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Roundtable Discussion [clear filter]
Thursday, October 25
 

9:30am

Unlocking Creativity - New Marketing Opportunities with Music

Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.


Speakers
avatar for Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill joined Converse, Inc. in November 2007 as CMO. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing. He previously served... Read More →
avatar for Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

The ability to reinvent yourself takes talent, without a doubt, both because it requires enough skill to remake your persona and enough courage to let go of who you were before. Lightyear, the brand new electro-pop baby of Lauren Zettler, is the product of such talent in action. Lightyear... Read More →
avatar for Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg joined Indaba Media in January 2012 as Senior Vice President of Business Development. He develops opportunities for brands & record labels to collaborate with Indaba Music members. Prior to joining Indaba, Sean worked in artist management, built the RCA/Jive mobile... Read More →
avatar for Kate Pokorny - Founder, Pluck PR

Kate Pokorny - Founder, Pluck PR

Kate works as a communications consultant to several technology companies through her firm. Throughout her career both at large, global agencies and small boutique firms, she has worked with companies including Indaba Media, FanBridge, Zong, NetSuite, Avid, Symphony Teleca, Pret... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

DataXu’s Data Brew: The Data-driven Power Shift

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.

Join us for DataXu’s Data Brew, a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.

Don’t miss the power shift, or this event.


Speakers
avatar for Mike Baker- CEO and Co-Founder, DataXu

Mike Baker- CEO and Co-Founder, DataXu

Mike is CEO of DataXu, a leader in digital marketing management solutions. Before DataXu, he was VP at Nokia, where he created and ran Nokia Interactive. He came to Nokia through its acquisition of Enpocket, where he was the founding investor and CEO. He was also EVP at CMGI... Read More →
avatar for Chuck Hollis- VP, Global Marketing CTO, EMC

Chuck Hollis- VP, Global Marketing CTO, EMC

A 17-year EMC veteran, Chuck is a long-time member of EMC’s management team, working on strategic aspects of marketing, business development and technology. He is a popular industry blogger (http://chucksblog.emc.com) and writes frequently about advanced IT leadership topics. Chuck is particularly interested in how IT groups are re-organizing and re-structuring to meet new expectations and new missions. Today, he is very focused on IT transformation, enabling big data analytics, the challenge of mobilizing larger enterpr... Read More →
avatar for Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport is the President’s Distinguished Professor in Management and Information Technology at Babson College and a Visiting Professor at Harvard Business School (2012-2013). He is also the research director and co-founder of the International Institute for Analytics... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA