile's contribution to online conversion has been difficult or even impossible... until now. Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path.
As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.
This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:
12:00 pm – 12:30 pm Registration and Lunch
12:30 pm – 12:45 pm Opening Remarks
12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.
1:30 pm – 2:00 pm Keynote – Walt Doyle
2:00 pm – 2:15 pm Break and Networking
2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
3:00 pm – 3:15 pm Break and Networking
3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
4:00 pm – 4:15 pm Closing remarks
With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?
This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:
12:00 pm – 12:30 pm Registration and Lunch
12:30 pm – 12:45 pm Opening Remarks
12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.
1:30 pm – 2:00 pm Keynote – Walt Doyle
2:00 pm – 2:15 pm Break and Networking
2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
3:00 pm – 3:15 pm Break and Networking
3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
4:00 pm – 4:15 pm Closing remarks
Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner!
In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations.
Just one city on earth can boast as many world class marketing authors, speakers, entrepreneurs, agencies, university programs and marketing innovations as we have here in the Hub. We have a critical mass of agencies, software companies and major international marketing events. Inbound marketing, vlogging and PodCamp were born here. Numerous out-of-town stars of the marketing world got their start here.
So why doesn't the rest of the world know we're the Hub of Marketing? How do we claim and capitalize on this massive economic and branding opportunity?
Location-based services like Foursquare, Facebook Places, Yelp - and now, mobile payments platforms - have evolved significantly over the course of the past two years. What has happened in this space, why has it occurred, and what can we anticipate moving forward? Learn why the idea of "location" will be the key buzzword in marketing for the next decade - but not necessarily for the reasons you might expect.
During this provocative presentation, Shiv Singh will discuss why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that is going increasingly digital. The role of real-time marketing, the changing of business models, the separation of brands from products and how driving advocacy, purchase intent and selling is changing. He'll also discuss how Facebook can turn into a $100 stock very quickly.
For an established brand, working with a tech start-up means access to creative ideas and energy. For the start-up, getting that first big brand to say “yes” can make your company. But there are risks and challenges on both sides. In this session, 5 innovative marketing start-ups will present case studies, showcasing successful partnerships with big brands. Each case study will show real results, while providing top tips and advice for current brands and start-ups looking to work together. At the end, the audience will have time to ask the presenting experts their pressing questions.
Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets? Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more!
FutureM is introducing its first live game show this year: FutureM Feud! Modeled after Family Feud, a team of millennial marketers and a team of seasoned industry professionals will go head to head in unveiling surprising trends paving the way for the future of marketing. The questions are designed for FutureM attendees to discover what Millenials see for the future of mobile, social, digital, and branding versus experienced marketers. The final question will be tweeted for audience members and #FutureM followers to determine the answer. Join us at FutureM Feud to be surprised by what these contestants (and the audience!) predict for the future of marketing.
Created by FutureM's Student Thought Leaders - a group of undergraduate students engaging their on-campus communities in FutureM.
Have a few drinks and a great time! Join attendees of FutureM and HubSpot for a cocktail party at the Back Bay Social Club on Boylston.
As the presidential election approaches, what can marketers learn from Barack Obama and Mitt Romney¹s digital campaigns? Moderated by Dorie Clark, a former political journalist and spokeswoman for Howard Dean¹s groundbreaking presidential campaign, this session will explore current best practices, the difference between digital marketing in the political and business realms, and emerging trends we can expect to see in 2013 and beyond.
Today’s marketing strategy must focus on engaging audiences both new and existing. With engagement comes viral Word-of-Mouth and customer endorsements – the anchors of Engagement Marketing. It is crucial to understand “why” and “how” engagement should be a strategic element of your marketing approach. With new technologies, tools and platforms emerging every day, marketers need to attack these opportunities with clear objectives and measurement. From mobile to social to loyalty programs, this session will examine the Engagement Marketing concepts, strategies and technologies that allow brands both small and large to engage and interact with customers to drive business results.
The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Gary singer will provide a new overview into insights on consumer decisions making. He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers.
The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent. This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.
Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.
Sean Corcoran, SVP, Digital Media & Social Influence at Mullen (and formerly a senior digital media and marketing analyst at Forrester) leads a group of "misfit toys" (A.K.A. Creative Technologists) in a discussion about why they chose the agency world to ply their skills and what unique talents will be needed to build the agency of the future. The group will show breakthrough creative and tech work they've done for JetBlue, Google and numerous other progressive, thought-leader brands and enlighten the audience about pathways to stimulating and rewarding opportunities in the agency realm.
Mobile has changed the way people communicate, consume content, and shop. In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results. But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.
jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry. This mission is simple, bring humanity back to a business that forgot it long ago. jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work . Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission.
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.
We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others. In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?
Understanding the behavioral science foundation behind customer “brand love” provides marketers with key levers that can be pulled during launch – and connecting brands to the core components of the self at a subconscious level (human brand connections) is a critical step before building social media buzz. Brands can now create owned, virtual communities enabling them to gather insights from category enthusiasts or activate and involve their most vocal champions. This panel explores the ways brands like Pepsi, New Balance and Frito Lay brands are engaging customers throughout the stage gate process using innovative new methods, and discusses future applications.
Social media has quickly become one of the preferred marketing channels. When done right, social media can foster meaningful relationships between brands and consumers. However, since social network advertising is relatively new, many marketers still have many questions, such as: which metrics matter, what ad formats are working or are not working, how to evaluate these campaigns and how to efficiently and effectively optimize. Our presentation will address these questions, in addition to reviewing our findings from our joint white paper with Kenshoo. We will also unveil our newly defined metric that all marketers should be using to measure success
Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape.
Building a loyal following around your business is important, but how do you find the right audience and turn consumer curiosity into actual currency? John Mulliken, co-founder and general manager of Joss & Main, discusses how his company went from 0 members to over 1 million décor devotees in less than 18 months, and is on track to pull in more than $100 million by year’s end. John will share new & unconventional methods to obtaining members, and building the future of engagement marketing in a rapidly changing, rapidly growing landscape of novel e-commerce formats.
Open Source software has taken hold in the enterprise and Red Hat and Acquia are driving the revolution – a revolution that raises a variety of new challenges for software marketing professionals including:
Join Ontios, Red Hat and Acquia for a spirited discussion into how the worlds leading open source firms are rethinking enterprise software marketing, supporting their ecosystems and propelling tremendous growth through both traditional and social media, channels outreach and other innovative approaches.
“The basic idea is that ads should be content...” -Mark Zuckerberg.
As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.
The social business era is here. Facebook has almost one billion active users. 72 hours of video are uploaded to YouTube every minute. Major brands report positive return on investment from their initiatives. But like other big management ideas, "social business" has suffered from reductivist thinking and application. Consequently, brands are already looking forward to what’s next…and today that means exploring what’s beyond social business.
Learn how the modern consumer interacts with video across multiple screens: Tablet, Mobile, Desktop and TV.
We will tackle the following questions: How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium? How can marketers maximize the return of video advertising investments across multiple screens? What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it? Who are the winner's and loser's in the coming decade given these trends?
Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts.
Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.
Increasingly, the success of a company or organization relies on its ability to be creative, innovative and produce breakthrough ideas. No longer the domain of a select few, creativity and its cultivation, will be a required skill for employees across all aspects of an organization. The future of creativity within companies and organizations requires both a set structure and rule breaking. This presentation discusses how these juxtaposed concepts work in harmony, how they can benefit from technology, and how to integrate them in order to develop a workplace driven by breakthrough ideas.
Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. We’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.
Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone.
Today, more than ever, marketing professionals are in the business of building relationships. The strongest relationships are built upon shared beliefs - and storytelling is the ultimate way to share them. In this fun and interactive session with Small Army leaders Jeff Freedman and Steve Kolander, you will learn how leading organizations share their core beliefs through compelling stories that cause audiences to listen, engage and act.
Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.
The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.
With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.
Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.
Is small the new big? Are niches the new centers of power? Have we gone from Warhol's famous for 15 minutes to Clay Shirky's famous to 15 people to famous to 50,000 people'? This presentation examines these questions with specific reference to the micro-stars of YouTube, blogs, and Twitter, whose fame has been facilitated by open and ubiquitous digital media platforms. As we now live in a world where celebrity is not something only consumed by us, but also manufactured by us, the presentation explores how, why, and to what extent, we the people contribute to its construction.
Mobile First is more than just a UX design buzzword, it's an entirely new way of approaching a brand's web strategy. Instead of starting with a desktop site and cutting away at the content until it fits on a mobile screen, we will teach workshop participants how to begin at square one with an amazing mobile experience and then expand to tablet and finally desktop.In an increasingly mobile world, if a brand isn't thinking Mobile First, it's going to get left behind.
Facebook is the future of engagement marketing, and it’s about more than sweepstakes and coupons. Facebook fans demand a voice to influence the future of the things they love - letting them become a piece of their favorite brands’ history. Napkin Labs will demonstrate how open collaboration and storytelling with Facebook fans helped influence products from local Boston breweries. New products will range from the beer we drink (hooray!) to the way it's packaged, marketed and made! This ain’t no cocktail hour, this is a beer tasting party with some of the coolest new breweries emerging from Boston’s nano-brewery movement!
New to FutureM this year, Find Your Future is a night of networking for industry professionals and Boston's most promising prospects in the fields of marketing and technology. FutureM searched for students who demonstrate superiority and passion in the areas of:
We invite you to network with the best and brightest to make friends, connections, and to find your future.
Created by FutureM's Student Thought Leaders - a group of undergraduate students engaging their on-campus communities in FutureM.
*You must be 21 to attend this event after 8pm.
Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.
With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session, Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers. Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist. Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.
It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX:
As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Content Curation- How to Engage Prospects in 2020:
There is currently an overwhelming and growing amount of content online, and it is only going to continue to expand over the next twenty years. In the next 20 years, how will marketers help people navigate the increasingly chaotic and disorganized content that exists on the web? With that, comes a unique set of challenges and opportunities for marketers. This presentation will discuss these challenges and provide insight into how marketers can capitalize on these opportunities.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about How Lady Gaga is Defining the Future of Marketing:
Lady Gaga is setting the stage for what works, and what's next for our industry. Whether or not you like her music, you have to respect her marketing mojo. The team behind the Gaga brand demonstrates the evolving needs of agencies and in-house marketing teams. Her strategic social media leaks, PR, partnerships, and momentum are strategized with as much creativity as her red carpet looks. The authenticity at the core of Gaga's brand identity and commercial success has resulted in an army of passionate brand advocates and incredible buzz. This presentation will explore one millennial marketer's view of Gaga as a marketing mogul.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Immune to Social Media:
How will the ad agency world operate when the multi-tasking, technology-dependent and trophy-hungry millennials are at the helm? Are the tendencies and habits of Gen-Y going to be helpful to the industry? Or harmful? This presentation will highlight some of the most important parts of the marketing industry and discuss how they will change fifteen years from now: daily meetings, talent management, client satisfaction, and the world of new business. Industry leaders will learn how to capitalize on millennials' strengths, as well as recognize their weaknesses, as they not only start running businesses but become a core consumer demographic with more disposable income.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Marketing Makeover for Unsexy Industries:
This presentation looks at what's going on in marketing among unsexy industries. Consumer goods, online services and mobile apps are driving new ideas in marketing and have the media coverage and talent magnetism to show for it. But what about biotech or hospitals or retirement homes or even social services? There are opportunities for creative marketing when your audience isn’t demanding or expecting anything new or different. These unsexy industries are vital and present a great opportunity for daredevil marketers to take risks and change their industries.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Neuromarketing: Fact and Fiction:
As one of the hottest trends in the marketing industry, neuromarketing is a buzzword most have heard, but few truly understand. Until now, that is. Jake Stauch breaks down the science behind brain-imaging based market research, separating fact from fiction. Claims made by neuromarketers will be cross-examined in the context of actual neuroscientific evidence, and the conclusions may surprise you. Audience members will leave with a fuller understanding of neuromarketing and will be equipped with the knowledge necessary to make informed critical decisions regarding this kind of research.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about New Brands in a New Century:
Generation Y has a new relationship with brands. In contrast with other generations, Millenials feel ownership of brands they use, they are fluent in the stories they tell, and use and shape those stories for identification and communication. In an environment increasingly driven by digital natives, brands are evolving and breaking the rules of branding. For example, both Google and the Obama '08 campaign embraced changing logos, something most brand managers would never allow. The result is that both these brands were able to reach far deeper into consumers' and voters' lives, connecting with them in new ways. The success of these new, evolving, “21st century brands” has serious implications for the future of marketing and advertising.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Organic Influencers:
How can marketers harness the influential powers of people in offline micro-communities (ex: cities, universities, etc) and bring these communities together to one online macro-community for heightened brand experience? This talk will teach you how to interact with your current/potential customers right where they live and drive organic engagement to your desired digital property. As you start to blend these communities together, community managers and digital marketers can identify the most brand loyal and influential individuals who advocate the brand in their own personalized way, bringing authenticity to brands that's accepted by their peers.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about See the Future of Marketing Through Google Glass:
Google has placed itself at the epicenter of digital interaction by developing innovative augmented reality technology known as “Project Glass.” This technology plans to put the screen of a smart phone right in front of users eyes in the form of glasses. Early indications show that “Project Glass” will have the capacity to take pictures, video chat, connect to social media sites, and track your location through GPS technology. If Google can release this product with all of its promised features at a rate comparable to most smart phones, it may become the ultimate successor of all smart devices. This presentation will compare the utilization of this technology to some of the marketing developments that occurred during the rise of smart phones and project its use into the future.
New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about The Future of Social CRM:
Social CRM is not what you think it is. It's not just more customer service through social monitoring services. Nor is it jamming customers' social media profiles into your CRM. Social CRM is more than that. It is the Interest Graph brought to life within your CRM through ongoing updates on your actual customers' influence, brand preferences and buying intent. Today, access to that knowledge is possible. Tomorrow, application of that knowledge will be the secret to smarter, scalable 1-to-1 marketing.
As a pen manufacturer, how would you go about growing your share of the female market? If you thought pink, think again. In June 2011, Bic introduced a series of “For Her” ballpoint pens, which were different only in color and branding than the company’s standard fare. While the product received some poor initial feedback, Bic had no idea what was still to come. In August 2012, Bic's Amazon "For Her" product page reviews lit up. Over the course of just a few days, the product racked up a litany of hundreds of sardonic posts mocking the product and its manufacturer for so poorly understanding the female market, leading to a public perception meltdown.
Welcome to a world of new realities that flips the way young women experience brands on its head. Today, brands must do more than move the highly sought-after Gen Y female audience to buy their products. They must also understand an intensely vocal population of young women ready to take them to task for missing the mark. Brands are taking note, because in a country where women control 80 percent of spending, establishing brand resonance and loyalty must start early.
In this session, attendees will get an advanced view of marketing to young women today through the lens of Jack Morton Worldwide, then hear from a panel of experts who market to young women at Fidelity, Healthworks Fitness Centers, Tretorn, and Wayfair.
Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field.
As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today. We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.
There will be light snacks and refreshments toward the end of the session.
Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.
The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.
Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?
The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.
New research from social scientists and behavioral economists proves that people rely on automatic, reflexive behaviors -- hardwired shortcuts -- when making decisions, including decisions about what marketing messages to consume and what products to buy. Unaware of these shortcuts, people will attribute their actions to some other reason. (See recent best sellers like Predictably Irrational, Nudge, How We Decide, etc.) Find out how to uncover the hidden, emotional drivers of behavior that traditional market research cannot access. And, equally important, discover how to trigger or prompt these "automatic actions" to gain the behavior you seek from your target market.
Don't exhaust your entire marketing budget on an over-produced video that may not get any views. YouTube and and online video represent the onset of precision market sizing, hyper-targeting, and 10X response rates. YouTube revolutionized online video. Now it's poised to do the same with business by incorporating great programming, customized branding, and highly-targeted advertising. Are you and your organization ready to use YouTube to engage your prospects, partners, customers, and employees like never before? More importantly, are you willing to embrace a medium that will increase your marketing response by a magnitude? We'll demo hyper-targeting live.
Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.
Deeper, globally reaching market conversations that define and grow your marketplace are in demand yet need better attention from marketing teams. In the last five to seven years, we’ve been figuring out social media for “reach” and broad interaction. Today, however, thin relationships may not be connecting your marketing strategy to global executive decision-makers and influencers. We’ll look at executive engagement models and thought leadership marketing to create global and executive conversations.
Consumers thirst for real-time information and brand engagement to inform purchase decisions. And the savvy Social Business that satisfies that desire for instant gratification and provides the content customers need to make those decisions will reap the benefits. Despite this fact, many companies fail to recognize the power of their greatest and most scalable asset – their employees. Learn how IBM is educating and activating employees to serve as social media brand ambassadors, the resulting business impact, and how B2B/B2C organizations can develop programs to provide value to target audiences, increase the quality of customer touchpoints and build brand advocacy.
The Next Generation rich media panel will share in-depth case studies of recent rich media campaigns that generated high conversion rates and substantial ROI. Audience members gain insight into how to leverage the next generation of rich media and leave with tangible ideas for future campaigns. Benefits: • Learn about the next generation of rich media applications • Understand how to leverage targeting capabilities • Explore advanced performance monitoring and web metrics • Discuss B2B and B2C case studies • Learn how to how to boost campaigns with ad capabilities highlighting sight, sound, and motion
Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.
From social media, to social business, by design: Top lessons from the trenches. This session will explore the high-impact new methods today's marketers are using to move well beyond campaigns and lead their organizations to success using social strategy and tactics.
The pace of marketing is accelerating. Digital marketers demand agile technology solutions that accelerate their ability to connect with prospects and customers.
Open Source technologies such as Drupal are giving digital marketers new freedom and flexibility to exceed their goals for building brand affinity, generating new demand, and expanding their digital footprint dynamically across web, social, and mobile channels.
In this presentation, we'll discuss how using an open source Drupal–optimized platform to build amazing digital experiences that drive customers to take action whether it's on a microsite, within a social community, or in the virtual checkout aisle.
Accelerate marketing innovation from idea to experience at web speed across any channel or device and create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.
Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?
There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value? This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value.
Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.
Alphabird CEO Chase Norlin delves into the social Web to illustrate where content and advertising are today, what they'll become tomorrow -- and how you are leading the evolutionary charge. From online videos going viral to brands and marketers tapping into the world of sharing, commenting, liking and truly engaging with who matters most: you.
Customers of the future will demand personalized experiences. But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary. In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience. Come join us and begin defining your own experience!
The hashtag for this session is: #AOCustoms.
Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.
You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style. BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country. Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity: a chance at piece of $100,000 in investment capital. See who’s got the guts and the brains to get funding live on the FutureM stage.
The finalists have been announced! See these 6 innovative companies face the sharks live on stage for a piece of over $100,000 in investment capital.
There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.
Join us for DataXu’s Data Brew, a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.
Don’t miss the power shift, or this event.
Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.
After Shark Tank Live!, head over to Firebrand Saints in Kendall Sq for the tastiest party of FutureM week. Reserve your place and get there early, this will be a blow out.
Advertising, or "paid" media, has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels. Both "owned" (content) and "earned" (social and consumer-generated) media are now vital to campaigns, helping to amplify and spread brand messages through the myriad, complex paths consumers follow across devices, screens, and media.
In this session, Rebecca Lieb will present the Altimeter Group's new research on converged media, demonstrating why and how marketers are challenged to intercept these elusive customers and cut through the media clutter, regardless of channel or medium. She will explain how and why businesses must change the way marketing departments are organized, build new models to drive collaboration across client brand teams, agency partners and other service providers, shift budgets, and realign metrics and KPIs to effectively measure and assess their creative and media initiatives.
Convergence is already very real in digital channels. This shift is also beginning to occur in offline media. The brands and agencies that understand convergence and the new skills it demands will be better prepared to face future challenges.
The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition.
Created by FutureM's Student Thought Leaders - a group of undergraduate students engaging their on-campus communities in FutureM.
