This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community. This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc. With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective, is one-on-one marketing still the future? What’s the difference between a mobile strategy and a mobile presence? How can retailers really achieve multi-channel, fully integrated marketing?
We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.
There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.
Student Panel
There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.
In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations.
Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets? Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more!
Mobile has changed the way people communicate, consume content, and shop. In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results. But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.
Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape.
Learn how the modern consumer interacts with video across multiple screens: Tablet, Mobile, Desktop and TV.
We will tackle the following questions: How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium? How can marketers maximize the return of video advertising investments across multiple screens? What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it? Who are the winner's and loser's in the coming decade given these trends?
Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone.
Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.
