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310 - Floor 3 [clear filter]
Tuesday, October 23
 

10:30am

The Future of Video Marketing is Here, and It Looks Like Choice

Renowned video advertising expert Brian Shin, founder and CEO of Visible Measures, will explore the evolution and future of video marketing, taking the audience from TV advertising, to the first video ads online, to choice-based advertising and the video landscape for the next few years. Brian will use data-driven, real-world case studies to help marketers and agencies understand where video advertising is going and how they can take advantage of it. During this session, video marketers will learn actionable steps they can take to maximize their impact in a choice-driven world.


Speakers
avatar for Brian Shin- Founder and CEO, Visible Measures

Brian Shin- Founder and CEO, Visible Measures

Brian Shin is the founder and CEO of Visible Measures, the analytics and advertising platform for social video. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Mobile Commerce Summit: Panel 1 – The War for Your Customer

Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 


Speakers
avatar for Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com... Read More →
avatar for Janet Muto- Managing Partner, High Start Group

Janet Muto- Managing Partner, High Start Group

Before High Start Group, Janet served as the VP of Marketing and CMO for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. She was VP of Worldwide Marketing for MicroTouch Systems, where she led the MicroTouch-Enabled branding program and developed strategic... Read More →
avatar for Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones. Mike was formerly the CEO of Modiv Media which pioneered in-store mobile... Read More →
avatar for Joshua Robin- Director of Innovation, MBTA

Joshua Robin- Director of Innovation, MBTA

Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information. As a result of these efforts, more than 50 apps... Read More →


Tuesday October 23, 2012 12:00pm - 1:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Mobile Commerce Summit: Keynote- A Consumer’s Perspective on Mobile Commerce

From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →


Tuesday October 23, 2012 1:30pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:15pm

Mobile Commerce Summit: Panel 2- The New Role of Media, Marketing and Big Data

As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Ben Saren- Vice President, Marketing, Litle & Co

Ben Saren- Vice President, Marketing, Litle & Co

Ben is an entrepreneurial, innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small. Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present... Read More →
avatar for Molly Plozay- Vice President, First Data

Molly Plozay- Vice President, First Data

Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications... Read More →
avatar for Greg Garson- Practice Lead, High Start Group

Greg Garson- Practice Lead, High Start Group

Before High Start Group, Greg was with MasterCard Advisors, where he managed a team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards/payments and business change. Greg’s expertise is in new value proposition... Read More →
avatar for Gene Wisniewski- SVP Sales, Linkable Networks

Gene Wisniewski- SVP Sales, Linkable Networks

Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth. Wisniewski has a long history of senior sales and marketing positions, anchored by... Read More →


Tuesday October 23, 2012 2:15pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:15pm

Mobile Commerce Summit: Panel 3- Winning Strategies for Banks, Retailers and Advertisers

With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 

 


Speakers
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s... Read More →
avatar for Nitzan Shaer- Managing Partner, High Start Group

Nitzan Shaer- Managing Partner, High Start Group

Nitzan co-founded HSG, a consulting firm focused on helping companies create and launch breakthrough products. Prior to HSG, Nitzan headed the Mobile Group at Skype, which became one of the top mobile applications globally. He is an active angel investor and board member. He began... Read More →
avatar for Aron Schwarzkopf- CEO, Leaf

Aron Schwarzkopf- CEO, Leaf

Aron is the founder and CEO of Leaf, a big data platform enabling brick & mortar businesses and their customers to get more out of their everyday transactions. Aron started Leaf upon graduating from Babson College, where he now mentors students on how to bootstrap and finance a new... Read More →
avatar for Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch was born in Boston at age 7. At age 12, he founded his first start-up. It failed gloriously, achieving profits several times those of Twitter. After his freshman year at Princeton (the requirement to achieve the term dropout), Seth took a "leave-of-absence" to found... Read More →


Tuesday October 23, 2012 3:15pm - 4:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

FutureM Feud

FutureM is introducing its first live game show this year: FutureM Feud!  Modeled after Family Feud, a team of millennial marketers and a team of seasoned industry professionals will go head to head in unveiling surprising trends paving the way for the future of marketing. The questions are designed for FutureM attendees to discover what Millenials see for the future of mobile, social, digital, and branding versus experienced marketers. The final question will be tweeted for audience members and #FutureM followers to determine the answer. Join us at FutureM Feud to be surprised by what these contestants (and the audience!) predict for the future of marketing.   

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.

 

 

 


Speakers
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences... Read More →

Sponsors

Tuesday October 23, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

10:30am

Smarter Marketing on a Smarter Planet: Are You Ready?

Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.

 


Speakers
avatar for Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa is the Lead Evangelist for the Web Experience segment which represents one of the fastest growing and most profitable segments of IBM's software business. He helps to communicate the value of exceptional web experiences and social business for customers worldwide... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:00pm

Sustainable Marketing is the Future

We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others.  In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?  


Speakers
avatar for Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg is the corporate sustainability evangelist at the non-profit Basel Action Network, the world's leading resource for electronic waste recycling support. Mike helps companies, governments and institutions manage their "e-waste" (the most toxic thing a company produces... Read More →
avatar for Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin... Read More →
avatar for Cannon, Amy- Executive Director, Beyond Benign

Cannon, Amy- Executive Director, Beyond Benign

Amy holds the world's first Ph.D. in Green Chemistry from UMass, an M.S. from UMass and a B.S. from Saint Anselm. Amy was Assistant Professor Green Chemistry and Director Outreach and Community Education, Center for Green Chemistry, UMass Lowell. In 2007 she co-founded Beyond Benign... Read More →
avatar for Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis founded Eco Marketing in 2009 with over 25 years of experience. Eco Marketing represents the intersection of her skills and her passion. She has held or managed almost every marketing function from research to sales. She developed her knowledge of energy and the environment... Read More →
avatar for Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund is an international businesswoman, entrepreneur, and storyteller with over 20 years experience. She has led teams and built strategic partnerships in over 15 countries. In 2006 as Founder of Mango Networks, Lisa focused her mission on consulting in Corporate Citizenship... Read More →


Wednesday October 24, 2012 1:00pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Social Business and Beyond

The social business era is here. Facebook has almost one billion active users. 72 hours of video are uploaded to YouTube every minute. Major brands report positive return on investment from their initiatives. But like other big management ideas, "social business" has suffered from reductivist thinking and application. Consequently, brands are already looking forward to what’s next…and today that means exploring what’s beyond social business.


Speakers
avatar for Peter Kim - VP Managing Director, R/GA

Peter Kim - VP Managing Director, R/GA

Peter is a leading adviser on digital and social business strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.   Peter has been quoted by media outlets including CNN, CNBC, NPR, and The... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

How can Happiness Moments Change the World of Mobile Marketing?

With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.


Speakers
avatar for Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin is VP, Media at Sony Music Entertainment. A 17 year veteran of the advertising and music business, Kyle is responsible for developing strategic media plans across all channels to support Sony Music labels releases in the US. Additionally, Kyle helped found Arcade... Read More →
avatar for Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah leads social and mobile commerce for 1800flowers, the world's leading florist and gift company. In addition, he manages the strategic adoption of new and emerging technologies across the online, mobile and social media customer experiences. Amit's innovative work in leveraging... Read More →
avatar for Brian Wong- CEO and Co-Founder, Kiip

Brian Wong- CEO and Co-Founder, Kiip

Brian Wong is the co-founder and CEO of Kiip, a mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps. Called the youngest person to ever receive venture capital funding by TechCrunch... Read More →
avatar for Chris Kobran- VP of Sales, Kiip

Chris Kobran- VP of Sales, Kiip

Chris is a 15+ year ad industry veteran with a diverse background in digital / traditional media sales and sponsorship management. He has a proven track record in building teams and selling non-traditional ad products to fortune 500 companies. Prior to Joining Kiip as VP of Sales... Read More →
avatar for Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng is the Media Director at M&C Saatchi Mobile. He leads the global media team based out of New York City with the reputation as the market leader in performance mobile advertising and experience at advising many of the world¹s most recognizable brands. M&C Saatchi... Read More →
avatar for Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman is a digital brand manager at PepsiCo, where he drives the digital marketing agency for Diet Pepsi, Pepsi Max and Pepsi Next. Joshua lives in Queens, NY with a girlfriend and dog he adores and a cat that despises him.


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Entertainment Without an Entertainment Industry?

Is small the new big? Are niches the new centers of power?   Have we gone from Warhol's famous for 15 minutes to Clay Shirky's famous to 15 people to famous to 50,000 people'?  This presentation examines these questions with specific reference to the micro-stars of YouTube, blogs, and Twitter, whose fame has been facilitated by open and ubiquitous digital media platforms.   As we now live in a world where celebrity is not something only consumed by us, but also manufactured by us, the presentation explores how, why, and to what extent, we the people contribute to its construction.   


Speakers
avatar for Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Since 2008 Leora Kornfeld has been a researcher at Harvard, where her work looks at the implications of digital, networked media for communications, marketing, and business models. She spent 12 years working for Canada\'s national broadcaster, CBC, most notably as the host of \'Realtime... Read More →


Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA