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Auditorium - Floor 14 [clear filter]
Thursday, October 25
 

9:00am

20/20: Augmenting Reality for Ultimate UX

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX: 

As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.


Speakers
avatar for Malia Estes- Digital Media Planner, Mullen

Malia Estes- Digital Media Planner, Mullen

Before Malia Estes, a Boston University graduate, became a digital media planner at Mullen’s Mediahub she worked with names like Florence + the Machine and TOMS Shoes as a digital producer and talent scout at an LA entertainment startup - having to know what would sell before it... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Content Curation- How to Engage Prospects in 2020

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Content Curation- How to Engage Prospects in 2020:

There is currently an overwhelming and growing amount of content online, and it is only going to continue to expand over the next twenty years. In the next 20 years, how will marketers help people navigate the increasingly chaotic and disorganized content that exists on the web?  With that, comes a unique set of challenges and opportunities for marketers. This presentation will discuss these challenges and provide insight into how marketers can capitalize on these opportunities.


Speakers
avatar for Pawan Deshpande- CEO, Curata

Pawan Deshpande- CEO, Curata

Pawan Deshpande is the CEO and visionary behind Curata. Curata is a marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: How Lady Gaga is Defining the Future of Marketing

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about How Lady Gaga is Defining the Future of Marketing:

Lady Gaga is setting the stage for what works, and what's next for our industry. Whether or not you like her music, you have to respect her marketing mojo. The team behind the Gaga brand demonstrates the evolving needs of agencies and in-house marketing teams. Her strategic social media leaks, PR, partnerships, and momentum are strategized with as much creativity as her red carpet looks. The authenticity at the core of Gaga's brand identity and commercial success has resulted in an army of passionate brand advocates and incredible buzz. This presentation will explore one millennial marketer's view of Gaga as a marketing mogul.


Speakers
avatar for Katie Martell- Director of Buzz, Netprospex

Katie Martell- Director of Buzz, Netprospex

Katie Martell is a millennial marketer who has followed the career of Lady Gaga through a marketing lens, and believes the success of this pop performance artist reminds us of the importance of authenticity and risk-taking in our work. As the Director of Buzz for fast-growing B2B... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Immune to Social Media

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Immune to Social Media:

How will the ad agency world operate when the multi-tasking, technology-dependent and trophy-hungry millennials are at the helm? Are the tendencies and habits of Gen-Y going to be helpful to the industry? Or harmful? This presentation will highlight some of the most important parts of the marketing industry and discuss how they will change fifteen years from now: daily meetings, talent management, client satisfaction, and the world of new business. Industry leaders will learn how to capitalize on millennials' strengths, as well as recognize their weaknesses, as they not only start running businesses but become a core consumer demographic with more disposable income.


Speakers
avatar for Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo, a graduate of Providence College, learned from a young age that the most impressive answer is not always the traditional one. Throughout her academic career she consistently used inventive thinking to solve nearly any problem. Julia is now an Associate Community Manager... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Marketing Makeover for Unsexy Industries

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Marketing Makeover for Unsexy Industries:

This presentation looks at what's going on in marketing among unsexy industries. Consumer goods, online services and mobile apps are driving new ideas in marketing and have the media coverage and talent magnetism to show for it. But what about biotech or hospitals or retirement homes or even social services? There are opportunities for creative marketing when your audience isn’t demanding or expecting anything new or different. These unsexy industries are vital and present a great opportunity for daredevil marketers to take risks and change their industries.


Speakers
avatar for Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller, a proud Williams College graduate, is self-proclaimed scientist turned public relations professional turned marketing nerd. She is a senior marketing associate at Foundation Medicine and is finishing up an MBA at Boston University where she constantly explores how... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Neuromarketing: Fact and Fiction

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Neuromarketing: Fact and Fiction:

As one of the hottest trends in the marketing industry, neuromarketing is a buzzword most have heard, but few truly understand. Until now, that is. Jake Stauch breaks down the science behind brain-imaging based market research, separating fact from fiction. Claims made by neuromarketers will be cross-examined in the context of actual neuroscientific evidence, and the conclusions may surprise you. Audience members will leave with a fuller understanding of neuromarketing and will be equipped with the knowledge necessary to make informed critical decisions regarding this kind of research.


Speakers
avatar for Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch is the only 20-something CEO in the neuromarketing industry. He worked as a researcher at the Duke University Center for Cognitive Neuroscience where he conducted independent and collaborative research in the fields of neuromarketing, neuroeconomics, and the cognitive... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: New Brands in a New Century

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about New Brands in a New Century:

Generation Y has a new relationship with brands. In contrast with other generations, Millenials feel ownership of brands they use, they are fluent in the stories they tell, and use and shape those stories for identification and communication. In an environment increasingly driven by digital natives, brands are evolving and breaking the rules of branding. For example, both Google and the Obama '08 campaign embraced changing logos, something most brand managers would never allow. The result is that both these brands were able to reach far deeper into consumers' and voters' lives, connecting with them in new ways. The success of these new, evolving, “21st century brands” has serious implications for the future of marketing and advertising.


Speakers
avatar for Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger, an honors graduate of Suffolk University holding degrees in Advertising and Government, co-founded an online magazine called the NextGreatGeneration.com, spent the last several months working at Communispace digging into brands and consumer behavior, and recently... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Organic Influencers

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Organic Influencers:

How can marketers harness the influential powers of people in offline micro-communities (ex: cities, universities, etc) and bring these communities together to one online macro-community for heightened brand experience? This talk will teach you how to interact with your current/potential customers right where they live and drive organic engagement to your desired digital property. As you start to blend these communities together, community managers and digital marketers can identify the most brand loyal and influential individuals who advocate the brand in their own personalized way, bringing authenticity to brands that's accepted by their peers.


Speakers
avatar for Spencer Bramson- Chief Imagination Officer, influencers@

Spencer Bramson- Chief Imagination Officer, influencers@

Spencer is a charismatic and young influence marketing leader who is passionate about connecting brands with college students. Bramson left school after sophomore year to co-found marketing agency Buzz University. He has managed hundreds of university ambassadors while personally... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: See the Future of Marketing Through Google Glass

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about See the Future of Marketing Through Google Glass:

Google has placed itself at the epicenter of digital interaction by developing innovative augmented reality technology known as “Project Glass.” This technology plans to put the screen of a smart phone right in front of users eyes in the form of glasses. Early indications show that “Project Glass” will have the capacity to take pictures, video chat, connect to social media sites, and track your location through GPS technology.  If Google can release this product with all of its promised features at a rate comparable to most smart phones, it may become the ultimate successor of all smart devices. This presentation will compare the utilization of this technology to some of the marketing developments that occurred during the rise of smart phones and project its use into the future.


Speakers
avatar for Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin is the co-founder of Facelift Media Group, a marketing company based in Binghamton, NY and Nesconset Long Island. In its most recent campaign, Facelift focused on check-ins and gamification to generate a buzz for its client’s newly opened frozen yogurt company. Tyler... Read More →
avatar for Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle, recent graduate of the State University of New York at Oswego and co-founder of FaceLift Media Group. Designs social media marketing campaigns driven by research and executed through interaction. Presenting at FutureM about the possible impact Google Glass can... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: WTF is Social CRM? The Secrets Revealed

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about The Future of Social CRM:

Social CRM is not what you think it is. It's not just more customer service through social monitoring services. Nor is it jamming customers' social media profiles into your CRM. Social CRM is more than that. It is the Interest Graph brought to life within your CRM through ongoing updates on your actual customers' influence, brand preferences and buying intent. Today, access to that knowledge is possible. Tomorrow, application of that knowledge will be the secret to smarter, scalable 1-to-1 marketing.


Speakers
avatar for Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran is the Director of Product Marketing at TrueLens, helping lead the development of the first living, breathing customer record that makes 1:1 marketing at scale a reality for national brands. At age 16, Anish founded MakePovertyHistoryEmirates, a Dubai based non-profit dedicated to creating solutions for poverty, hunger & dise... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

Driving Social Business Results At Scale

From social media, to social business, by design: Top lessons from the trenches. This session will explore the high-impact new methods today's marketers are using to move well beyond campaigns and lead their organizations to success using social strategy and tactics.


Speakers
avatar for Dion Hinchcliffe -  Chief Strategy Officer, Dachis Group

Dion Hinchcliffe - Chief Strategy Officer, Dachis Group

Dion Hinchcliffe is a well-known business thinker who works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Currently EVP of Strategy for SaaS services... Read More →


Thursday October 25, 2012 2:00pm - 3:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

Will Bigger Data Mean Bigger Problems or Opportunities?

Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?


Speakers
avatar for Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into... Read More →
avatar for Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where... Read More →
avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery... Read More →
avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock... Read More →
avatar for Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon covers the Advertising and Marketing Services industries for BMO Capital Markets, including ad agency holding companies, direct/data marketers, and internet marketing and advertising technology. His flagship research series “The Race for the Digital Marketing Hub... Read More →


Thursday October 25, 2012 2:00pm - 4:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

4:00pm

The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts

Customers of the future will demand personalized experiences.  But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary.  In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources.  After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.  Come join us and begin defining your own experience!

The hashtag for this session is: #AOCustoms.


Speakers
avatar for Nick Laidlaw - CTO, Agency Oasis

Nick Laidlaw - CTO, Agency Oasis

As a co-founder and principal of Oasis, Nick provides extensive technology management and over 12 years of development experience. Nick has first hand experience architecting and developing world-class web applications using a variety of technologies. Nick’s roots are in web development... Read More →
avatar for Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley acts as Director of Information Architecture and oversees IA for clients such as Standard & Poor’s, Fidelity, Navistar, Spotfire and Sanford Health Network. Brendon leads a team which identifies and defines project requirements, information hierarchy and site structure... Read More →
avatar for Mat Thomas - Creative Director, Agency Oasis

Mat Thomas - Creative Director, Agency Oasis

Mat Thomas serves as Creative Director for Oasis, where he touches nearly every aspect of the agency's development projects to ensure the highest level of design consideration, brand cohesion, and experiential innovation. Mat directly leads a team of graphic artists and user experience... Read More →
avatar for Jason Fields - Vice President, Agency Oasis

Jason Fields - Vice President, Agency Oasis

Jason has been with Oasis since 2009 and with nearly fifteen years of interactive service Jason offers an analytic and personalized vision of the industry to Agency Oasis. With components of design, development and experience architecture in his past he offers an expansive range of... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA