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309 - Floor 3 [clear filter]
Tuesday, October 23
 

10:30am

The Store of the Future

Nimble. Intelligent. Personalized. Innovative. These words describe the store of the future.   As retail operations catch-up to the pace at which consumer behaviors have evolved, stores will transform from a physical experience driven by disconnected data silos to more of a virtual experience powered by relevant and real-time data, all while retaining the inherently social nature of shopping created by human interaction. This session will show what the store of the future will look like from both from a sales associate and shopper¹s point of view‹and what marketer¹s need to do to get ready.

 

 


Speakers
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s... Read More →
avatar for Dan Shust- Executive Director, RI: Lab

Dan Shust- Executive Director, RI: Lab

Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Making the Case for Marketing at Harvard Business School

In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.


Speakers
avatar for Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

As the first CMCO for Harvard Business School, Brian develops the strategy for positioning HBS as the global leader in management education. He is responsible for aligning all branding, marketing, and PR efforts across the publishing and teaching enterprise. Over 20 years he has... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

The Channel-less Consumer: Identifying Attribution within Digital

Where is mobile’s credit along digital conversion path?  Measuring mobile's contribution to online conversion has been difficult or even impossible... until now.    Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path. 


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

Horse or Cart? - Debating Technology's Role in Effective Marketing

Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner! 


Speakers
avatar for Walter Frick- Business Editor, BostInno

Walter Frick- Business Editor, BostInno

Walter Frick is the Business Editor at BostInno, covering technology and venture capital. He is a contributor to Technology Review and has previously written for The Atlantic, The Atlantic Cities and Nieman Journalism Lab, among other publications.
avatar for Benjamin Katz- Chief Technology Officer, Gazelle

Benjamin Katz- Chief Technology Officer, Gazelle

Ben is CTO at Gazelle, the nation's leading high-end consumer electronics trade-in site. Prior to joining Gazelle Ben held various roles in companies including: CIO of Rue La La; Vice President of Innovation at Allurent; and Director of Technology at ATG. His technical interest... Read More →
avatar for Matt Johnston- Chief Marketing Officer, uTest

Matt Johnston- Chief Marketing Officer, uTest

With more than a decade of experience at companies ranging from early-stage startups to publicly traded enterprises, Matt Johnston leads uTest's marketing efforts.As CMO, Matt leads uTest’s efforts in shaping its brand, building awareness, generating leads, forming partnerships... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

10:30am

The New Island of Misfit Toys: Attracting Talent to the Agency of the Future

Sean Corcoran, SVP, Digital Media & Social Influence at Mullen (and formerly a senior digital media and marketing analyst at Forrester) leads a group of "misfit toys" (A.K.A. Creative Technologists) in a discussion about why they chose the agency world to ply their skills and what unique talents will be needed to build the agency of the future. The group will show breakthrough creative and tech work they've done for JetBlue, Google and numerous other progressive, thought-leader brands and enlighten the audience about pathways to stimulating and rewarding opportunities in the agency realm.   


Speakers
avatar for Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr is a Creative Director with Crispin Porter + Bogusky, and a Lecturer at Boulder Digital Works at the University of Colorado. With over 15 years of professional experience designing and developing for the screen and beyond, Joe has a background in a wide variety of interactive... Read More →
avatar for Pam Scheideler- Head of Production, Google Creative Labs

Pam Scheideler- Head of Production, Google Creative Labs

Pam has worked in several leading-edge agency and client-side tech-creative environments - currently as head of production at the Google Creative Lab in NYC and previously in digital production roles at JWT and Crispin Porter + Bogusky. Her client work include the re-launch of... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL... Read More →
avatar for Mathew Ray- Director of Creative Technology, Mullen

Mathew Ray- Director of Creative Technology, Mullen

Mathew is a Technologist and Interactive Architect with a background in both Computer Science and Fine Arts. He is equally at home with developers and designers and interested in pushing the limits of what can be done both within the confines of the screen and beyond in the physical... Read More →
avatar for Christian Madden- Director of Creative Technology, Mullen

Christian Madden- Director of Creative Technology, Mullen

Christian has 10 plus years of experience in the digital space, spending the dot-com years working for pure-play interactive shops before switching to integrated advertising when the bubble burst. Prior to joining Mullen, Christian developed Web applications and e-commerce platforms... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Attracting A Million Members In A Flash: Joss & Main and Content Commerce

Building a loyal following around your business is important, but how do you find the right audience and turn consumer curiosity into actual currency? John Mulliken, co-founder and general manager of Joss & Main, discusses how his company went from 0 members to over 1 million décor devotees in less than 18 months, and is on track to pull in more than $100 million by year’s end. John will share new & unconventional methods to obtaining members, and building the future of engagement marketing in a rapidly changing, rapidly growing landscape of novel e-commerce formats.


Speakers
avatar for John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John is co-founder and General Manager of Joss & Main. John spearheads the overall business strategy, as well as the execution of marketing, operations, creative, merchandising, and technology. John also is VP of Strategic Initiatives for Joss & Main's parent, Wayfair - the No... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Breakthrough Ideas in a Digital World

Increasingly, the success of a company or organization relies on its ability to be creative, innovative and produce breakthrough ideas.  No longer the domain of a select few, creativity and its cultivation, will be a required skill for employees across all aspects of an organization. The future of creativity within companies and organizations requires both a set structure and rule breaking.  This presentation discusses how these juxtaposed concepts work in harmony, how they can benefit from technology, and how to integrate them in order to develop a workplace driven by breakthrough ideas.


Speakers
avatar for Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel is one of the founding Partners of mediaman and the Graduate Program Director for the Global Marketing Communication and Advertising Program and Associate Professor of Marketing Communication at Emerson College. He is a specialist in strategic online communication, online... Read More →
avatar for Brenna McCormick - Director of Operations and Client Strategy, mediaman

Brenna McCormick - Director of Operations and Client Strategy, mediaman

Director of Operations and Client Strategy, mediaman LLC
Brenna McCormick is the Director of Operations and Client Strategy for the US division of the digital marketing agency, mediaman LLC. She is also an Adjunct Professor at Emerson College teaching Creative Thinking and Problem Solving in the Integrated Marketing Communication graduate... Read More →
avatar for Lisa Villamil- Creative Director, mediaman

Lisa Villamil- Creative Director, mediaman

Lisa Villamil is a creative strategist for mediaman USA, a global marketing agency based in Mainz, Germany, and an assistant professor in information design in the Scripps School of Visual Communication at Ohio University. She focuses on emerging trends, cross-cultural communications... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Consumer Retention in Mobile Apps

Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Brett Leary- VP/Director- Mobile, Digitas

Brett Leary- VP/Director- Mobile, Digitas

As VP of Mobile Strategy within Digitas’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s network of clients which include; P&G, Bank of America, AholdUSA and Dunkin Donuts. Brett also... Read More →
avatar for Lars Albright- CEO and Co-Founder, SessionM

Lars Albright- CEO and Co-Founder, SessionM

Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple's mobile advertising business unit. Before Apple, Lars was Co-Founder... Read More →
avatar for Jon Auerbach- General Partner, Charles River Ventures

Jon Auerbach- General Partner, Charles River Ventures

For 12 years, Jon backed teams in almost every aspect of mobile, from advertising to infrastructure, service providers, spectrum and applications. Before CRV, he was general partner at Highland Capital Partners, leading mobile where he led or co-led investments in Quattro Wireless... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Mobile First: Reimagining Your Desktop, Tablet, and Smartphone Experience

Mobile First is more than just a UX design buzzword, it's an entirely new way of approaching a brand's web strategy. Instead of starting with a desktop site and cutting away at the content until it fits on a mobile screen, we will teach workshop participants how to begin at square one with an amazing mobile experience and then expand to tablet and finally desktop.In an increasingly mobile world, if a brand isn't thinking Mobile First, it's going to get left behind.


Speakers
avatar for Dan Curran- President & CEO, 4ORCE Digital

Dan Curran- President & CEO, 4ORCE Digital

Dan is the founder & president of 4ORCE Digital. Having created and introduced the philosophy of Empirical Marketing, 4ORCE looks to migrate brands away from a pure creative intuition model towards a measurable User Experience model. The team at 4ORCE is hyper vigilant to remain... Read More →
avatar for Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence is the Senior Product Manager at Jumptap in charge of the mobile ad network's audience targeting product suite. Joran's data driven approach to product development has been the key to his success and he has applied it to a diverse array of products from behavioral... Read More →
avatar for Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz is a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan founded 3 companies in online technology, all are in business today. In '93, he co-founded ArtNet, now artnet.com. In '95, Steffan founded Bit Group, an award-winning... Read More →

Sponsors

Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA