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Thinkspace - Floor 1 [clear filter]
Thursday, October 25
 

9:00am

Loyalty: How New Technologies Will Help Business Gain Long-Term Customers

It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."


Speakers
avatar for Kyle Clark- Sales Engineer, Bunchball

Kyle Clark- Sales Engineer, Bunchball

Kyle Clark, a recognized expert in consumer loyalty technology, has spent over 6 years designing and implementing consumer loyalty platforms for Fortune 100 companies. Kyle is currently a Sales Engineer at Bunchball, which was just recognized as one of the Top 10 Most Innovative... Read More →
avatar for Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson joined Constant Contact in 2009. He is the founding general manager of the SaveLocal business unit at Constant Contact, which is dedicated to putting control of local deals back in the hands of small merchants. Previously, Dave served as vice president of strategy... Read More →
avatar for Scott Roth- Director, Client Solutions, Medallia

Scott Roth- Director, Client Solutions, Medallia

Scott leads Medallia's Boston office. He is actively involved in the sales process, helping companies understand how the Medallia platform can support and grow their Customer Experience Management program. At the same time, Scott also oversees Client Solutions activity in the... Read More →
avatar for Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel is Vice President of Global Marketing at Likeable Media. Joining Likeable in 2009 as Account Director, Jenna quickly moved up to Managing Director where she managed the entire account strategy team. She also developed Likeable’s suite of human-powered products designed... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL... Read More →
avatar for Josh Grossman- Director of Marketing, SavingStar

Josh Grossman- Director of Marketing, SavingStar

Josh Grossman leads marketing for SavingStar, the only national 100% digital grocery savings service. Launched in April 2011, SavingStar has grown to over 2 million users by providing an easy way for consumers to save on groceries without the hassle of clipping or printing paper... Read More →


Thursday October 25, 2012 9:00am - 11:00am
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

1:00pm

Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine

Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.


Speakers
avatar for Nicolas Boillot- CEO, HB Agency

Nicolas Boillot- CEO, HB Agency

Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Boillot regularly speaks on branding, marketing and PR topics.
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences... Read More →
avatar for Todd Van Hoosear- Principal, Fresh Ground

Todd Van Hoosear- Principal, Fresh Ground

Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research.  
avatar for Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken leads MC2’s Boston office and develops new business opportunities company-wide that positions MC2 as a strategic partner in the face-to-face arena.
avatar for Melissa Fleck- Senior Director, Head of Design, Optaros

Melissa Fleck- Senior Director, Head of Design, Optaros

Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands.
avatar for Philip DesAutels- Social Technologist, IoT Works

Philip DesAutels- Social Technologist, IoT Works

With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the... Read More →



Thursday October 25, 2012 1:00pm - 5:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA