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Thursday, October 25
 

1:00pm

Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine

Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.


Speakers
avatar for Nicolas Boillot- CEO, HB Agency

Nicolas Boillot- CEO, HB Agency

Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Boillot regularly speaks on branding, marketing and PR topics.
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences... Read More →
avatar for Todd Van Hoosear- Principal, Fresh Ground

Todd Van Hoosear- Principal, Fresh Ground

Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research.  
avatar for Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken leads MC2’s Boston office and develops new business opportunities company-wide that positions MC2 as a strategic partner in the face-to-face arena.
avatar for Melissa Fleck- Senior Director, Head of Design, Optaros

Melissa Fleck- Senior Director, Head of Design, Optaros

Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands.
avatar for Philip DesAutels- Social Technologist, IoT Works

Philip DesAutels- Social Technologist, IoT Works

With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the... Read More →



Thursday October 25, 2012 1:00pm - 5:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA
 
Friday, October 26
 

1:00pm

The College Faceoff: Social Media for Social Good

The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition. 

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.


Speakers
avatar for Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane, a first generation Dominican American, is a passionate Internet Marketing Consultant with 20 years of computer technology experience, eight years of online marketing experience, and 10 years experience in business development. Joselin is co-founder BostonTweetUp.com... Read More →
avatar for Mike Bentley - Boston Globe

Mike Bentley - Boston Globe

Mike heads up the Digital Sales team at the Boston Globe and Boston.com.  Prior to this role, he ran the advertising product team and was the key player from the business side for a variety of initiatives, including Your Town and BostonGlobe.com.  Mike is now responsible for monetizing... Read More →
avatar for Michael Bourne - SVP / Account Director, Mullen

Michael Bourne - SVP / Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital... Read More →
avatar for Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning serves as the General Manager for The Berklee Music Network, Berklee’s exclusive social network and career development platform for Berklee–trained and affiliated musicians and music industry professionals. Prior to her role at the Network, Stefanie was Chief... Read More →

Sponsors

Friday October 26, 2012 1:00pm - 5:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA