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Horace Mann - Floor 1 [clear filter]
Thursday, October 25
 

8:00am

Staying Ahead of Consumers in the Biggest Market - Asia!

With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session,  Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers.  Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist.  Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.


Speakers
avatar for Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta is recognized by Folio Magazine as one of the media business' Top 40 Innovators and Influencers. He consults around the world on transformational issues related to: global branding, performance based advertising, international content asset optimization, social media... Read More →
avatar for Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean started her advertising career with Ogilvy Advertising in Taiwan, before going to the US to attain her Masters of Integrated Marketing Communications at Northwestern University.   In 1999, she founded wwwins Consulting in Taipei, expanding to Shanghai in 2002, Beijing in 2005... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Design for Delight

As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today.   We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

There will be light snacks and refreshments toward the end of the session.


Speakers
avatar for John Pepper- Founder and CEO, Boloco

John Pepper- Founder and CEO, Boloco

John Pepper is the founder and CEO of Boloco (www.boloco.com). Since 1997, the Boston-based family of 19 restaurants & 300 team members serves globally inspired burritos, bowls, smoothies & shakes. With locations in Massachusetts, New Hampshire, Vermont and Maryland, Boloco expects... Read More →
avatar for Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke leads ISITE Design’s digital strategy practice which helps enterprises unify and act on their customer experience and digital business plans. Dave teaches graduate courses in digital business and social branding – and keynotes internationally on the future of... Read More →
avatar for Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma is an entrepreneur with a long history in e-commerce. Brian was part of Zappos.com, serving several roles over 7 years. After incubating several departments within the marketing department Brian ultimately became Director of User Experience. As head of UX Brian built the... Read More →
avatar for David Oksman- Head of Marketing, Life is good

David Oksman- Head of Marketing, Life is good

David Oksman currently serves as Head of Marketing at The Life is good Company, a lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need through its nonprofit, the Life is good Playmakers. In this role, David leads the Marketing and E-commerce... Read More →
avatar for Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley and her team are the behind-the-scenes masterminds who improve, design and innovate the Zipcar member experience across all channels—from mobile to web to the Zipcar itself. Among many other cool features, Lesley led the charge in creating Zipcar's smart phone applications... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Creating Meaningful Digital Experiences: The Semiotics of UX

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.


Speakers
avatar for Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie manages UX and client strategy at25K DIGITAL, a company specializing in advanced user experience and interaction design. With a background in brand planning, cognitive linguistics, and qualitative research, her approach always focuses first on everyday human behavior. In her current role, she combines technology with... Read More →
avatar for Mark Badger- UX/Creative Director, Roundarch Isobar

Mark Badger- UX/Creative Director, Roundarch Isobar

Mark has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service... Read More →
avatar for Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn is a Boston-based editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited... Read More →
avatar for Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt is a user experience strategist in New York City where he collaborates with agencies, startups, and established companies to bring strategic vison to UX and product development projects. Educated in semiotics, philosophy, and psychology, Thomas brings a unique perspective... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

Are Brands Becoming Media Houses?

Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.


Speakers
avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to... Read More →
avatar for Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002... Read More →
avatar for David Woodrow- 	 Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow- Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow leads the Skyword Partner Services team, which develops and executes clients’ content marketing programs. Prior to joining Skyword, David headed the Client Services organization at Participate Systems, a technology and professional services company that developed... Read More →
avatar for Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina is the Managing Director of Content Marketing Solutions at Resolution, and manages Resolution Canada. She is responsible for the strategic direction of data-driven content creation opportunities, as well as overseeing the expansion of the Resolution's search offering... Read More →
avatar for Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell is the Vice President of Business Development at Thomson Reuters where he is responsible for helping the world's largest international news agency evolve in the digital era. A seasoned digital executive with over 10 years of experience across both web and mobile... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Are We Investing in Campaigns or Products?

There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value?     This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value. 


Speakers
avatar for Mike Scopino - UX Design, Almighty

Mike Scopino - UX Design, Almighty

Mike Scopino leads UX design at Almighty. He is obsessed with functionality, both online and off, and acts as a constant advocate for the end-user. With professional experience in visual design and development, Mike creates online strategy with a holistic understanding of... Read More →
avatar for Jeff Wilder - Technology Director, Almighty

Jeff Wilder - Technology Director, Almighty

The very definition of a creative technologist, Jeff Wilder maintains both a vision for the long-term goals of clients while at the same time managing all of the development that goes into achieving them. Formerly the Senior Technical Architect at PUMA, Mr. Wilder has extensive... Read More →
avatar for Patrick Tomasiewicz- Marketing, New Balance

Patrick Tomasiewicz- Marketing, New Balance

Patrick channels product marketing stories into the digital commerce world for New Balance. Patrick enjoys connecting digital and physical mediums to create social consumer experiences. In his spare time he's an accomplished fitness jogger, internet addict, mac 'n cheese connoisseur... Read More →
avatar for Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer is the Digital Communications and Community Manager at PerkStreet Financial, where she helps people connect over a shared desire to live a better life by making smart choices with their money. In addition to managing PerkStreet’s brand voice in social media... Read More →
avatar for Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve is a platform-independent interactive CD/AD/UX/UI professional who prides himself on being able to come up with "the big idea" as well as make those ideas a reality. He has spent over a decade working at established interactive and advertising agencies, conceptualizing... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm

FutureM Boston Angel Investor Shark Tank: $100,000 to be Awarded to Startups Live on Stage

You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style.  BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country.  Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity:  a chance at piece of $100,000 in investment capital.  See who’s got the guts and the brains to get funding live on the FutureM stage.

The finalists have been announced! See these 6 innovative companies face the sharks live on stage for a piece of over $100,000 in investment capital.

  • Arcbazar
  • CoachUp.com
  • Intrepid (Timbre)
  • Jebbit
  • NBD Nano
  • Sidewalk

Speakers
avatar for Mike Troiano- Chief Marketing Officer, Actifio

Mike Troiano- Chief Marketing Officer, Actifio

As Chief Marketing Officer, Mike Troiano brings 25 years of experience building brands and businesses across a wide spectrum of household names, publicly-traded companies, and venture-funded startups. He was most recently a Principal of Holland-Mark, a leading independent Boston-based... Read More →
avatar for Katie Rae- Managing Director, TechStars Boston

Katie Rae- Managing Director, TechStars Boston

Katie Rae is the Managing Director of TechStars in Boston, and is also a founder of Project 11, a firm that invests in and assists early-stage startups.   Katie specializes in rapid product development and customer growth strategies for Internet businesses that scale. She has spent her career building significant Internet businesses in the community, self-publishing an... Read More →
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Karl Büttner - Chief Mentorship Officer, MassChallenge

Karl Büttner - Chief Mentorship Officer, MassChallenge

With over 20 years of both bootstrapping and VC-backed company experience, Karl is passionate about supporting entrepreneurs. Karl co-founded 170 Systems, an enterprise software company in 1990, and saw it through two decades of growth and profitability, culminating in a successful... Read More →
avatar for Fred Destin- Partner, Atlas Ventures

Fred Destin- Partner, Atlas Ventures

Fred Destin has been a Partner at Atlas Venture since 2004 where he focuses on technology-enabled services and consumer facing innovation. He helps build companies. For Atlas, he has led a number of investments including DailyMotion (the European leader in video sharing), Seatwave... Read More →


Thursday October 25, 2012 4:00pm - 6:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

Self – Marketing in the Digital Age

Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.


Speakers
avatar for Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers is the founder and CEO of BoardProspects, an online professional community dedicated to building better boards for private, public and non-profit organizations, launching in Summer 2012. Prior to founding BoardProspects, Rogers was partner at a law firm in Boston... Read More →
avatar for Melissa Ablett- General Manager, BostInno

Melissa Ablett- General Manager, BostInno

Melissa Ablett is the General Manager of BostInno, an online local news and community publishing platform operated by Streetwise Media, where she coordinates day-to-day work and strategy, oversees sales and marketing, and works with the editorial and product teams. Prior to BostInno... Read More →
avatar for Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron is the CEO and co-founder of BrandYourself.com. Patrick is recognized as a leading expert in online reputation management and Search Engine Optimization. Most recently, he was recognized by the White House as one of theEmpact 100 Top CEO's under 30 and named Young... Read More →
avatar for Patrick Reynolds- EVP, Marketing, Triton Digital

Patrick Reynolds- EVP, Marketing, Triton Digital

In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media, and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
 
Friday, October 26
 

9:00am

The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned

Advertising, or "paid" media, has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels. Both "owned" (content) and "earned" (social and consumer-generated) media are now vital to campaigns, helping to amplify and spread brand messages through the myriad, complex paths consumers follow across devices, screens, and media.


In this session, Rebecca Lieb will present the Altimeter Group's new research on converged media, demonstrating why and how marketers are challenged to intercept these elusive customers and cut through the media clutter, regardless of channel or medium. She will explain how and why businesses must change the way marketing departments are organized, build new models to drive collaboration across client brand teams, agency partners and other service providers, shift budgets, and realign metrics and KPIs to effectively measure and assess their creative and media initiatives.


Convergence is already very real in digital channels. This shift is also beginning to occur in offline media. The brands and agencies that understand convergence and the new skills it demands will be better prepared to face future challenges.


Speakers
avatar for Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The... Read More →

Sponsors

Friday October 26, 2012 9:00am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

1:00pm

The College Faceoff: Social Media for Social Good

The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition. 

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.


Speakers
avatar for Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane, a first generation Dominican American, is a passionate Internet Marketing Consultant with 20 years of computer technology experience, eight years of online marketing experience, and 10 years experience in business development. Joselin is co-founder BostonTweetUp.com... Read More →
avatar for Mike Bentley - Boston Globe

Mike Bentley - Boston Globe

Mike heads up the Digital Sales team at the Boston Globe and Boston.com.  Prior to this role, he ran the advertising product team and was the key player from the business side for a variety of initiatives, including Your Town and BostonGlobe.com.  Mike is now responsible for monetizing... Read More →
avatar for Michael Bourne - SVP / Account Director, Mullen

Michael Bourne - SVP / Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital... Read More →
avatar for Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning serves as the General Manager for The Berklee Music Network, Berklee’s exclusive social network and career development platform for Berklee–trained and affiliated musicians and music industry professionals. Prior to her role at the Network, Stefanie was Chief... Read More →

Sponsors

Friday October 26, 2012 1:00pm - 5:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA