Loading…
FutureM has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Abigail Adams & Crispus Attucks - Floor 1 [clear filter]
Thursday, October 25
 

9:30am

Unlocking Creativity - New Marketing Opportunities with Music

Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.


Speakers
avatar for Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill joined Converse, Inc. in November 2007 as CMO. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing. He previously served... Read More →
avatar for Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

The ability to reinvent yourself takes talent, without a doubt, both because it requires enough skill to remake your persona and enough courage to let go of who you were before. Lightyear, the brand new electro-pop baby of Lauren Zettler, is the product of such talent in action. Lightyear... Read More →
avatar for Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg joined Indaba Media in January 2012 as Senior Vice President of Business Development. He develops opportunities for brands & record labels to collaborate with Indaba Music members. Prior to joining Indaba, Sean worked in artist management, built the RCA/Jive mobile... Read More →
avatar for Kate Pokorny - Founder, Pluck PR

Kate Pokorny - Founder, Pluck PR

Kate works as a communications consultant to several technology companies through her firm. Throughout her career both at large, global agencies and small boutique firms, she has worked with companies including Indaba Media, FanBridge, Zong, NetSuite, Avid, Symphony Teleca, Pret... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Building Brands and Driving Engagement with Video Communications

The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.


Speakers
avatar for Douglas Ashton- Founder, OpenExchange Communications

Douglas Ashton- Founder, OpenExchange Communications

A long-time Wall Street analyst turned SaaS entrepreneur, Doug founded OpenExchange in 2009 when he saw the need to bring a community-based approach to financial services and C-suite collaboration. He is the company's VP, Product Development, putting his new-found passion for product... Read More →
avatar for Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston brings a strong combination of sales, marketing and product management skills to the company's core management team. Over the last 20 years, he has served in various sales and marketing leadership positions throughout the high-tech industry, including Founder and... Read More →
avatar for Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd is a marketing innovator with a strong combination of editorial, design, sales and business development experience. A former NYTimes reporter, Ashley covered breaking news and features and still writes regularly for newsletters, magazines and blogs. Her marketing experience... Read More →
avatar for Peter N. Vicars - President and CEO, Vgo

Peter N. Vicars - President and CEO, Vgo

Peter Vicars has a highly successful global track record and over 30 years of experience in the networking and telecommunications industry. Mr. Vicars is currently the president and CEO of Vgo, a company which develops and markets visual communications via Robotic Telepresence devices... Read More →
avatar for Dave Laughlin - Founder & CEO, VSnap

Dave Laughlin - Founder & CEO, VSnap

Dave McLaughlin is CEO & Co-Founder of Vsnap, a simple video messaging system for businesses that want an easy tool to make their customers feel special. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal. Prior to that, Dave Co-Founded and ran... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Future of Global Growth Isn't Thin Relationships

Deeper, globally reaching market conversations that define and grow your marketplace are in demand yet need better attention from marketing teams.  In the last five to seven years, we’ve been figuring out social media for “reach” and broad interaction. Today, however, thin relationships may not be connecting your marketing strategy to global executive decision-makers and influencers. We’ll look at executive engagement models and thought leadership marketing to create global and executive conversations.


Speakers
avatar for Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling is the Managing Principal of Chromium, an innovative branding consultancy with offices in San Francisco and Washington, DC. His work focuses on unifying brand strategy, brand identity, and brand culture for national and global companies. A frequent author and speaker... Read More →
avatar for Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth is a Partner in the San Francisco office of the Brunswick Group. Amanda was previously Chief Marketing Officer at Morrison & Foerster, a Top 25 global law firm, and investment banks, Thomas Weisel Partners and Montgomery Securities. Amanda's core competency is corporate... Read More →
avatar for Stephen Goodman - Director, Nexus Partners

Stephen Goodman - Director, Nexus Partners

Stephen likes to build innovative and revenue-centric ways to grow customers, markets and influence. He has long experience in marketing, business development and strategy including with Cisco, Orange, Hitachi, ETS, and a UAE investment authority. He pioneered an innovative group... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:00pm

An Open Source Approach to Agile Marketing

The pace of marketing is accelerating. Digital marketers demand agile technology solutions that accelerate their ability to connect with prospects and customers.  

 

Open Source technologies such as Drupal are giving digital marketers new freedom and flexibility to exceed their goals for building brand affinity, generating new demand, and expanding their digital footprint dynamically across web, social, and mobile channels.

In this presentation, we'll discuss how using an open source Drupal–optimized platform to build amazing digital experiences that drive customers to take action whether it's on a microsite, within a social community, or in the virtual checkout aisle. 

Accelerate marketing innovation from idea to experience at web speed across any channel or device and create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.

 


Speakers
avatar for John Carione- Senior Director, Solutions Marketing, Acquia

John Carione- Senior Director, Solutions Marketing, Acquia

John Carione is the Senior Director for Solutions Marketing at Acquiafocused on helping customers create amazing digital experiences deliveredon the Drupal Open Source platform. John is responsible for understandingand crafting customer requirements for delivering unified web experiencesthat... Read More →

Sponsors

Thursday October 25, 2012 2:00pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm

Who Needs School Anyway?

Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.


Speakers
avatar for Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy is the headmaster of Cushing Academy, a boarding and day college preparatory school in Ashburnham, Mass. Dr. Tracy is a leader in the independent school world whose educational vision has been highlighted in national and international media, ranging from The New... Read More →
avatar for Moira Kelly- President & Executive Director, Explo

Moira Kelly- President & Executive Director, Explo

Moira Kelly is the president and executive director of Explo, an international leader is summer enrichment. More than 55,000 students from 60 countries and across the US have attended Explo's programs on the campuses of Yale University, Wellesley College, and St. Mark's School. In... Read More →
avatar for Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Takanao Wadhwa is the Head of Mobile at the Wikimedia Foundation, where he leads the world’s fifth most visited website – Wikipedia – in its largest growth area. Kul focuses on using technology to empower people globally. He is a thought leader on technology, community... Read More →
avatar for Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael’s work has garnered numerous national and international design awards including Communication Arts, AIGA, Print Magazine, How Magazine, ID Magazine, the Council for the Advancement and Support of Education and the University and College Designers Association. Michael... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA