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311 - Floor 3 [clear filter]
Tuesday, October 23
 

10:30am

Marketing to the Digital Consumer

This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community.  This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc.  With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective,  is one-on-one marketing still the future?  What’s the difference between a mobile strategy and a mobile presence?  How can retailers really achieve multi-channel, fully integrated marketing?


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Larry Weber - Chairman, W2 Group

Larry Weber - Chairman, W2 Group

Larry Weber is Chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding... Read More →
avatar for Corinne J. Munchbach- Analyst, Forrester Research

Corinne J. Munchbach- Analyst, Forrester Research

Corinne is an Analyst serving CMOs and Marketing Leadership professionals at Forrester Research. She researches and consults on shopper and path-to-purchase marketing, emerging media and technology, digital strategy, and new approaches to brand building. She also manages an executive... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Social Engagement With Your Customers Using Google+

We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.  


Speakers
avatar for Gopi Kallayil- Chief Evangelist,	Google Social for Brands

Gopi Kallayil- Chief Evangelist, Google Social for Brands

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the company's flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google's publisher-facing product. Before... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

How Will the Class of 2016 Change the World of Marketing?

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.

Student Panel

There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.


Speakers
avatar for Matt Jacobs- Director of Channel Planning, AMP Agency

Matt Jacobs- Director of Channel Planning, AMP Agency

As a Director of Channel Planning at AMP Agency, Matt spearheads cross-channel strategy development and ideation to create integrated marketing solutions for a range of Fortune 500 brands. Matt has broad marketing experience spanning roles in business development, planning and... Read More →
avatar for Kenneth Elmore- Dean of Students, Boston University

Kenneth Elmore- Dean of Students, Boston University

Dean of Students at Boston University since 2003. Coordinates university efforts to provide a safe environment, where students can find their way within a vibrant community. Responds to student concerns; helps students solve their problems; and, helps students build communities... Read More →


Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The End of Depth? Marketing Complex Services and Products

In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Speakers
avatar for Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest... Read More →
avatar for Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.  Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing... Read More →
avatar for Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen combines more than 15 years of marketing leadership with a laser focus on prospects, customers and the market to drive business results. In her Vice President, Marketing leadership role with PlumChoice®, Inc., she is accountable for the company's market presence, reputation... Read More →
avatar for Joe Chernov - VP of Marketing, Kinvey

Joe Chernov - VP of Marketing, Kinvey

Joe Chernov is the VP of Marketing for Kinvey, a mobile backend as a service start-up in Cambridge, MA. Joe joined Kinvey from Eloqua, where, as VP of Content Marketing, he helped take the company public and was named “Content Marketer of the Year.” He speaks at universities... Read More →
avatar for Veronica Kido - President, Kido Communications, LLC

Veronica Kido - President, Kido Communications, LLC

Veronica Kido is an award-winning marketing communications specialist. With 20 years of corporate and PR agency experience, she has worked with both startups and multibillion dollar technology services firms. Veronica successfully builds brand identities, creates compelling positioning... Read More →

Sponsors

Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

The End of Market Research As We Know It? MRX Futures

Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets?  Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more! 


Speakers
avatar for Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

As a senior consultant at Chadwick Martin Bailey, Jeff provides thought leadership and strategic direction on methodological, reporting and client solutions.   Additionally, Jeff is lead product manager for CMB’s Pinpoint Suite, a software solution built on experience from delivering... Read More →
avatar for Manila S. Austin - Vice President of Research, Communispace

Manila S. Austin - Vice President of Research, Communispace

Manila launched Communispace’s research department in 2005, bringing with her over fifteen years of experience in management consulting and organizational development and ten years of experience in developing and conducting independent research. Manila has worked (as a consultant... Read More →
avatar for Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman is the Principal Adviser at the Middlesex Consulting Group. He applies his nearly 45 years of hands-on experience in Engineering, Manufacturing, Customer Service, Consulting and General Management to help small and medium size Clients grow their business and win... Read More →
avatar for Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and... Read More →
avatar for Jeffrey Henning - President, Researchscape

Jeffrey Henning - President, Researchscape

Jeffrey Henning evangelizes new innovation approaches and research techniques. Jeffrey believes nothing is harder, or more rewarding, than growing organizations through innovation.  Jeffrey founded Perseus Development in 1993, pioneering the survey software and enterprise feedback... Read More →
avatar for Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s... Read More →
avatar for Brian Koma - VP of Research, Vovici

Brian Koma - VP of Research, Vovici

Brian Koma is an accomplished research professional with deep domain knowledge of quantitative and qualitative research and technologies. He has pioneered new approaches that have enabled some of the world’s largest companies to improve customer loyalty and responsiveness through... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

10:30am

The Future of Mobile Rich Media and Location Targeting

Mobile has changed the way people communicate, consume content, and shop.  In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results.   But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.  


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

The Future State of Mobile Audience: Scale, Targeting and Tracking

Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers  insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape. 


Speakers
avatar for Matt Duffy - VP of Marketing, Jumptap

Matt Duffy - VP of Marketing, Jumptap

Matt Duffy is responsible for crafting and executing on Jumptap’s marketing and brand strategy. He has more than ten years of marketing and sales experience in the advertising and communications industries. Prior to Jumptap, Mr. Duffy served as VP of Marketing at Schwartz Communications... Read More →
avatar for Sonny Kim- SVP of Digital Media, PGR Media

Sonny Kim- SVP of Digital Media, PGR Media

Sonny joins from AMP agency where she was SVP of Digital and responsible for digitalstrategy and planning for AMP’s clients. Prior to its acquisition by AMP in 2008, she servedas Partner of Fulgent Media playing a vital role in the growth of the agency. Through 16 yearsof experience... Read More →
avatar for Victor Milligan- CMO, Nexage

Victor Milligan- CMO, Nexage

Victor joined Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth... Read More →
avatar for Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri is responsible for leading TARGUSinfo’s efforts in establishing key strategic partnerships for the AdAdvisor business across online and mobile display advertising. Prior to TARGUSinfo, Ken worked as VP of Business Development for Lucidmedia, a leading advertising targeting... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI

 Learn how the modern consumer interacts with video across multiple screens:  Tablet, Mobile, Desktop and TV.   

 We will tackle the following questions:  How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium?  How can marketers maximize the return of video advertising investments across multiple screens?  What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it?   Who are the winner's and loser's in the coming decade given these trends?


Speakers
avatar for Gina Preziosa- VP Group Digital Media Director, 	mediahub/Mullen

Gina Preziosa- VP Group Digital Media Director, mediahub/Mullen

Gina officially started her career in digital media the year that Google launched which was 1998. Her first job was at the Harvard of digital media, Strategic Interactive Group, now known as Digitas. She has had stints at small direct shops and Arnold prior to joining Mullen... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Eric Korsh- VP/GD, Brand Content, Digitas

Eric Korsh- VP/GD, Brand Content, Digitas

Eric leads the brand content practice across Digitas clients serviced out of Boston, Chicago, San Francisco and Detroit. He leads content strategy development and execution - borne out of insights, driving brand goals and business results. Clients include Tide, Sprint and eBay... Read More →
avatar for Harry Kargman- CEO, Kargo

Harry Kargman- CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites and apps. Kargo has won numerous awards including a Mobi and an... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Be a Big Data Voodoo Daddy (or Mama)

Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone. 


Speakers
avatar for Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander has been distilling Big Data’s hidden meaning for over 20 years.  Along the way he has helped numerous banking, technology, consumer, medical and nonprofit organizations embrace their communities, dominate niche markets and create raving fans.  As Managing Consultant... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

The Future of Marketing is On-Demand: Insights on the Next Generation

Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.


Speakers
avatar for John Robinson- Senior Vice President, Creative, Digitas

John Robinson- Senior Vice President, Creative, Digitas

As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer... Read More →
avatar for Jodi Robinson- Senior Vice President, Marketing, Digitas

Jodi Robinson- Senior Vice President, Marketing, Digitas

As SVP of Marketing, Jodi leads a team of over 120 professionals across Boston and Chicago on one of Digitas’ largest accounts. In her 13 years at the agency, she has led relationships with numerous clients across CPG, automotive, retail, and financial services industries. Her work... Read More →


Wednesday October 24, 2012 6:00pm - 7:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA