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The Commons - Floor 11 [clear filter]
Thursday, October 25
 

8:00am

Social Marketing Strategies Gone Private; New Ways to Engage

Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.


Speakers
avatar for Daniel Sullivan- CEO, Crowdly

Daniel Sullivan- CEO, Crowdly

Daniel is a self-described “serial entrepreneur” with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities... Read More →
avatar for Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith is a broadband and mobile entrepreneur focused on the convergence of consumer, media, and cross-platform technology. She has introduced transformative consumer media technology to consumers and businesses across multiple platforms. Meredith began her career as VP of... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Can Neuroscience Make Advertising and Marketing More Effective?

Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field. 


Speakers
avatar for Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Former SVP, Strategic Insights & Innovation, in the Research department of NBC Universal. Horst oversaw strategic marketing and consumer research for NBCU's TV networks and new digital platforms. Horst received his Ph.D. in Sociology from Columbia University and has been involved... Read More →
avatar for Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

At MSW Karl develops neuroscience tools to marketers to drive understanding of the consumer brand experience. Karl has worked with top consumer and technology companies globally for over 30 years.
avatar for Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is the former Director of Social Neuroscience at Massachusetts General Hospital. He received his B.A. at Columbia University, his M.A. in psychology and philosophy at Oxford University and... Read More →
avatar for Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav is the CEO of Neuro-Insight US. Prior to Neuro-Insight, Pranav worked at ReD Associates, a global leader in innovation strategy consulting. At ReD, Pranav gained experience across industries – product innovation strategy (global tech giant), designing a sustainable... Read More →
avatar for Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis is Managing Director of Gallup & Robinson, a brand communications research and consulting firm. With twenty-five years of experience in research and communications, Scott has been the principal researcher on hundreds of published and proprietary studies about advertising... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Using Decision Science & the Psychology of Persuasion to Drive Action

New research from social scientists and behavioral economists proves that people rely on automatic, reflexive behaviors -- hardwired shortcuts -- when making decisions, including decisions about what marketing messages to consume and what products to buy. Unaware of these shortcuts, people will attribute their actions to some other reason. (See recent best sellers like Predictably Irrational, Nudge, How We Decide, etc.) Find out how to uncover the hidden, emotional drivers of behavior that traditional market research cannot access. And, equally important, discover how to trigger or prompt these "automatic actions" to gain the behavior you seek from your target market.


Speakers
avatar for Neal Boornazian- President, Wilde Agency

Neal Boornazian- President, Wilde Agency

As Wilde Agency’s President, Neal draws upon more than 25 years of experience in successfully leading and growing teams, brands and businesses. Responsible for the agency’s strategic vision and continued growth (100%+ in the last 36 months), he works with clients to deliver... Read More →
avatar for Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut is Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with direct marketing best practices in order to get people to act. Previously, Harhut held senior creative management positions with Hill Holliday, Mullen... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Role of the Social Employee

Consumers thirst for real-time information and brand engagement to inform purchase decisions. And the savvy Social Business that satisfies that desire for instant gratification and provides the content customers need to make those decisions will reap the benefits. Despite this fact, many companies fail to recognize the power of their greatest and most scalable asset – their employees.   Learn how IBM is educating and activating employees to serve as social media brand ambassadors, the resulting business impact, and how B2B/B2C organizations can develop programs to provide value to target audiences, increase the quality of customer touchpoints and build brand advocacy.


Speakers
avatar for Kevin Green - Vice President Strategy, Digital Influence Group

Kevin Green - Vice President Strategy, Digital Influence Group

As VP of Strategy for Digital Influence Group, Kevin is responsible for developing agency brand strategy and partnering with clients to develop breakthrough marketing and integrated digital campaigns that center on social experiences and engagements. With deep experience driving interactive... Read More →
avatar for Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

For the past 14 years, Stacy has helped shape IBM's employee engagement and enablement strategy. In her current role as global projects leader for the corporate brand systems, workforce enablement team, Stacy helps design and implement key worldwide projects that shape the employee... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Social Without Borders: Succeeding in a Global Social Media Landscape

Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.


Speakers
avatar for Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

An early adopter and advocate of social networking services, Kevin has been recognized as a social media thought leader since 2004. After leveraging social media to build a large audience of his own, Kevin was quickly sought by companies to help them cultivate and utilize social... Read More →
avatar for Matt Peters- Creative Director, Pandemic Labs

Matt Peters- Creative Director, Pandemic Labs

Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation's leading social media marketing and analytics agency. Since the agency's inception, Matt has been one of the primary creative and strategic forces behind campaigns with clients like Puma, Canon, DirecTV... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA