Loading…
FutureM has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

312 - Floor 3 [clear filter]
Tuesday, October 23
 

10:30am

Dunkin’s Startup Turbo Shot

Come and watch as three startups take their shot at the big-time: a chance to win an assignment from Dunkin’ Donuts, one of the most beloved brands in the world. The stakes are high and the pressure is on: three pitches (from blippar, Dailybreak, and myIMPAX), one assignment, with the winner announced on the spot at the end of the session. 

 

 


Speakers
avatar for Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred is a Senior Relationship Manager with Silicon Valley Bank. Dan moved to Boston to start SVB’s Accelerator group, which grew into a team of bankers who are advising, banking and lending to over 500 local start-ups. Prior to moving to Boston in 2007, Dan led SVB’s... Read More →
avatar for Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler is the Vice President-Global Consumer Engagement for Dunkin’ Donuts. He is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries.Previously... Read More →
avatar for Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam leads the Experience Strategy Department, at Hill Holliday. In his leadership, Hill Holliday was named Media Agency of the Year by MEDIA Magazine, and became the only agency to win Adweek’s Media Plan of the Year four years in a row. Adam is involved in the adtech start-up... Read More →
avatar for Brent Feldman- 	EVP, Group Account Director, Hill Holliday

Brent Feldman- EVP, Group Account Director, Hill Holliday

Brent Feldman lives to help his clients grow their business and their brands. As EVP, Group Account Director at Hill Holliday, Brent leads an integrated group of marketers in developing award-winning communications for Dunkin’ Donuts, one of the most beloved brands on the planet... Read More →
avatar for Chris D'Amico- 	SVP, Group Creative Director, Hill Holliday

Chris D'Amico- SVP, Group Creative Director, Hill Holliday

Chris D’Amico is currently SVP, Group Creative Director at Hill Holliday, where he shares creative leadership duties on the Dunkin’ Donuts account. A native Southern Californian, Chris spent most of his career between Deutsch and DraftFCB where he was responsible for brands... Read More →

Sponsors

Tuesday October 23, 2012 10:30am - 12:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Digital Media, Startups and Lipstick: Driving Innovation at Global Brands

In a lively and insightful conversation, Rachel Weiss, VP of Digital Strategy and Innovation for L’Oreal and Rudina Seseri, Partner at Fairhaven Capital will discuss the state of digital innovation at big brands, the role of social media and the challenges and successes of navigating large corporations as a startup. Rachel will share her perspective on digital trends and the big initiatives at L’Oreal that are helping to drive their success. Rudina will lend a unique view of the new consumer landscape as a digital media Venture Capitalist to help illuminate what’s happening on the forefront of technology.

 


Speakers
avatar for Rudina Seseri- Partner, Fairhaven Capital

Rudina Seseri- Partner, Fairhaven Capital

Rudina serves as a Partner at Fairhaven Capital, which she joined at its inception in 2007. She has invested in and served on the boards of CrowdTwist and FashionPlaytes. Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position... Read More →
avatar for Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss is Vice President of Digital Strategy at L'Oréal USA and Chair of L'Oréal USA Women in Digital. Weiss is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships at L'Oréal USA. She is also chair of L'Oréal USA Women... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Entrepreneur's Grill Hosted by Scott Kirsner


Boston.com Innovation Economy blogger Scott Kirsner (@ScottKirsner) brings in a local entrepreneur to pitch a new product to an investor.This "show" which will be live streamed on Boston.com will allow viewers and guests to submit their own questions to Kirsner.

Witness a real-time pitch and response - and take your chance to grill a start-up.


Speakers
avatar for Scott Kirsner- Innovation Economy Blogger

Scott Kirsner- Innovation Economy Blogger

Kirsner, Innovation Economy blogger, writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. He served as a contributing writer for Fast Company and Wired, and his writing has appeared in The New York Times, BusinessWeek, Newsweek, Salon, Variety... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The Marketing Hub: We Can Be the Madison Avenue of Marketing

Just one city on earth can boast as many world class marketing authors, speakers, entrepreneurs, agencies, university programs and marketing innovations as we have here in the Hub. We have a critical mass of agencies, software companies and major international marketing events. Inbound marketing, vlogging and PodCamp were born here. Numerous out-of-town stars of the marketing world got their start here. 

So why doesn't the rest of the world know we're the Hub of Marketing? How do we claim and capitalize on this massive economic and branding opportunity?


Speakers
avatar for Brian Halligan - CEO, Hubspot

Brian Halligan - CEO, Hubspot

Brian Patrick Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products.  Since its founding, HubSpot has accumulated over 7,500 customers. He is a Senior Lecturer at MIT where... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

Small Start-Ups Can Work With Big Brands

For an established brand, working with a tech start-up means access to creative ideas and energy. For the start-up, getting that first big brand to say “yes” can make your company. But there are risks and challenges on both sides. In this session, 5 innovative marketing start-ups will present case studies, showcasing successful partnerships with big brands. Each case study will show real results, while providing top tips and advice for current brands and start-ups looking to work together. At the end, the audience will have time to ask the presenting experts their pressing questions.


Speakers
avatar for AJ Kintner- VP of Sales, Adaptly

AJ Kintner- VP of Sales, Adaptly

AJ joined the Adaptly family from Google in July 2011 as the VP of Sales. Prior to Adaptly, AJ was a vital part in the acquisition of five other notable companies including Avenue A/Razorfish, Atlas DMT (Microsoft), Right Media (Yahoo), Tumri, and Invite Media (Google). He is... Read More →
avatar for Adam Trisk- Head of Marketing, CrowdTwist

Adam Trisk- Head of Marketing, CrowdTwist

Adam is a progressive thought leader with more than 15 years of experience in advertising, marketing, branding and technology. Before joining CrowdTwist as their Head of Marketing, Adam was the VP, Group Director of Business Development at Digitas. While there, he also served... Read More →
avatar for Raj Aggarwal- CEO, Localytics

Raj Aggarwal- CEO, Localytics

Raj Aggarwal is CEO of Localytics. Localytics offers a powerful, real-time analytics platform that helps over 10,000 leading iOS, Android, BlackBerry, Windows and HTML5 app publishers make more successful and more profitable apps. Raj previously spent 5 years in management consulting... Read More →
avatar for Errol Apostolopoulos- VP Product, Moontoast

Errol Apostolopoulos- VP Product, Moontoast

Errol leads product management and strategy for Moontoast’s pioneering SaaS-based social marketing platform, including the Social Activation Engine and Social Analytics product suite. Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider... Read More →
avatar for Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

Sonciary Honnoll is Co-Founder and VP of Client Marketing at Promoboxx, a Brand-To-Retailer marketing platform helping brands connect with their local retailers. At Promoboxx, she provides strategic direction and execution for the co-marketing efforts of clients like Chevrolet... Read More →
avatar for Ben Carcio- CEO, Promoboxx

Ben Carcio- CEO, Promoboxx

Ben is the co-founder and CEO of Promoboxx, the leading brand-to-retailer online marketing platform. As CEO, he's lead Promoboxx from a bootstrapped TechStars company to the industry leader with customers that include Chevrolet, Reebok, and Trek Bicycles. In between a few ski vacations... Read More →
avatar for Jonathan Treiber- CEO, RevTrax

Jonathan Treiber- CEO, RevTrax

Jonathan Treiber co-founded RevTrax in 2008 with a vision of building a leading technology company focused on empowering brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax today supports online to offline digital promotions... Read More →
avatar for Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok is the co-founder and CEO of Simply Good Technologies, a digital marketing company. After an 8 year career at Research In Motion, Winston left to become a tech entrepreneur in 2008 and co-founded Simply Good. Simply Good has since then developed mobile technologies... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

10:30am

Harvesting Consumer Intent from the Social Web

The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent.   This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.  


Speakers
avatar for David Teicher- Associate Editor and Brand H@cker, Advertising Age

David Teicher- Associate Editor and Brand H@cker, Advertising Age

David is the Associate Editor of Ad Age DigitalNext, covering startups in the emerging media and technology space. David is also responsible for Ad Age's conference programming efforts, lining up speakers and developing event content. Additionally, he is the resident social media... Read More →
avatar for Edward Boches- Chief Innovation Officer, Mullen

Edward Boches- Chief Innovation Officer, Mullen

Edward splits his time between Mullen, an Ad-Age A-list agency, and Boston University’s College of Communications. One of Mullen’s four original partners, he currently serves as the agency’s chief innovation officer. During his 29 years with the agency, most of them spent... Read More →
avatar for Jeff Janer- Co-founder, Springpad

Jeff Janer- Co-founder, Springpad

Jeff spearheads business development and public relations at Springpad. Jeff was most recently CMO of Third Screen Media (acquired by AOL), and has held a variety of senior executive roles at numerous companies, including VP of Marketing & Business Development at Britemoon, Founding... Read More →
avatar for Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner is an EVP Group Creative Director at Deutsch NY, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech, called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Liz is also the author of Mom-101... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

How Behavioral Research and Social Insights Deepen Customer Participation

Understanding the behavioral science foundation behind customer “brand love” provides marketers with key levers that can be pulled during launch – and connecting brands to the core components of the self at a subconscious level (human brand connections) is a critical step before building social media buzz. Brands can now create owned, virtual communities enabling them to gather insights from category enthusiasts or activate and involve their most vocal champions. This panel explores the ways brands like Pepsi, New Balance and Frito Lay brands are engaging customers throughout the stage gate process using innovative new methods, and discusses future applications.


Speakers
avatar for Julie Hall- Executive Vice President, Schneider Associates

Julie Hall- Executive Vice President, Schneider Associates

Author and product launch expert Julie Hall has two decades of expertise in integrated marketing in consumer products and packaged goods, specializing in revitalizing icon products by motivating consumers to try re-branded or reformulated products. Julie’s expertise spans public... Read More →
avatar for Rich Armstrong- Co-founder, my-take, LLC

Rich Armstrong- Co-founder, my-take, LLC

Rich is an executive with a track record of success, holding a variety of roles with experience in Marketing, Product Management, Sales and Business Development. Rich has built teams and managed advertising, research, promotions, and product development efforts for industry leading... Read More →
avatar for Todd Hoskins- Co-founder, my-take, LLC

Todd Hoskins- Co-founder, my-take, LLC

A seasoned marketing executive, Todd Hoskins has twenty years of brand, product and sales management experience. Todd has directed the marketing efforts of industry leading companies such as Pure Fishing (Jarden) , Raymarine, Polaroid, Danaher and Vermont American (division of Emerson... Read More →
avatar for Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

With 20+ years of experience & a career spanning Music Retailing, Foodservice & CPG roles at both Coca-Cola & PepsiCo, Stephen Springfield has worked as a strategist & consultant for some of the world’s largest brands. Combining his experience with academic training in social... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Bringing Digital Content to Brick and Mortar Retail

Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts. 


Speakers
avatar for Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content. Ian works... Read More →
avatar for Erik Pelletier- Director of Client Services, Almighty

Erik Pelletier- Director of Client Services, Almighty

Erik is the executive lead for the client services team at Almighty, focused on aligning Almighty's capabilities with the business objectives of our clients, and providing both strategic and tactical leadership to help both bring work to market and identify opportunities for learning... Read More →
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin is an interaction designer at IDEO Boston. He helps clients realize ideas and communicates those ideas by quickly building functional and interactive experience prototypes. Todd has experience in developing and implementing complex interactive systems and interfaces... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

You Don't Know SH*T about your Customers

Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. We’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.


Speakers
avatar for Stephen DiMarco- Chief Marketing Officer, Compete

Stephen DiMarco- Chief Marketing Officer, Compete

Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete’s award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete’s intelligence and targeting services... Read More →

Sponsors

Wednesday October 24, 2012 4:30pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA