Loading…
FutureM has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Keynote [clear filter]
Tuesday, October 23
 

9:30am

FutureM/IMS Shared Keynote - The New Digital Marketplace
Speakers
avatar for Chris Brogan - President, Human Business Works

Chris Brogan - President, Human Business Works

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a... Read More →


Tuesday October 23, 2012 9:30am - 10:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Mobile Commerce Summit: Keynote- A Consumer’s Perspective on Mobile Commerce

From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →


Tuesday October 23, 2012 1:30pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:15pm

Mobile Commerce Summit: Panel 2- The New Role of Media, Marketing and Big Data

As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Ben Saren- Vice President, Marketing, Litle & Co

Ben Saren- Vice President, Marketing, Litle & Co

Ben is an entrepreneurial, innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small. Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present... Read More →
avatar for Molly Plozay- Vice President, First Data

Molly Plozay- Vice President, First Data

Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications... Read More →
avatar for Greg Garson- Practice Lead, High Start Group

Greg Garson- Practice Lead, High Start Group

Before High Start Group, Greg was with MasterCard Advisors, where he managed a team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards/payments and business change. Greg’s expertise is in new value proposition... Read More →
avatar for Gene Wisniewski- SVP Sales, Linkable Networks

Gene Wisniewski- SVP Sales, Linkable Networks

Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth. Wisniewski has a long history of senior sales and marketing positions, anchored by... Read More →


Tuesday October 23, 2012 2:15pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:45pm

FutureM/IMS Shared Keynote - Digital Disruption: Why No One is Equipped for the New Era of Marketing

During this provocative presentation, Shiv Singh will discuss why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that is going increasingly digital. The role of real-time marketing, the changing of business models, the separation of brands from products and how driving advocacy, purchase intent and selling is changing.  He'll also discuss how Facebook can turn into a $100 stock very quickly.


Speakers
avatar for Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover and is a past Effies Grand Jury judge. The award winning work done by his teams and him have been recognized... Read More →


Tuesday October 23, 2012 4:45pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

8:45am

FutureM/IMS Shared Keynote - Digital Marketing in the Political Arena Fireside Chat

As the presidential election approaches, what can marketers learn from Barack Obama and Mitt Romney¹s digital campaigns? Moderated by Dorie Clark, a former political journalist and spokeswoman for Howard Dean¹s groundbreaking presidential campaign, this session will explore current best practices, the difference between digital marketing in the political and business realms, and emerging trends we can expect to see in 2013 and beyond.


Wednesday October 24, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

FutureM/IMS Shared Keynote - Advice from a CMO: How to Avoid Digital Fads and Focus on Things that Work

jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry.  This mission is simple, bring humanity back to a business that forgot it long ago.  jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work .  Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission. 
 
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.


Speakers
avatar for Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product and loyalty strategies.   Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2009.  In his 6 years at JetBlue, he has experienced... Read More →


Wednesday October 24, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA