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Tuesday, October 23
 

10:30am EDT

Marketing to the Digital Consumer

This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community.  This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc.  With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective,  is one-on-one marketing still the future?  What’s the difference between a mobile strategy and a mobile presence?  How can retailers really achieve multi-channel, fully integrated marketing?


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Larry Weber - Chairman, W2 Group

Larry Weber - Chairman, W2 Group

Larry Weber is Chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding... Read More →
avatar for Corinne J. Munchbach- Analyst, Forrester Research

Corinne J. Munchbach- Analyst, Forrester Research

Corinne is an Analyst serving CMOs and Marketing Leadership professionals at Forrester Research. She researches and consults on shopper and path-to-purchase marketing, emerging media and technology, digital strategy, and new approaches to brand building. She also manages an executive... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

12:00pm EDT

Mobile Commerce Summit: Panel 1 – The War for Your Customer

Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 


Speakers
avatar for Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com... Read More →
avatar for Janet Muto- Managing Partner, High Start Group

Janet Muto- Managing Partner, High Start Group

Before High Start Group, Janet served as the VP of Marketing and CMO for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. She was VP of Worldwide Marketing for MicroTouch Systems, where she led the MicroTouch-Enabled branding program and developed strategic... Read More →
avatar for Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones. Mike was formerly the CEO of Modiv Media which pioneered in-store mobile... Read More →
avatar for Joshua Robin- Director of Innovation, MBTA

Joshua Robin- Director of Innovation, MBTA

Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information. As a result of these efforts, more than 50 apps... Read More →


Tuesday October 23, 2012 12:00pm - 1:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce

12:00pm EDT

The Future of Social is Action and ROI

Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics... Read More →
avatar for John Federman- CEO, Dailybreak

John Federman- CEO, Dailybreak

John Federman is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative mediate platforms designed to connect buyers and sellers. He is currently on his 6th CEO position at Dailybreak, holding an incredible track record... Read More →
avatar for Jason Kodish- 	SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish- SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish is a digital and social analytics expert leading Digitas' North American Analytics team. An OMMA and Echo award winner, one of Jason's claims to fame is that he was the first Marketing Manager in Starbucks' history. He has worked with clients such as Amazon, Comcast... Read More →
avatar for Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk was previously the head of global digital and e-commerce strategy for the Gillette brand at Procter & Gamble and spent the last 3 years focusing on bolstering the brand’s digital fundamentals and creating inroads into social media, CRM and content generation... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm EDT

Entrepreneur's Grill Hosted by Scott Kirsner


Boston.com Innovation Economy blogger Scott Kirsner (@ScottKirsner) brings in a local entrepreneur to pitch a new product to an investor.This "show" which will be live streamed on Boston.com will allow viewers and guests to submit their own questions to Kirsner.

Witness a real-time pitch and response - and take your chance to grill a start-up.


Speakers
avatar for Scott Kirsner- Innovation Economy Blogger

Scott Kirsner- Innovation Economy Blogger

Kirsner, Innovation Economy blogger, writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. He served as a contributing writer for Fast Company and Wired, and his writing has appeared in The New York Times, BusinessWeek, Newsweek, Salon, Variety... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

2:00pm EDT

How Will the Class of 2016 Change the World of Marketing?

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.

Student Panel

There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.


Speakers
avatar for Matt Jacobs- Director of Channel Planning, AMP Agency

Matt Jacobs- Director of Channel Planning, AMP Agency

As a Director of Channel Planning at AMP Agency, Matt spearheads cross-channel strategy development and ideation to create integrated marketing solutions for a range of Fortune 500 brands. Matt has broad marketing experience spanning roles in business development, planning and... Read More →
avatar for Kenneth Elmore- Dean of Students, Boston University

Kenneth Elmore- Dean of Students, Boston University

Dean of Students at Boston University since 2003. Coordinates university efforts to provide a safe environment, where students can find their way within a vibrant community. Responds to student concerns; helps students solve their problems; and, helps students build communities... Read More →


Tuesday October 23, 2012 2:00pm - 3:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

2:00pm EDT

Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing

For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.

An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.

This session will tackle questions such as:

* How do companies use behavioral advertising and social marketing?

* What are the current technologies being used?

* What is the current state of internet privacy law?

* Where is the law headed?

* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?

* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?


Speakers
avatar for Greg Meyer- SVP, Account Director, Hill Holliday

Greg Meyer- SVP, Account Director, Hill Holliday

Greg is a senior-level integrated marketing professional with 17+ years of experience. He has a proven track record for driving sales growth and consumer engagement via fully integrated programs. He values the ever-evolving digital landscape but will not sacrifice the foundation... Read More →
avatar for Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerry Silver is a partner in the Litigation Group of Sullivan & Worcester's New York office. Mr. Silver has unique experience in software, privacy, cloud computing, internet and IT outsourcing disputes. Mr. Silver also regularly represents clients in financial services disputes, IP... Read More →
avatar for Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman is the leader of the firm's Intellectual Property Group. Her practice spans the United States, Europe and the Middle East and emphasizes the law and business of intellectual property with a particular focus on structuring and negotiating complex commercial transactions... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

2:00pm EDT

The Channel-less Consumer: Identifying Attribution within Digital

Where is mobile’s credit along digital conversion path?  Measuring mobile's contribution to online conversion has been difficult or even impossible... until now.    Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path. 


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Media & Advertising

3:15pm EDT

Mobile Commerce Summit: Panel 3- Winning Strategies for Banks, Retailers and Advertisers

With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 

 


Speakers
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s... Read More →
avatar for Nitzan Shaer- Managing Partner, High Start Group

Nitzan Shaer- Managing Partner, High Start Group

Nitzan co-founded HSG, a consulting firm focused on helping companies create and launch breakthrough products. Prior to HSG, Nitzan headed the Mobile Group at Skype, which became one of the top mobile applications globally. He is an active angel investor and board member. He began... Read More →
avatar for Aron Schwarzkopf- CEO, Leaf

Aron Schwarzkopf- CEO, Leaf

Aron is the founder and CEO of Leaf, a big data platform enabling brick & mortar businesses and their customers to get more out of their everyday transactions. Aron started Leaf upon graduating from Babson College, where he now mentors students on how to bootstrap and finance a new... Read More →
avatar for Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch was born in Boston at age 7. At age 12, he founded his first start-up. It failed gloriously, achieving profits several times those of Twitter. After his freshman year at Princeton (the requirement to achieve the term dropout), Seth took a "leave-of-absence" to found... Read More →


Tuesday October 23, 2012 3:15pm - 4:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce

3:30pm EDT

The End of Depth? Marketing Complex Services and Products

In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Speakers
avatar for Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest... Read More →
avatar for Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.  Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing... Read More →
avatar for Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen combines more than 15 years of marketing leadership with a laser focus on prospects, customers and the market to drive business results. In her Vice President, Marketing leadership role with PlumChoice®, Inc., she is accountable for the company's market presence, reputation... Read More →
avatar for Joe Chernov - VP of Marketing, Kinvey

Joe Chernov - VP of Marketing, Kinvey

Joe Chernov is the VP of Marketing for Kinvey, a mobile backend as a service start-up in Cambridge, MA. Joe joined Kinvey from Eloqua, where, as VP of Content Marketing, he helped take the company public and was named “Content Marketer of the Year.” He speaks at universities... Read More →
avatar for Veronica Kido - President, Kido Communications, LLC

Veronica Kido - President, Kido Communications, LLC

Veronica Kido is an award-winning marketing communications specialist. With 20 years of corporate and PR agency experience, she has worked with both startups and multibillion dollar technology services firms. Veronica successfully builds brand identities, creates compelling positioning... Read More →

Sponsors

Tuesday October 23, 2012 3:30pm - 4:45pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing
 
Wednesday, October 24
 

9:00am EDT

Traditional Marketing is Dead! What’s Your Engagement Strategy?

Today’s marketing strategy must focus on engaging audiences both new and existing. With engagement comes viral Word-of-Mouth and customer endorsements – the anchors of Engagement Marketing. It is crucial to understand “why” and “how” engagement should be a strategic element of your marketing approach. With new technologies, tools and platforms emerging every day, marketers need to attack these opportunities with clear objectives and measurement. From mobile to social to loyalty programs, this session will examine the Engagement Marketing concepts, strategies and technologies that allow brands both small and large to engage and interact with customers to drive business results.


Speakers
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Gail Goodman- CEO, Constant Contact

Gail Goodman- CEO, Constant Contact

A small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the... Read More →
avatar for Teicko Huber - CEO, Focus2Grow

Teicko Huber - CEO, Focus2Grow

Teicko Huber is the founder of Focus2Grow, a business-to-business management consulting firm that lives at the intersection of Sales and Marketing; SMarketing. With the development of the Periodic Table of Topline Growth - empowering salespeople and marketing teams with technology... Read More →
avatar for Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael is a Boston entrepreneur and an expert in the mobile payments space. As the Chief Rockstar and COO at LevelUp, Michael is responsible for using LevelUp’s mobile payment network to help restaurants and retailers increase revenue and loyalty. Before LevelUp, Michael built... Read More →
avatar for Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman is the Senior Vice President, Consumer Businesses for CityGrid Media, an IAC owned online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. In this... Read More →

Sponsors

Wednesday October 24, 2012 9:00am - 11:00am EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

10:30am EDT

Harvesting Consumer Intent from the Social Web

The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent.   This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.  


Speakers
avatar for David Teicher- Associate Editor and Brand H@cker, Advertising Age

David Teicher- Associate Editor and Brand H@cker, Advertising Age

David is the Associate Editor of Ad Age DigitalNext, covering startups in the emerging media and technology space. David is also responsible for Ad Age's conference programming efforts, lining up speakers and developing event content. Additionally, he is the resident social media... Read More →
avatar for Edward Boches- Chief Innovation Officer, Mullen

Edward Boches- Chief Innovation Officer, Mullen

Edward splits his time between Mullen, an Ad-Age A-list agency, and Boston University’s College of Communications. One of Mullen’s four original partners, he currently serves as the agency’s chief innovation officer. During his 29 years with the agency, most of them spent... Read More →
avatar for Jeff Janer- Co-founder, Springpad

Jeff Janer- Co-founder, Springpad

Jeff spearheads business development and public relations at Springpad. Jeff was most recently CMO of Third Screen Media (acquired by AOL), and has held a variety of senior executive roles at numerous companies, including VP of Marketing & Business Development at Britemoon, Founding... Read More →
avatar for Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner is an EVP Group Creative Director at Deutsch NY, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech, called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Liz is also the author of Mom-101... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

10:30am EDT

The New Island of Misfit Toys: Attracting Talent to the Agency of the Future

Sean Corcoran, SVP, Digital Media & Social Influence at Mullen (and formerly a senior digital media and marketing analyst at Forrester) leads a group of "misfit toys" (A.K.A. Creative Technologists) in a discussion about why they chose the agency world to ply their skills and what unique talents will be needed to build the agency of the future. The group will show breakthrough creative and tech work they've done for JetBlue, Google and numerous other progressive, thought-leader brands and enlighten the audience about pathways to stimulating and rewarding opportunities in the agency realm.   


Speakers
avatar for Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr is a Creative Director with Crispin Porter + Bogusky, and a Lecturer at Boulder Digital Works at the University of Colorado. With over 15 years of professional experience designing and developing for the screen and beyond, Joe has a background in a wide variety of interactive... Read More →
avatar for Pam Scheideler- Head of Production, Google Creative Labs

Pam Scheideler- Head of Production, Google Creative Labs

Pam has worked in several leading-edge agency and client-side tech-creative environments - currently as head of production at the Google Creative Lab in NYC and previously in digital production roles at JWT and Crispin Porter + Bogusky. Her client work include the re-launch of... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL... Read More →
avatar for Mathew Ray- Director of Creative Technology, Mullen

Mathew Ray- Director of Creative Technology, Mullen

Mathew is a Technologist and Interactive Architect with a background in both Computer Science and Fine Arts. He is equally at home with developers and designers and interested in pushing the limits of what can be done both within the confines of the screen and beyond in the physical... Read More →
avatar for Christian Madden- Director of Creative Technology, Mullen

Christian Madden- Director of Creative Technology, Mullen

Christian has 10 plus years of experience in the digital space, spending the dot-com years working for pure-play interactive shops before switching to integrated advertising when the bubble burst. Prior to joining Mullen, Christian developed Web applications and e-commerce platforms... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

1:00pm EDT

Sustainable Marketing is the Future

We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others.  In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?  


Speakers
avatar for Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg is the corporate sustainability evangelist at the non-profit Basel Action Network, the world's leading resource for electronic waste recycling support. Mike helps companies, governments and institutions manage their "e-waste" (the most toxic thing a company produces... Read More →
avatar for Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin... Read More →
avatar for Cannon, Amy- Executive Director, Beyond Benign

Cannon, Amy- Executive Director, Beyond Benign

Amy holds the world's first Ph.D. in Green Chemistry from UMass, an M.S. from UMass and a B.S. from Saint Anselm. Amy was Assistant Professor Green Chemistry and Director Outreach and Community Education, Center for Green Chemistry, UMass Lowell. In 2007 she co-founded Beyond Benign... Read More →
avatar for Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis founded Eco Marketing in 2009 with over 25 years of experience. Eco Marketing represents the intersection of her skills and her passion. She has held or managed almost every marketing function from research to sales. She developed her knowledge of energy and the environment... Read More →
avatar for Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund is an international businesswoman, entrepreneur, and storyteller with over 20 years experience. She has led teams and built strategic partnerships in over 15 countries. In 2006 as Founder of Mango Networks, Lisa focused her mission on consulting in Corporate Citizenship... Read More →


Wednesday October 24, 2012 1:00pm - 3:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

1:30pm EDT

How Behavioral Research and Social Insights Deepen Customer Participation

Understanding the behavioral science foundation behind customer “brand love” provides marketers with key levers that can be pulled during launch – and connecting brands to the core components of the self at a subconscious level (human brand connections) is a critical step before building social media buzz. Brands can now create owned, virtual communities enabling them to gather insights from category enthusiasts or activate and involve their most vocal champions. This panel explores the ways brands like Pepsi, New Balance and Frito Lay brands are engaging customers throughout the stage gate process using innovative new methods, and discusses future applications.


Speakers
avatar for Julie Hall- Executive Vice President, Schneider Associates

Julie Hall- Executive Vice President, Schneider Associates

Author and product launch expert Julie Hall has two decades of expertise in integrated marketing in consumer products and packaged goods, specializing in revitalizing icon products by motivating consumers to try re-branded or reformulated products. Julie’s expertise spans public... Read More →
avatar for Rich Armstrong- Co-founder, my-take, LLC

Rich Armstrong- Co-founder, my-take, LLC

Rich is an executive with a track record of success, holding a variety of roles with experience in Marketing, Product Management, Sales and Business Development. Rich has built teams and managed advertising, research, promotions, and product development efforts for industry leading... Read More →
avatar for Todd Hoskins- Co-founder, my-take, LLC

Todd Hoskins- Co-founder, my-take, LLC

A seasoned marketing executive, Todd Hoskins has twenty years of brand, product and sales management experience. Todd has directed the marketing efforts of industry leading companies such as Pure Fishing (Jarden) , Raymarine, Polaroid, Danaher and Vermont American (division of Emerson... Read More →
avatar for Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

With 20+ years of experience & a career spanning Music Retailing, Foodservice & CPG roles at both Coca-Cola & PepsiCo, Stephen Springfield has worked as a strategist & consultant for some of the world’s largest brands. Combining his experience with academic training in social... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

1:30pm EDT

The Future State of Mobile Audience: Scale, Targeting and Tracking

Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers  insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape. 


Speakers
avatar for Matt Duffy - VP of Marketing, Jumptap

Matt Duffy - VP of Marketing, Jumptap

Matt Duffy is responsible for crafting and executing on Jumptap’s marketing and brand strategy. He has more than ten years of marketing and sales experience in the advertising and communications industries. Prior to Jumptap, Mr. Duffy served as VP of Marketing at Schwartz Communications... Read More →
avatar for Sonny Kim- SVP of Digital Media, PGR Media

Sonny Kim- SVP of Digital Media, PGR Media

Sonny joins from AMP agency where she was SVP of Digital and responsible for digitalstrategy and planning for AMP’s clients. Prior to its acquisition by AMP in 2008, she servedas Partner of Fulgent Media playing a vital role in the growth of the agency. Through 16 yearsof experience... Read More →
avatar for Victor Milligan- CMO, Nexage

Victor Milligan- CMO, Nexage

Victor joined Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth... Read More →
avatar for Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri is responsible for leading TARGUSinfo’s efforts in establishing key strategic partnerships for the AdAdvisor business across online and mobile display advertising. Prior to TARGUSinfo, Ken worked as VP of Business Development for Lucidmedia, a leading advertising targeting... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Media & Advertising

1:30pm EDT

Enterprise Software Marketing in an Open Source World

Open Source software has taken hold in the enterprise and Red Hat and Acquia are driving the revolution – a revolution that raises a variety of new challenges for software marketing professionals including:

  • Brand differentiation when technology converges
  • Positioning in a post-Features & Functions world 
  • Channel partner development with an open source solution
  • Ecosystem cultivation to influence software adoption

Join Ontios, Red Hat and Acquia for a spirited discussion into how the worlds leading open source firms are rethinking enterprise software marketing, supporting their ecosystems and propelling tremendous growth through both traditional and social media, channels outreach and other innovative approaches. 


Speakers
avatar for Bryan House- Vice President of Product Marketing, Acquia

Bryan House- Vice President of Product Marketing, Acquia

Bryan House is the vice president of product marketing at Acquia, where he was employee #6 when he joined five years ago. In his role, Bryan is responsible for evangelizing open source, Drupal and Acquia to analysts, media, and customers around the globe. Prior to Acquia, Bryan ran... Read More →
avatar for Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike manages a team of marketing, program and evangelism professionals responsible for building and scaling a vibrant worldwide 3rd party ecosystem of solutions and technologies which will power the modern business based on the Red Hat platform. Mike’s team is responsible for... Read More →
avatar for John Francis- Principal, Ontios

John Francis- Principal, Ontios

John has served as President at several award winning interactive services, strategy and application development firms. He served three terms (9 years) on the MITX board, acting as co-chair of the MITX Innovation Awards from its’ inception through 2011. He is a frequent guest... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce

3:00pm EDT

Marketing on Facebook? Tell Me a Story.

“The basic idea is that ads should be content...” -Mark Zuckerberg. 

As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.


Speakers
avatar for Adam Benjamin- Global Marketing, Facebook

Adam Benjamin- Global Marketing, Facebook

Adam Benjamin is a Global Marketer for Facebook, where he has worked since 2010. At Facebook, Adam currently leads a sales team focused on the CPG/Beverage vertical, which is focused on educating clients and agencies on marketing opportunities across the Facebook platform and... Read More →
avatar for Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral is one of the world’s leading experts on Social Networks, Social Media and DigitalStrategy. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAPand many other leading Fortune 500 firms on realizing business value from social media andinformation... Read More →
avatar for Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

In 2007, with three kids, a mortgage and a looming recession, advertising executive and word-of-mouth marketing pioneer Jamie Tedford, left his cushy job to bootstrap Brand Networks. He partnered with Rochester-based software engineer and technology entrepreneur Mike Garsin with visions... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing

3:00pm EDT

Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI

 Learn how the modern consumer interacts with video across multiple screens:  Tablet, Mobile, Desktop and TV.   

 We will tackle the following questions:  How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium?  How can marketers maximize the return of video advertising investments across multiple screens?  What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it?   Who are the winner's and loser's in the coming decade given these trends?


Speakers
avatar for Gina Preziosa- VP Group Digital Media Director, 	mediahub/Mullen

Gina Preziosa- VP Group Digital Media Director, mediahub/Mullen

Gina officially started her career in digital media the year that Google launched which was 1998. Her first job was at the Harvard of digital media, Strategic Interactive Group, now known as Digitas. She has had stints at small direct shops and Arnold prior to joining Mullen... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Eric Korsh- VP/GD, Brand Content, Digitas

Eric Korsh- VP/GD, Brand Content, Digitas

Eric leads the brand content practice across Digitas clients serviced out of Boston, Chicago, San Francisco and Detroit. He leads content strategy development and execution - borne out of insights, driving brand goals and business results. Clients include Tide, Sprint and eBay... Read More →
avatar for Harry Kargman- CEO, Kargo

Harry Kargman- CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites and apps. Kargo has won numerous awards including a Mobi and an... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Media & Advertising

3:00pm EDT

Bringing Digital Content to Brick and Mortar Retail

Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts. 


Speakers
avatar for Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content. Ian works... Read More →
avatar for Erik Pelletier- Director of Client Services, Almighty

Erik Pelletier- Director of Client Services, Almighty

Erik is the executive lead for the client services team at Almighty, focused on aligning Almighty's capabilities with the business objectives of our clients, and providing both strategic and tactical leadership to help both bring work to market and identify opportunities for learning... Read More →
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin is an interaction designer at IDEO Boston. He helps clients realize ideas and communicates those ideas by quickly building functional and interactive experience prototypes. Todd has experience in developing and implementing complex interactive systems and interfaces... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce

3:00pm EDT

QR is Dead. Long Live QR.

Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.


Speakers
avatar for Mark Petrie- Senior Manager, Product Management, Digimarc

Mark Petrie- Senior Manager, Product Management, Digimarc

As Senior Manager of Product Management for Digimarc, Mark is responsible for driving product strategy centered on the company’s digital watermarking technology. Mark has over 20 years of experience leading product and technology teams for industry leaders such as Tripwire, IKON... Read More →
avatar for John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh founded Nellymoser Inc., a mobile marketing and technology services provider to publishers, advertisers, retailers and brands, and is the company’s chief strategist and evangelist. Before Nellymoser he was CTO of Reelworks and part of the early team at Voxware... Read More →
avatar for Roger Matus- Executive Vice President, Nellymoser

Roger Matus- Executive Vice President, Nellymoser

Roger Matus is a marketing-oriented entrepreneur who lives, eats and breathes mobile. He proudly claims “early adopter” stripes when he says that he owned an early bag cell phone, a Palm Pilot and the Palm IV interconnected device. Now, as EVP of Nellymoser, he is regularly... Read More →
avatar for Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait is taking on the mobile and interactive world from an unlikely home - within one of the great American printing companies: Quad/Graphics. As product manager for interactive print solutions, he's engaged in the process of integrating the immediacy and connectivity of... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce

4:30pm EDT

Consumer Retention in Mobile Apps

Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Brett Leary- VP/Director- Mobile, Digitas

Brett Leary- VP/Director- Mobile, Digitas

As VP of Mobile Strategy within Digitas’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s network of clients which include; P&G, Bank of America, AholdUSA and Dunkin Donuts. Brett also... Read More →
avatar for Lars Albright- CEO and Co-Founder, SessionM

Lars Albright- CEO and Co-Founder, SessionM

Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple's mobile advertising business unit. Before Apple, Lars was Co-Founder... Read More →
avatar for Jon Auerbach- General Partner, Charles River Ventures

Jon Auerbach- General Partner, Charles River Ventures

For 12 years, Jon backed teams in almost every aspect of mobile, from advertising to infrastructure, service providers, spectrum and applications. Before CRV, he was general partner at Highland Capital Partners, leading mobile where he led or co-led investments in Quattro Wireless... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Media & Advertising

4:30pm EDT

Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges

The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.


Speakers
avatar for Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

As Senior Vice President of Marketing and Products, Marc Caltabiano is responsible for product strategy, product management, marketing and PR at Cartera. Marc brings 20 years of product and marketing experience in CRM, self-service, e-commerce, and enterprise search. Prior to Cartera... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL... Read More →
avatar for Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff is a General Partner at Flybridge Capital Partners. He represents the firm on the boards of Cartera Commerce, ClickSquared, DataXu, i4cp, Plastiq, SavingStar, SimpleTuition, and tracx. Prior to joining the firm in January 2003, Jeff co-founded Upromise (acquired by Sallie... Read More →
avatar for Angus Davis- Founder and CEO, Swipely

Angus Davis- Founder and CEO, Swipely

In 1999, Angus co-founded Tellme, which revolutionized speech recognition systems today used by 1 in 3 Americans. Microsoft acquired Tellme in its largest-ever acquisition of a private company in 2007. Prior to Tellme, Angus joined Netscape as their youngest employee where he... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Mobile & Commerce
 
Thursday, October 25
 

8:00am EDT

Social Marketing Strategies Gone Private; New Ways to Engage

Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.


Speakers
avatar for Daniel Sullivan- CEO, Crowdly

Daniel Sullivan- CEO, Crowdly

Daniel is a self-described “serial entrepreneur” with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities... Read More →
avatar for Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith is a broadband and mobile entrepreneur focused on the convergence of consumer, media, and cross-platform technology. She has introduced transformative consumer media technology to consumers and businesses across multiple platforms. Meredith began her career as VP of... Read More →


Thursday October 25, 2012 8:00am - 9:30am EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing

9:30am EDT

Design for Delight

As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today.   We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

There will be light snacks and refreshments toward the end of the session.


Speakers
avatar for John Pepper- Founder and CEO, Boloco

John Pepper- Founder and CEO, Boloco

John Pepper is the founder and CEO of Boloco (www.boloco.com). Since 1997, the Boston-based family of 19 restaurants & 300 team members serves globally inspired burritos, bowls, smoothies & shakes. With locations in Massachusetts, New Hampshire, Vermont and Maryland, Boloco expects... Read More →
avatar for Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke leads ISITE Design’s digital strategy practice which helps enterprises unify and act on their customer experience and digital business plans. Dave teaches graduate courses in digital business and social branding – and keynotes internationally on the future of... Read More →
avatar for Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma is an entrepreneur with a long history in e-commerce. Brian was part of Zappos.com, serving several roles over 7 years. After incubating several departments within the marketing department Brian ultimately became Director of User Experience. As head of UX Brian built the... Read More →
avatar for David Oksman- Head of Marketing, Life is good

David Oksman- Head of Marketing, Life is good

David Oksman currently serves as Head of Marketing at The Life is good Company, a lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need through its nonprofit, the Life is good Playmakers. In this role, David leads the Marketing and E-commerce... Read More →
avatar for Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley and her team are the behind-the-scenes masterminds who improve, design and innovate the Zipcar member experience across all channels—from mobile to web to the Zipcar itself. Among many other cool features, Lesley led the charge in creating Zipcar's smart phone applications... Read More →


Thursday October 25, 2012 9:30am - 11:00am EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing

11:00am EDT

Building Brands and Driving Engagement with Video Communications

The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.


Speakers
avatar for Douglas Ashton- Founder, OpenExchange Communications

Douglas Ashton- Founder, OpenExchange Communications

A long-time Wall Street analyst turned SaaS entrepreneur, Doug founded OpenExchange in 2009 when he saw the need to bring a community-based approach to financial services and C-suite collaboration. He is the company's VP, Product Development, putting his new-found passion for product... Read More →
avatar for Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston brings a strong combination of sales, marketing and product management skills to the company's core management team. Over the last 20 years, he has served in various sales and marketing leadership positions throughout the high-tech industry, including Founder and... Read More →
avatar for Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd is a marketing innovator with a strong combination of editorial, design, sales and business development experience. A former NYTimes reporter, Ashley covered breaking news and features and still writes regularly for newsletters, magazines and blogs. Her marketing experience... Read More →
avatar for Peter N. Vicars - President and CEO, Vgo

Peter N. Vicars - President and CEO, Vgo

Peter Vicars has a highly successful global track record and over 30 years of experience in the networking and telecommunications industry. Mr. Vicars is currently the president and CEO of Vgo, a company which develops and markets visual communications via Robotic Telepresence devices... Read More →
avatar for Dave Laughlin - Founder & CEO, VSnap

Dave Laughlin - Founder & CEO, VSnap

Dave McLaughlin is CEO & Co-Founder of Vsnap, a simple video messaging system for businesses that want an easy tool to make their customers feel special. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal. Prior to that, Dave Co-Founded and ran... Read More →


Thursday October 25, 2012 11:00am - 12:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am EDT

Creating Meaningful Digital Experiences: The Semiotics of UX

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.


Speakers
avatar for Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie manages UX and client strategy at25K DIGITAL, a company specializing in advanced user experience and interaction design. With a background in brand planning, cognitive linguistics, and qualitative research, her approach always focuses first on everyday human behavior. In her current role, she combines technology with... Read More →
avatar for Mark Badger- UX/Creative Director, Roundarch Isobar

Mark Badger- UX/Creative Director, Roundarch Isobar

Mark has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service... Read More →
avatar for Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn is a Boston-based editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited... Read More →
avatar for Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt is a user experience strategist in New York City where he collaborates with agencies, startups, and established companies to bring strategic vison to UX and product development projects. Educated in semiotics, philosophy, and psychology, Thomas brings a unique perspective... Read More →


Thursday October 25, 2012 11:00am - 12:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing

12:30pm EDT

Are Brands Becoming Media Houses?

Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.


Speakers
avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to... Read More →
avatar for Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002... Read More →
avatar for David Woodrow- 	 Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow- Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow leads the Skyword Partner Services team, which develops and executes clients’ content marketing programs. Prior to joining Skyword, David headed the Client Services organization at Participate Systems, a technology and professional services company that developed... Read More →
avatar for Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina is the Managing Director of Content Marketing Solutions at Resolution, and manages Resolution Canada. She is responsible for the strategic direction of data-driven content creation opportunities, as well as overseeing the expansion of the Resolution's search offering... Read More →
avatar for Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell is the Vice President of Business Development at Thomson Reuters where he is responsible for helping the world's largest international news agency evolve in the digital era. A seasoned digital executive with over 10 years of experience across both web and mobile... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing

12:30pm EDT

The Future of Global Growth Isn't Thin Relationships

Deeper, globally reaching market conversations that define and grow your marketplace are in demand yet need better attention from marketing teams.  In the last five to seven years, we’ve been figuring out social media for “reach” and broad interaction. Today, however, thin relationships may not be connecting your marketing strategy to global executive decision-makers and influencers. We’ll look at executive engagement models and thought leadership marketing to create global and executive conversations.


Speakers
avatar for Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling is the Managing Principal of Chromium, an innovative branding consultancy with offices in San Francisco and Washington, DC. His work focuses on unifying brand strategy, brand identity, and brand culture for national and global companies. A frequent author and speaker... Read More →
avatar for Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth is a Partner in the San Francisco office of the Brunswick Group. Amanda was previously Chief Marketing Officer at Morrison & Foerster, a Top 25 global law firm, and investment banks, Thomas Weisel Partners and Montgomery Securities. Amanda's core competency is corporate... Read More →
avatar for Stephen Goodman - Director, Nexus Partners

Stephen Goodman - Director, Nexus Partners

Stephen likes to build innovative and revenue-centric ways to grow customers, markets and influence. He has long experience in marketing, business development and strategy including with Cisco, Orange, Hitachi, ETS, and a UAE investment authority. He pioneered an innovative group... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm EDT

The Role of the Social Employee

Consumers thirst for real-time information and brand engagement to inform purchase decisions. And the savvy Social Business that satisfies that desire for instant gratification and provides the content customers need to make those decisions will reap the benefits. Despite this fact, many companies fail to recognize the power of their greatest and most scalable asset – their employees.   Learn how IBM is educating and activating employees to serve as social media brand ambassadors, the resulting business impact, and how B2B/B2C organizations can develop programs to provide value to target audiences, increase the quality of customer touchpoints and build brand advocacy.


Speakers
avatar for Kevin Green - Vice President Strategy, Digital Influence Group

Kevin Green - Vice President Strategy, Digital Influence Group

As VP of Strategy for Digital Influence Group, Kevin is responsible for developing agency brand strategy and partnering with clients to develop breakthrough marketing and integrated digital campaigns that center on social experiences and engagements. With deep experience driving interactive... Read More →
avatar for Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

For the past 14 years, Stacy has helped shape IBM's employee engagement and enablement strategy. In her current role as global projects leader for the corporate brand systems, workforce enablement team, Stacy helps design and implement key worldwide projects that shape the employee... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm EDT

The Next Generation of Rich Media

The Next Generation rich media panel will share in-depth case studies of recent rich media campaigns that generated high conversion rates and substantial ROI. Audience members gain insight into how to leverage the next generation of rich media and leave with tangible ideas for future campaigns.   Benefits:   • Learn about the next generation of rich media applications • Understand how to leverage targeting capabilities • Explore advanced performance monitoring and web metrics • Discuss B2B and B2C case studies • Learn how to how to boost campaigns with ad capabilities highlighting sight, sound, and motion  


Speakers
avatar for Andy Pocock- Vice President, North America, Flashtalking

Andy Pocock- Vice President, North America, Flashtalking

As Vice-President of Flashtalking US Andy works across sales, marketing, business development and operations. Andy has over 13 years digital advertising & technology business experience in the UK, Europe, Asia and the US. Beginning his career at ad technology start-up, Tangozebra... Read More →
avatar for Harry J. Gold- CEO, Overdrive Interactive

Harry J. Gold- CEO, Overdrive Interactive

Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that has served clients such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Joe, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC and IBM. Harry is a frequent... Read More →
avatar for Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel works closely with brands like LendingTree, Dell, Audible, Air Canada, and many top agencies to develop innovative data-driven marketing strategies. He’s guided his clients towards campaigns that deploy the magical mix of great creative, data-driven messaging, and real-time... Read More →
avatar for Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian is a Creative and Technical Sales Director at PointRoll with over a decade of technical and creative experience in the digital space.  Dan specializes in helping his hundreds of clients develop sound dynamic strategies and impactful creative solutions. After joining... Read More →
avatar for Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan is and has been the top billing AE at Undertone dating back to early 2008, and was promoted to Sales Manager Northeast in January. While still in a sales role, he is also responsible for managing others on his team. Year over year, Jonathan has continued to produce record... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:00pm EDT

Will Bigger Data Mean Bigger Problems or Opportunities?

Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?


Speakers
avatar for Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into... Read More →
avatar for Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where... Read More →
avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery... Read More →
avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock... Read More →
avatar for Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon covers the Advertising and Marketing Services industries for BMO Capital Markets, including ad agency holding companies, direct/data marketers, and internet marketing and advertising technology. His flagship research series “The Race for the Digital Marketing Hub... Read More →


Thursday October 25, 2012 2:00pm - 4:00pm EDT
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA
  Marketing

2:30pm EDT

Are We Investing in Campaigns or Products?

There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value?     This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value. 


Speakers
avatar for Mike Scopino - UX Design, Almighty

Mike Scopino - UX Design, Almighty

Mike Scopino leads UX design at Almighty. He is obsessed with functionality, both online and off, and acts as a constant advocate for the end-user. With professional experience in visual design and development, Mike creates online strategy with a holistic understanding of... Read More →
avatar for Jeff Wilder - Technology Director, Almighty

Jeff Wilder - Technology Director, Almighty

The very definition of a creative technologist, Jeff Wilder maintains both a vision for the long-term goals of clients while at the same time managing all of the development that goes into achieving them. Formerly the Senior Technical Architect at PUMA, Mr. Wilder has extensive... Read More →
avatar for Patrick Tomasiewicz- Marketing, New Balance

Patrick Tomasiewicz- Marketing, New Balance

Patrick channels product marketing stories into the digital commerce world for New Balance. Patrick enjoys connecting digital and physical mediums to create social consumer experiences. In his spare time he's an accomplished fitness jogger, internet addict, mac 'n cheese connoisseur... Read More →
avatar for Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer is the Digital Communications and Community Manager at PerkStreet Financial, where she helps people connect over a shared desire to live a better life by making smart choices with their money. In addition to managing PerkStreet’s brand voice in social media... Read More →
avatar for Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve is a platform-independent interactive CD/AD/UX/UI professional who prides himself on being able to come up with "the big idea" as well as make those ideas a reality. He has spent over a decade working at established interactive and advertising agencies, conceptualizing... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing

4:00pm EDT

Who Needs School Anyway?

Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.


Speakers
avatar for Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy is the headmaster of Cushing Academy, a boarding and day college preparatory school in Ashburnham, Mass. Dr. Tracy is a leader in the independent school world whose educational vision has been highlighted in national and international media, ranging from The New... Read More →
avatar for Moira Kelly- President & Executive Director, Explo

Moira Kelly- President & Executive Director, Explo

Moira Kelly is the president and executive director of Explo, an international leader is summer enrichment. More than 55,000 students from 60 countries and across the US have attended Explo's programs on the campuses of Yale University, Wellesley College, and St. Mark's School. In... Read More →
avatar for Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Takanao Wadhwa is the Head of Mobile at the Wikimedia Foundation, where he leads the world’s fifth most visited website – Wikipedia – in its largest growth area. Kul focuses on using technology to empower people globally. He is a thought leader on technology, community... Read More →
avatar for Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael’s work has garnered numerous national and international design awards including Communication Arts, AIGA, Print Magazine, How Magazine, ID Magazine, the Council for the Advancement and Support of Education and the University and College Designers Association. Michael... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm EDT

FutureM Boston Angel Investor Shark Tank: $100,000 to be Awarded to Startups Live on Stage

You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style.  BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country.  Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity:  a chance at piece of $100,000 in investment capital.  See who’s got the guts and the brains to get funding live on the FutureM stage.

The finalists have been announced! See these 6 innovative companies face the sharks live on stage for a piece of over $100,000 in investment capital.

  • Arcbazar
  • CoachUp.com
  • Intrepid (Timbre)
  • Jebbit
  • NBD Nano
  • Sidewalk

Speakers
avatar for Mike Troiano- Chief Marketing Officer, Actifio

Mike Troiano- Chief Marketing Officer, Actifio

As Chief Marketing Officer, Mike Troiano brings 25 years of experience building brands and businesses across a wide spectrum of household names, publicly-traded companies, and venture-funded startups. He was most recently a Principal of Holland-Mark, a leading independent Boston-based... Read More →
avatar for Katie Rae- Managing Director, TechStars Boston

Katie Rae- Managing Director, TechStars Boston

Katie Rae is the Managing Director of TechStars in Boston, and is also a founder of Project 11, a firm that invests in and assists early-stage startups.   Katie specializes in rapid product development and customer growth strategies for Internet businesses that scale. She has spent her career building significant Internet businesses in the community, self-publishing an... Read More →
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Karl Büttner - Chief Mentorship Officer, MassChallenge

Karl Büttner - Chief Mentorship Officer, MassChallenge

With over 20 years of both bootstrapping and VC-backed company experience, Karl is passionate about supporting entrepreneurs. Karl co-founded 170 Systems, an enterprise software company in 1990, and saw it through two decades of growth and profitability, culminating in a successful... Read More →
avatar for Fred Destin- Partner, Atlas Ventures

Fred Destin- Partner, Atlas Ventures

Fred Destin has been a Partner at Atlas Venture since 2004 where he focuses on technology-enabled services and consumer facing innovation. He helps build companies. For Atlas, he has led a number of investments including DailyMotion (the European leader in video sharing), Seatwave... Read More →


Thursday October 25, 2012 4:00pm - 6:00pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm EDT

Self – Marketing in the Digital Age

Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.


Speakers
avatar for Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers is the founder and CEO of BoardProspects, an online professional community dedicated to building better boards for private, public and non-profit organizations, launching in Summer 2012. Prior to founding BoardProspects, Rogers was partner at a law firm in Boston... Read More →
avatar for Melissa Ablett- General Manager, BostInno

Melissa Ablett- General Manager, BostInno

Melissa Ablett is the General Manager of BostInno, an online local news and community publishing platform operated by Streetwise Media, where she coordinates day-to-day work and strategy, oversees sales and marketing, and works with the editorial and product teams. Prior to BostInno... Read More →
avatar for Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron is the CEO and co-founder of BrandYourself.com. Patrick is recognized as a leading expert in online reputation management and Search Engine Optimization. Most recently, he was recognized by the White House as one of theEmpact 100 Top CEO's under 30 and named Young... Read More →
avatar for Patrick Reynolds- EVP, Marketing, Triton Digital

Patrick Reynolds- EVP, Marketing, Triton Digital

In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media, and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm EDT
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
  Marketing