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Marketing [clear filter]
Tuesday, October 23
 

8:45am

FutureM/IMS Shared Keynote - Do or Die: Why CEO’s are Terrified of New Digital Technology and What to do About it

From the CEO to the CMO to the IT Department, it’s not just about marketing anymore.  How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done?Brand marketing didn't change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” -- people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short-- to create customers.

There aren't any experts anymore. The explosion of new media over the past five years has completely overturned the apple cart. Instead of answers, we have questions: Is social over-hyped or critically important? Is television still king or is it dying? Is mobile the next wave or will people be turned off by ads on their phones? And on and on and on..

Clark Kokich has been dealing with these questions for over a decade, first as president of Avenue A, then as CEO and now chairman of Razorfish. He’s worked with clients like Apple, Best Buy, Levi's, and Microsoft as they deal with these tricky issues. Along the way he developed innovative observations and principles which point the way to the future.

In his riveting speeches, Clark demonstrates how imperative it is to implement marketing strategies that truly matter to customers, and to stop relying solely on one-way advertising and promotion. It is not a new idea, but the fact is, despite widespread agreement that “doing” is now more important than just “saying”, it is still very difficult to find examples of major brands which have successfully made the shift.


In order to succeed in this new environment, Clark shows audiences how the entire industry--clients, agencies, and media-- must undergo a bottom-up change in approach. New organizations. New people. New processes. New financial models. New culture. Anything less than radical change leads to certain failure.

Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape.

This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.


Speakers
avatar for Clark Kokich - Chairman, Razorfish

Clark Kokich - Chairman, Razorfish

Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of 1999.  Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world.  In 2004 Avenue A acquired Razorfish, which... Read More →


Tuesday October 23, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

9:30am

FutureM/IMS Shared Keynote - The New Digital Marketplace
Speakers
avatar for Chris Brogan - President, Human Business Works

Chris Brogan - President, Human Business Works

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a... Read More →


Tuesday October 23, 2012 9:30am - 10:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Marketing to the Digital Consumer

This panel will delve into how marketers should adjust their marketing strategy and spend in the new reality of a consumer primarily influenced by their community.  This has forced marketers to adjust and adopt new strategies for engagement and commerce – including mobile, games, etc.  With that said, the panel will hope to answer if we should market to individuals or communities? From a brand perspective,  is one-on-one marketing still the future?  What’s the difference between a mobile strategy and a mobile presence?  How can retailers really achieve multi-channel, fully integrated marketing?


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Larry Weber - Chairman, W2 Group

Larry Weber - Chairman, W2 Group

Larry Weber is Chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding... Read More →
avatar for Corinne J. Munchbach- Analyst, Forrester Research

Corinne J. Munchbach- Analyst, Forrester Research

Corinne is an Analyst serving CMOs and Marketing Leadership professionals at Forrester Research. She researches and consults on shopper and path-to-purchase marketing, emerging media and technology, digital strategy, and new approaches to brand building. She also manages an executive... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

To Survive You Must Bake Social Directly into Your Product

No-one doubts the importance of social, but few companies know how to integrate it into their strategy for real monetary benefits. In the future, all companies will solve this problem by learning how to bake social directly into their product experiences, from the beginning. In this session, Harvard Business School professor Misiek Piskorski will draw from his extensive research on over 60 companies in a wide variety of industries to identify the keys to making it work. Ranging from Zynga through Nike all the way to American Express, he’ll show how building social strategies based on connecting people to other people leads to profitable success.


Speakers
avatar for Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek is an expert on why and how people use various on-line social platforms, both in the US and abroad. He also stuides how firms can leverage these platforms to build social strategies. He has also applied many of these insights to large organizations as they seek to become more... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Dunkin’s Startup Turbo Shot

Come and watch as three startups take their shot at the big-time: a chance to win an assignment from Dunkin’ Donuts, one of the most beloved brands in the world. The stakes are high and the pressure is on: three pitches (from blippar, Dailybreak, and myIMPAX), one assignment, with the winner announced on the spot at the end of the session. 

 

 


Speakers
avatar for Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred- Senior Relationship Manager, Silicon Valley Bank

Dan Allred is a Senior Relationship Manager with Silicon Valley Bank. Dan moved to Boston to start SVB’s Accelerator group, which grew into a team of bankers who are advising, banking and lending to over 500 local start-ups. Prior to moving to Boston in 2007, Dan led SVB’s... Read More →
avatar for Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler - VP, Global Consumer Engagement, Dunkin’ Donuts

Scott Hudler is the Vice President-Global Consumer Engagement for Dunkin’ Donuts. He is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries.Previously... Read More →
avatar for Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam Cahill- EVP, Experience Strategy, Hill Holliday

Adam leads the Experience Strategy Department, at Hill Holliday. In his leadership, Hill Holliday was named Media Agency of the Year by MEDIA Magazine, and became the only agency to win Adweek’s Media Plan of the Year four years in a row. Adam is involved in the adtech start-up... Read More →
avatar for Brent Feldman- 	EVP, Group Account Director, Hill Holliday

Brent Feldman- EVP, Group Account Director, Hill Holliday

Brent Feldman lives to help his clients grow their business and their brands. As EVP, Group Account Director at Hill Holliday, Brent leads an integrated group of marketers in developing award-winning communications for Dunkin’ Donuts, one of the most beloved brands on the planet... Read More →
avatar for Chris D'Amico- 	SVP, Group Creative Director, Hill Holliday

Chris D'Amico- SVP, Group Creative Director, Hill Holliday

Chris D’Amico is currently SVP, Group Creative Director at Hill Holliday, where he shares creative leadership duties on the Dunkin’ Donuts account. A native Southern Californian, Chris spent most of his career between Deutsch and DraftFCB where he was responsible for brands... Read More →

Sponsors

Tuesday October 23, 2012 10:30am - 12:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Digital Media, Startups and Lipstick: Driving Innovation at Global Brands

In a lively and insightful conversation, Rachel Weiss, VP of Digital Strategy and Innovation for L’Oreal and Rudina Seseri, Partner at Fairhaven Capital will discuss the state of digital innovation at big brands, the role of social media and the challenges and successes of navigating large corporations as a startup. Rachel will share her perspective on digital trends and the big initiatives at L’Oreal that are helping to drive their success. Rudina will lend a unique view of the new consumer landscape as a digital media Venture Capitalist to help illuminate what’s happening on the forefront of technology.

 


Speakers
avatar for Rudina Seseri- Partner, Fairhaven Capital

Rudina Seseri- Partner, Fairhaven Capital

Rudina serves as a Partner at Fairhaven Capital, which she joined at its inception in 2007. She has invested in and served on the boards of CrowdTwist and FashionPlaytes. Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position... Read More →
avatar for Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss is Vice President of Digital Strategy at L'Oréal USA and Chair of L'Oréal USA Women in Digital. Weiss is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships at L'Oréal USA. She is also chair of L'Oréal USA Women... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Making the Case for Marketing at Harvard Business School

In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.


Speakers
avatar for Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

As the first CMCO for Harvard Business School, Brian develops the strategy for positioning HBS as the global leader in management education. He is responsible for aligning all branding, marketing, and PR efforts across the publishing and teaching enterprise. Over 20 years he has... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Social Engagement With Your Customers Using Google+

We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.  


Speakers
avatar for Gopi Kallayil- Chief Evangelist,	Google Social for Brands

Gopi Kallayil- Chief Evangelist, Google Social for Brands

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the company's flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google's publisher-facing product. Before... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

The Future of Social is Action and ROI

Marketing has become more social than ever, and this trend will only intensify in the future. Marketers will need to master the trend by learning how to both create social action and measure it. This panel will show you how to use social advertising to drive action and ROI, now and in the future.


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics... Read More →
avatar for John Federman- CEO, Dailybreak

John Federman- CEO, Dailybreak

John Federman is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative mediate platforms designed to connect buyers and sellers. He is currently on his 6th CEO position at Dailybreak, holding an incredible track record... Read More →
avatar for Jason Kodish- 	SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish- SVP, Strategy & Analysis, North American Analytics Lead, Digitas

Jason Kodish is a digital and social analytics expert leading Digitas' North American Analytics team. An OMMA and Echo award winner, one of Jason's claims to fame is that he was the first Marketing Manager in Starbucks' history. He has worked with clients such as Amazon, Comcast... Read More →
avatar for Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk- Brand Manager, Global Gillette Venus Base Business, Gillette

Anthony van Dijk was previously the head of global digital and e-commerce strategy for the Gillette brand at Procter & Gamble and spent the last 3 years focusing on bolstering the brand’s digital fundamentals and creating inroads into social media, CRM and content generation... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Entrepreneur's Grill Hosted by Scott Kirsner


Boston.com Innovation Economy blogger Scott Kirsner (@ScottKirsner) brings in a local entrepreneur to pitch a new product to an investor.This "show" which will be live streamed on Boston.com will allow viewers and guests to submit their own questions to Kirsner.

Witness a real-time pitch and response - and take your chance to grill a start-up.


Speakers
avatar for Scott Kirsner- Innovation Economy Blogger

Scott Kirsner- Innovation Economy Blogger

Kirsner, Innovation Economy blogger, writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. He served as a contributing writer for Fast Company and Wired, and his writing has appeared in The New York Times, BusinessWeek, Newsweek, Salon, Variety... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Future Simple

As the volume of everything (choice, data, features, interactions) grows we predict a backlash and a push for less. Simplification will become the new normal in marketing and business. Future Simple is part presentation, part discussion to examine how the future may unfold with simplification at its core. We'll predict boldly and with no substantiation which industries will seek to simplify and why. We'll examine how to approach the task of simplification without removing value from the proposition. And we'll all walk away with three simple ideas to make the future simpler.    


Speakers
avatar for Chris Colbert- CEO, Holland-Mark

Chris Colbert- CEO, Holland-Mark

I was a Navy brat. I grew up wandering around the world, which most likely caused me to wonder about the world, a lot. That unrelenting curiosity led me to the marketing business and to starting Holland-Mark. We provide strategic counsel to the CEOs of early stage to mid-market businesses... Read More →


Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

How Will the Class of 2016 Change the World of Marketing?

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour—jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we are venturing into an even more foreign territory—the minds and dorms rooms of the Class of 2016—to uncover how these students (and their evolving media consumption habits) will force marketers to adapt.

Student Panel

There’s no better way to venture into the minds and dorms rooms of the Class of 2016 than to ask them. We plan to and so can you. Ask our student panel your most pressing questions. We’re sure their answers will help you craft an A+ marketing strategy.


Speakers
avatar for Matt Jacobs- Director of Channel Planning, AMP Agency

Matt Jacobs- Director of Channel Planning, AMP Agency

As a Director of Channel Planning at AMP Agency, Matt spearheads cross-channel strategy development and ideation to create integrated marketing solutions for a range of Fortune 500 brands. Matt has broad marketing experience spanning roles in business development, planning and... Read More →
avatar for Kenneth Elmore- Dean of Students, Boston University

Kenneth Elmore- Dean of Students, Boston University

Dean of Students at Boston University since 2003. Coordinates university efforts to provide a safe environment, where students can find their way within a vibrant community. Responds to student concerns; helps students solve their problems; and, helps students build communities... Read More →


Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing

For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.

An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.

This session will tackle questions such as:

* How do companies use behavioral advertising and social marketing?

* What are the current technologies being used?

* What is the current state of internet privacy law?

* Where is the law headed?

* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?

* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?


Speakers
avatar for Greg Meyer- SVP, Account Director, Hill Holliday

Greg Meyer- SVP, Account Director, Hill Holliday

Greg is a senior-level integrated marketing professional with 17+ years of experience. He has a proven track record for driving sales growth and consumer engagement via fully integrated programs. He values the ever-evolving digital landscape but will not sacrifice the foundation... Read More →
avatar for Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerry Silver is a partner in the Litigation Group of Sullivan & Worcester's New York office. Mr. Silver has unique experience in software, privacy, cloud computing, internet and IT outsourcing disputes. Mr. Silver also regularly represents clients in financial services disputes, IP... Read More →
avatar for Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman is the leader of the firm's Intellectual Property Group. Her practice spans the United States, Europe and the Middle East and emphasizes the law and business of intellectual property with a particular focus on structuring and negotiating complex commercial transactions... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

Horse or Cart? - Debating Technology's Role in Effective Marketing

Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner! 


Speakers
avatar for Walter Frick- Business Editor, BostInno

Walter Frick- Business Editor, BostInno

Walter Frick is the Business Editor at BostInno, covering technology and venture capital. He is a contributor to Technology Review and has previously written for The Atlantic, The Atlantic Cities and Nieman Journalism Lab, among other publications.
avatar for Benjamin Katz- Chief Technology Officer, Gazelle

Benjamin Katz- Chief Technology Officer, Gazelle

Ben is CTO at Gazelle, the nation's leading high-end consumer electronics trade-in site. Prior to joining Gazelle Ben held various roles in companies including: CIO of Rue La La; Vice President of Innovation at Allurent; and Director of Technology at ATG. His technical interest... Read More →
avatar for Matt Johnston- Chief Marketing Officer, uTest

Matt Johnston- Chief Marketing Officer, uTest

With more than a decade of experience at companies ranging from early-stage startups to publicly traded enterprises, Matt Johnston leads uTest's marketing efforts.As CMO, Matt leads uTest’s efforts in shaping its brand, building awareness, generating leads, forming partnerships... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The End of Depth? Marketing Complex Services and Products

In a world where the most effective means of getting attention is increasingly limited to the likes of a text message, a tweet, a short post, or a like, how will marketers that sell complex products and services communicate - and qualify prospects efficiently? Join Seth Miller and a panel of seasoned marketing professionals for a panel discussion exploring the current and future challenges that "the end of depth" presents for today's - and tomorrow's - B2B focused organizations. 


Speakers
avatar for Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller- Founder and CEO, Miller Systems (Moderator)

Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest... Read More →
avatar for Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer- President and Co-Founder, ChartIQ

Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform.  Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing... Read More →
avatar for Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen D. McPhillips- Vice President of Marketing, PlumChoice, Inc.

Karen combines more than 15 years of marketing leadership with a laser focus on prospects, customers and the market to drive business results. In her Vice President, Marketing leadership role with PlumChoice®, Inc., she is accountable for the company's market presence, reputation... Read More →
avatar for Joe Chernov - VP of Marketing, Kinvey

Joe Chernov - VP of Marketing, Kinvey

Joe Chernov is the VP of Marketing for Kinvey, a mobile backend as a service start-up in Cambridge, MA. Joe joined Kinvey from Eloqua, where, as VP of Content Marketing, he helped take the company public and was named “Content Marketer of the Year.” He speaks at universities... Read More →
avatar for Veronica Kido - President, Kido Communications, LLC

Veronica Kido - President, Kido Communications, LLC

Veronica Kido is an award-winning marketing communications specialist. With 20 years of corporate and PR agency experience, she has worked with both startups and multibillion dollar technology services firms. Veronica successfully builds brand identities, creates compelling positioning... Read More →

Sponsors

Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

The Marketing Hub: We Can Be the Madison Avenue of Marketing

Just one city on earth can boast as many world class marketing authors, speakers, entrepreneurs, agencies, university programs and marketing innovations as we have here in the Hub. We have a critical mass of agencies, software companies and major international marketing events. Inbound marketing, vlogging and PodCamp were born here. Numerous out-of-town stars of the marketing world got their start here. 

So why doesn't the rest of the world know we're the Hub of Marketing? How do we claim and capitalize on this massive economic and branding opportunity?


Speakers
avatar for Brian Halligan - CEO, Hubspot

Brian Halligan - CEO, Hubspot

Brian Patrick Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products.  Since its founding, HubSpot has accumulated over 7,500 customers. He is a Senior Lecturer at MIT where... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:45pm

FutureM/IMS Shared Keynote - Digital Disruption: Why No One is Equipped for the New Era of Marketing

During this provocative presentation, Shiv Singh will discuss why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that is going increasingly digital. The role of real-time marketing, the changing of business models, the separation of brands from products and how driving advocacy, purchase intent and selling is changing.  He'll also discuss how Facebook can turn into a $100 stock very quickly.


Speakers
avatar for Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover and is a past Effies Grand Jury judge. The award winning work done by his teams and him have been recognized... Read More →


Tuesday October 23, 2012 4:45pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

Small Start-Ups Can Work With Big Brands

For an established brand, working with a tech start-up means access to creative ideas and energy. For the start-up, getting that first big brand to say “yes” can make your company. But there are risks and challenges on both sides. In this session, 5 innovative marketing start-ups will present case studies, showcasing successful partnerships with big brands. Each case study will show real results, while providing top tips and advice for current brands and start-ups looking to work together. At the end, the audience will have time to ask the presenting experts their pressing questions.


Speakers
avatar for AJ Kintner- VP of Sales, Adaptly

AJ Kintner- VP of Sales, Adaptly

AJ joined the Adaptly family from Google in July 2011 as the VP of Sales. Prior to Adaptly, AJ was a vital part in the acquisition of five other notable companies including Avenue A/Razorfish, Atlas DMT (Microsoft), Right Media (Yahoo), Tumri, and Invite Media (Google). He is... Read More →
avatar for Adam Trisk- Head of Marketing, CrowdTwist

Adam Trisk- Head of Marketing, CrowdTwist

Adam is a progressive thought leader with more than 15 years of experience in advertising, marketing, branding and technology. Before joining CrowdTwist as their Head of Marketing, Adam was the VP, Group Director of Business Development at Digitas. While there, he also served... Read More →
avatar for Raj Aggarwal- CEO, Localytics

Raj Aggarwal- CEO, Localytics

Raj Aggarwal is CEO of Localytics. Localytics offers a powerful, real-time analytics platform that helps over 10,000 leading iOS, Android, BlackBerry, Windows and HTML5 app publishers make more successful and more profitable apps. Raj previously spent 5 years in management consulting... Read More →
avatar for Errol Apostolopoulos- VP Product, Moontoast

Errol Apostolopoulos- VP Product, Moontoast

Errol leads product management and strategy for Moontoast’s pioneering SaaS-based social marketing platform, including the Social Activation Engine and Social Analytics product suite. Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider... Read More →
avatar for Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

Sonciary Honnoll- Co-Founder, VP of Client Marketing, Promoboxx

Sonciary Honnoll is Co-Founder and VP of Client Marketing at Promoboxx, a Brand-To-Retailer marketing platform helping brands connect with their local retailers. At Promoboxx, she provides strategic direction and execution for the co-marketing efforts of clients like Chevrolet... Read More →
avatar for Ben Carcio- CEO, Promoboxx

Ben Carcio- CEO, Promoboxx

Ben is the co-founder and CEO of Promoboxx, the leading brand-to-retailer online marketing platform. As CEO, he's lead Promoboxx from a bootstrapped TechStars company to the industry leader with customers that include Chevrolet, Reebok, and Trek Bicycles. In between a few ski vacations... Read More →
avatar for Jonathan Treiber- CEO, RevTrax

Jonathan Treiber- CEO, RevTrax

Jonathan Treiber co-founded RevTrax in 2008 with a vision of building a leading technology company focused on empowering brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax today supports online to offline digital promotions... Read More →
avatar for Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok- CEO & Co-Founder, Simply Good Technologies

Winston Mok is the co-founder and CEO of Simply Good Technologies, a digital marketing company. After an 8 year career at Research In Motion, Winston left to become a tech entrepreneur in 2008 and co-founded Simply Good. Simply Good has since then developed mobile technologies... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

5:30pm

The End of Market Research As We Know It? MRX Futures

Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets?  Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more! 


Speakers
avatar for Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

As a senior consultant at Chadwick Martin Bailey, Jeff provides thought leadership and strategic direction on methodological, reporting and client solutions.   Additionally, Jeff is lead product manager for CMB’s Pinpoint Suite, a software solution built on experience from delivering... Read More →
avatar for Manila S. Austin - Vice President of Research, Communispace

Manila S. Austin - Vice President of Research, Communispace

Manila launched Communispace’s research department in 2005, bringing with her over fifteen years of experience in management consulting and organizational development and ten years of experience in developing and conducting independent research. Manila has worked (as a consultant... Read More →
avatar for Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman is the Principal Adviser at the Middlesex Consulting Group. He applies his nearly 45 years of hands-on experience in Engineering, Manufacturing, Customer Service, Consulting and General Management to help small and medium size Clients grow their business and win... Read More →
avatar for Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and... Read More →
avatar for Jeffrey Henning - President, Researchscape

Jeffrey Henning - President, Researchscape

Jeffrey Henning evangelizes new innovation approaches and research techniques. Jeffrey believes nothing is harder, or more rewarding, than growing organizations through innovation.  Jeffrey founded Perseus Development in 1993, pioneering the survey software and enterprise feedback... Read More →
avatar for Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s... Read More →
avatar for Brian Koma - VP of Research, Vovici

Brian Koma - VP of Research, Vovici

Brian Koma is an accomplished research professional with deep domain knowledge of quantitative and qualitative research and technologies. He has pioneered new approaches that have enabled some of the world’s largest companies to improve customer loyalty and responsiveness through... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

FutureM Feud

FutureM is introducing its first live game show this year: FutureM Feud!  Modeled after Family Feud, a team of millennial marketers and a team of seasoned industry professionals will go head to head in unveiling surprising trends paving the way for the future of marketing. The questions are designed for FutureM attendees to discover what Millenials see for the future of mobile, social, digital, and branding versus experienced marketers. The final question will be tweeted for audience members and #FutureM followers to determine the answer. Join us at FutureM Feud to be surprised by what these contestants (and the audience!) predict for the future of marketing.   

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.

 

 

 


Speakers
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences... Read More →

Sponsors

Tuesday October 23, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

8:45am

FutureM/IMS Shared Keynote - Digital Marketing in the Political Arena Fireside Chat

As the presidential election approaches, what can marketers learn from Barack Obama and Mitt Romney¹s digital campaigns? Moderated by Dorie Clark, a former political journalist and spokeswoman for Howard Dean¹s groundbreaking presidential campaign, this session will explore current best practices, the difference between digital marketing in the political and business realms, and emerging trends we can expect to see in 2013 and beyond.


Wednesday October 24, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

9:00am

Traditional Marketing is Dead! What’s Your Engagement Strategy?

Today’s marketing strategy must focus on engaging audiences both new and existing. With engagement comes viral Word-of-Mouth and customer endorsements – the anchors of Engagement Marketing. It is crucial to understand “why” and “how” engagement should be a strategic element of your marketing approach. With new technologies, tools and platforms emerging every day, marketers need to attack these opportunities with clear objectives and measurement. From mobile to social to loyalty programs, this session will examine the Engagement Marketing concepts, strategies and technologies that allow brands both small and large to engage and interact with customers to drive business results.


Speakers
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Gail Goodman- CEO, Constant Contact

Gail Goodman- CEO, Constant Contact

A small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the... Read More →
avatar for Teicko Huber - CEO, Focus2Grow

Teicko Huber - CEO, Focus2Grow

Teicko Huber is the founder of Focus2Grow, a business-to-business management consulting firm that lives at the intersection of Sales and Marketing; SMarketing. With the development of the Periodic Table of Topline Growth - empowering salespeople and marketing teams with technology... Read More →
avatar for Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael is a Boston entrepreneur and an expert in the mobile payments space. As the Chief Rockstar and COO at LevelUp, Michael is responsible for using LevelUp’s mobile payment network to help restaurants and retailers increase revenue and loyalty. Before LevelUp, Michael built... Read More →
avatar for Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman is the Senior Vice President, Consumer Businesses for CityGrid Media, an IAC owned online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. In this... Read More →

Sponsors

Wednesday October 24, 2012 9:00am - 11:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Consumer Behavior Will Change Marketing Forever

The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Gary singer will provide a new overview into insights on consumer decisions making.  He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers. 

 


Speakers
avatar for Gary Singer- CEO, Buyology

Gary Singer- CEO, Buyology

Gary Singer is the founding partner and CEO of BUYOLOGY INC, a leading neuro-insight firm, focused on understanding the non-conscious. Before Buyology, Gary served as the Chief Strategy Officer at Interbrand, where he co-led the development of Interbrand’s global intellectual... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Harvesting Consumer Intent from the Social Web

The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent.   This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.  


Speakers
avatar for David Teicher- Associate Editor and Brand H@cker, Advertising Age

David Teicher- Associate Editor and Brand H@cker, Advertising Age

David is the Associate Editor of Ad Age DigitalNext, covering startups in the emerging media and technology space. David is also responsible for Ad Age's conference programming efforts, lining up speakers and developing event content. Additionally, he is the resident social media... Read More →
avatar for Edward Boches- Chief Innovation Officer, Mullen

Edward Boches- Chief Innovation Officer, Mullen

Edward splits his time between Mullen, an Ad-Age A-list agency, and Boston University’s College of Communications. One of Mullen’s four original partners, he currently serves as the agency’s chief innovation officer. During his 29 years with the agency, most of them spent... Read More →
avatar for Jeff Janer- Co-founder, Springpad

Jeff Janer- Co-founder, Springpad

Jeff spearheads business development and public relations at Springpad. Jeff was most recently CMO of Third Screen Media (acquired by AOL), and has held a variety of senior executive roles at numerous companies, including VP of Marketing & Business Development at Britemoon, Founding... Read More →
avatar for Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner is an EVP Group Creative Director at Deutsch NY, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech, called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Liz is also the author of Mom-101... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

Smarter Marketing on a Smarter Planet: Are You Ready?

Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.

 


Speakers
avatar for Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa is the Lead Evangelist for the Web Experience segment which represents one of the fastest growing and most profitable segments of IBM's software business. He helps to communicate the value of exceptional web experiences and social business for customers worldwide... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The New Island of Misfit Toys: Attracting Talent to the Agency of the Future

Sean Corcoran, SVP, Digital Media & Social Influence at Mullen (and formerly a senior digital media and marketing analyst at Forrester) leads a group of "misfit toys" (A.K.A. Creative Technologists) in a discussion about why they chose the agency world to ply their skills and what unique talents will be needed to build the agency of the future. The group will show breakthrough creative and tech work they've done for JetBlue, Google and numerous other progressive, thought-leader brands and enlighten the audience about pathways to stimulating and rewarding opportunities in the agency realm.   


Speakers
avatar for Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr- Creative Director, Crispin Porter + Bogusky

Joe Corr is a Creative Director with Crispin Porter + Bogusky, and a Lecturer at Boulder Digital Works at the University of Colorado. With over 15 years of professional experience designing and developing for the screen and beyond, Joe has a background in a wide variety of interactive... Read More →
avatar for Pam Scheideler- Head of Production, Google Creative Labs

Pam Scheideler- Head of Production, Google Creative Labs

Pam has worked in several leading-edge agency and client-side tech-creative environments - currently as head of production at the Google Creative Lab in NYC and previously in digital production roles at JWT and Crispin Porter + Bogusky. Her client work include the re-launch of... Read More →
avatar for Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran - SVP, Director of Digital Media & Social Influence, Mullen mediahub

Sean Corcoran drives the digital vision for Mullen mediahub using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including JetBlue, Phillips, AOL... Read More →
avatar for Mathew Ray- Director of Creative Technology, Mullen

Mathew Ray- Director of Creative Technology, Mullen

Mathew is a Technologist and Interactive Architect with a background in both Computer Science and Fine Arts. He is equally at home with developers and designers and interested in pushing the limits of what can be done both within the confines of the screen and beyond in the physical... Read More →
avatar for Christian Madden- Director of Creative Technology, Mullen

Christian Madden- Director of Creative Technology, Mullen

Christian has 10 plus years of experience in the digital space, spending the dot-com years working for pure-play interactive shops before switching to integrated advertising when the bubble burst. Prior to joining Mullen, Christian developed Web applications and e-commerce platforms... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

FutureM/IMS Shared Keynote - Advice from a CMO: How to Avoid Digital Fads and Focus on Things that Work

jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry.  This mission is simple, bring humanity back to a business that forgot it long ago.  jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work .  Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission. 
 
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.


Speakers
avatar for Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product and loyalty strategies.   Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2009.  In his 6 years at JetBlue, he has experienced... Read More →


Wednesday October 24, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:00pm

Sustainable Marketing is the Future

We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others.  In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?  


Speakers
avatar for Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg is the corporate sustainability evangelist at the non-profit Basel Action Network, the world's leading resource for electronic waste recycling support. Mike helps companies, governments and institutions manage their "e-waste" (the most toxic thing a company produces... Read More →
avatar for Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin... Read More →
avatar for Cannon, Amy- Executive Director, Beyond Benign

Cannon, Amy- Executive Director, Beyond Benign

Amy holds the world's first Ph.D. in Green Chemistry from UMass, an M.S. from UMass and a B.S. from Saint Anselm. Amy was Assistant Professor Green Chemistry and Director Outreach and Community Education, Center for Green Chemistry, UMass Lowell. In 2007 she co-founded Beyond Benign... Read More →
avatar for Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis founded Eco Marketing in 2009 with over 25 years of experience. Eco Marketing represents the intersection of her skills and her passion. She has held or managed almost every marketing function from research to sales. She developed her knowledge of energy and the environment... Read More →
avatar for Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund is an international businesswoman, entrepreneur, and storyteller with over 20 years experience. She has led teams and built strategic partnerships in over 15 countries. In 2006 as Founder of Mango Networks, Lisa focused her mission on consulting in Corporate Citizenship... Read More →


Wednesday October 24, 2012 1:00pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

How Behavioral Research and Social Insights Deepen Customer Participation

Understanding the behavioral science foundation behind customer “brand love” provides marketers with key levers that can be pulled during launch – and connecting brands to the core components of the self at a subconscious level (human brand connections) is a critical step before building social media buzz. Brands can now create owned, virtual communities enabling them to gather insights from category enthusiasts or activate and involve their most vocal champions. This panel explores the ways brands like Pepsi, New Balance and Frito Lay brands are engaging customers throughout the stage gate process using innovative new methods, and discusses future applications.


Speakers
avatar for Julie Hall- Executive Vice President, Schneider Associates

Julie Hall- Executive Vice President, Schneider Associates

Author and product launch expert Julie Hall has two decades of expertise in integrated marketing in consumer products and packaged goods, specializing in revitalizing icon products by motivating consumers to try re-branded or reformulated products. Julie’s expertise spans public... Read More →
avatar for Rich Armstrong- Co-founder, my-take, LLC

Rich Armstrong- Co-founder, my-take, LLC

Rich is an executive with a track record of success, holding a variety of roles with experience in Marketing, Product Management, Sales and Business Development. Rich has built teams and managed advertising, research, promotions, and product development efforts for industry leading... Read More →
avatar for Todd Hoskins- Co-founder, my-take, LLC

Todd Hoskins- Co-founder, my-take, LLC

A seasoned marketing executive, Todd Hoskins has twenty years of brand, product and sales management experience. Todd has directed the marketing efforts of industry leading companies such as Pure Fishing (Jarden) , Raymarine, Polaroid, Danaher and Vermont American (division of Emerson... Read More →
avatar for Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

With 20+ years of experience & a career spanning Music Retailing, Foodservice & CPG roles at both Coca-Cola & PepsiCo, Stephen Springfield has worked as a strategist & consultant for some of the world’s largest brands. Combining his experience with academic training in social... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Social: Metrics That Will Matter

Social media has quickly become one of the preferred marketing channels. When done right, social media can foster meaningful relationships between brands and consumers. However, since social network advertising is relatively new, many marketers still have many questions, such as: which metrics matter, what ad formats are working or are not working, how to evaluate these campaigns and how to efficiently and effectively optimize. Our presentation will address these questions, in addition to reviewing our findings from our joint white paper with Kenshoo. We will also unveil our newly defined metric that all marketers should be using to measure success


Speakers
avatar for Alan Osetek - President,	Resolution Media, an Omnicom Media Group Company

Alan Osetek - President, Resolution Media, an Omnicom Media Group Company

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution Media, Osetek was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities... Read More →
avatar for Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth is Vice President of Products and Partnerships for Resolution Media, Omnicom’s (NYSE:OMC) search agency. She is responsible for driving the strategic direction of the firm’s existing service offering and partnerships. In this role, Barth focuses on practice development... Read More →
avatar for Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold is Senior Director, Product Marketing. He leads the product marketing team for Kenshoo Social, a global technology platform that activates and illuminates the value of social media with breakthrough technology that drives results.Previously, Herrold served as Kenshoo... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Marketing on Facebook? Tell Me a Story.

“The basic idea is that ads should be content...” -Mark Zuckerberg. 

As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.


Speakers
avatar for Adam Benjamin- Global Marketing, Facebook

Adam Benjamin- Global Marketing, Facebook

Adam Benjamin is a Global Marketer for Facebook, where he has worked since 2010. At Facebook, Adam currently leads a sales team focused on the CPG/Beverage vertical, which is focused on educating clients and agencies on marketing opportunities across the Facebook platform and... Read More →
avatar for Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral- Assistant Professor and Microsoft Faculty Fellow, NYU/ Affiliated Faculty Member, MIT

Sinan Aral is one of the world’s leading experts on Social Networks, Social Media and DigitalStrategy. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAPand many other leading Fortune 500 firms on realizing business value from social media andinformation... Read More →
avatar for Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

Jamie Tedford (Moderator)- Founder and CEO, Brand Networks

In 2007, with three kids, a mortgage and a looming recession, advertising executive and word-of-mouth marketing pioneer Jamie Tedford, left his cushy job to bootstrap Brand Networks. He partnered with Rochester-based software engineer and technology entrepreneur Mike Garsin with visions... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Social Business and Beyond

The social business era is here. Facebook has almost one billion active users. 72 hours of video are uploaded to YouTube every minute. Major brands report positive return on investment from their initiatives. But like other big management ideas, "social business" has suffered from reductivist thinking and application. Consequently, brands are already looking forward to what’s next…and today that means exploring what’s beyond social business.


Speakers
avatar for Peter Kim - VP Managing Director, R/GA

Peter Kim - VP Managing Director, R/GA

Peter is a leading adviser on digital and social business strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.   Peter has been quoted by media outlets including CNN, CNBC, NPR, and The... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

You Don't Know SH*T about your Customers

Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. We’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.


Speakers
avatar for Stephen DiMarco- Chief Marketing Officer, Compete

Stephen DiMarco- Chief Marketing Officer, Compete

Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete’s award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete’s intelligence and targeting services... Read More →

Sponsors

Wednesday October 24, 2012 4:30pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Be a Big Data Voodoo Daddy (or Mama)

Big Data is out there. It's time to harness it, bring it home, and leverage it to serve customers. If Content is King, Data is Queen. This new power couple helps you understand customer behavior so you can anticipate, respond, engage and tell the customer story together. We will look at data visualization tools currently available, including case studies, plus a peek ahead at developments in the space - particularly looking at the innovators who are making data digestible and useful for everyone. 


Speakers
avatar for Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander- Managing Consultant, Fan Foundry

Ed Alexander has been distilling Big Data’s hidden meaning for over 20 years.  Along the way he has helped numerous banking, technology, consumer, medical and nonprofit organizations embrace their communities, dominate niche markets and create raving fans.  As Managing Consultant... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Storytelling for Businesses

Today, more than ever, marketing professionals are in the business of building relationships.  The strongest relationships are built upon shared beliefs - and storytelling is the ultimate way to share them. In this fun and interactive session with Small Army leaders Jeff Freedman and Steve Kolander, you will learn how leading organizations share their core beliefs through compelling stories that cause audiences to listen, engage and act.  

 

 


Speakers
avatar for Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander learned the importance of storytelling by writing professionally as both an ad writer and a recording artist. He learned that a story must motivate someone and inspire him/her to think or act. Upon mastering this skill, he wrote and performed songs that hit the Billboard... Read More →
avatar for Jeff Freedman- CEO, Small Army

Jeff Freedman- CEO, Small Army

As a 20+ year marketing veteran with regional and national brands, Jeff has witnessed first-hand the changing role of marketing and the way in which consumers interact with brands.Today, Jeff leads the ongoing evolution of Small Army to adapt to this changing dynamic, and help brands... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

The Future of Marketing is On-Demand: Insights on the Next Generation

Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.


Speakers
avatar for John Robinson- Senior Vice President, Creative, Digitas

John Robinson- Senior Vice President, Creative, Digitas

As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer... Read More →
avatar for Jodi Robinson- Senior Vice President, Marketing, Digitas

Jodi Robinson- Senior Vice President, Marketing, Digitas

As SVP of Marketing, Jodi leads a team of over 120 professionals across Boston and Chicago on one of Digitas’ largest accounts. In her 13 years at the agency, she has led relationships with numerous clients across CPG, automotive, retail, and financial services industries. Her work... Read More →


Wednesday October 24, 2012 6:00pm - 7:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Entertainment Without an Entertainment Industry?

Is small the new big? Are niches the new centers of power?   Have we gone from Warhol's famous for 15 minutes to Clay Shirky's famous to 15 people to famous to 50,000 people'?  This presentation examines these questions with specific reference to the micro-stars of YouTube, blogs, and Twitter, whose fame has been facilitated by open and ubiquitous digital media platforms.   As we now live in a world where celebrity is not something only consumed by us, but also manufactured by us, the presentation explores how, why, and to what extent, we the people contribute to its construction.   


Speakers
avatar for Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Leora Kornfeld - Research Associate, Harvard Business School & Research Affiliate, Berkman Center for Internet & Society

Since 2008 Leora Kornfeld has been a researcher at Harvard, where her work looks at the implications of digital, networked media for communications, marketing, and business models. She spent 12 years working for Canada\'s national broadcaster, CBC, most notably as the host of \'Realtime... Read More →


Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

7:00pm

Find Your Future

New to FutureM this year, Find Your Future is a night of networking for industry professionals and Boston's most promising prospects in the fields of marketing and technology. FutureM searched for students who demonstrate superiority and passion in the areas of:

  1. Creative ex. design, writing, etc.
  2. Interactive ex. PR, Social Media, Branding
  3. Technical ex. developers, engineers

We invite you to network with the best and brightest to make friends, connections, and to find your future.

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.

*You must be 21 to attend this event after 8pm.


Sponsors

Wednesday October 24, 2012 7:00pm - 10:00pm
Lir 903 Boylston Street, Boston, MA 02115
 
Thursday, October 25
 

8:00am

Social Marketing Strategies Gone Private; New Ways to Engage

Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.


Speakers
avatar for Daniel Sullivan- CEO, Crowdly

Daniel Sullivan- CEO, Crowdly

Daniel is a self-described “serial entrepreneur” with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities... Read More →
avatar for Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith is a broadband and mobile entrepreneur focused on the convergence of consumer, media, and cross-platform technology. She has introduced transformative consumer media technology to consumers and businesses across multiple platforms. Meredith began her career as VP of... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

8:00am

Staying Ahead of Consumers in the Biggest Market - Asia!

With more than a 1.3 billion population, China has become a critical focus for global marketers, but consumers in China and other Asian markets are cost sensitive and have different needs and responses to brands than Western consumers. In this session,  Jean Lin, CEO of Isobar Asia Pacific and Global Chief Strategy Officer, will talk about marketing innovation in Asia, and new ways brands can connect with consumers.  Her concept of "Purple Ocean" employs innovation in content, community, commerce and the way Asian consumers connect within a convergent media environment - all with an Asian twist.  Come and see how Asian consumers respond to innovation and new ideas for connecting with consumers anywhere.


Speakers
avatar for Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta is recognized by Folio Magazine as one of the media business' Top 40 Innovators and Influencers. He consults around the world on transformational issues related to: global branding, performance based advertising, international content asset optimization, social media... Read More →
avatar for Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean Lin- CEO, Isobar Asia-Pacific/ Global Chief Strategy Officer, Isobar

Jean started her advertising career with Ogilvy Advertising in Taiwan, before going to the US to attain her Masters of Integrated Marketing Communications at Northwestern University.   In 1999, she founded wwwins Consulting in Taipei, expanding to Shanghai in 2002, Beijing in 2005... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:00am

Loyalty: How New Technologies Will Help Business Gain Long-Term Customers

It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."


Speakers
avatar for Kyle Clark- Sales Engineer, Bunchball

Kyle Clark- Sales Engineer, Bunchball

Kyle Clark, a recognized expert in consumer loyalty technology, has spent over 6 years designing and implementing consumer loyalty platforms for Fortune 100 companies. Kyle is currently a Sales Engineer at Bunchball, which was just recognized as one of the Top 10 Most Innovative... Read More →
avatar for Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson joined Constant Contact in 2009. He is the founding general manager of the SaveLocal business unit at Constant Contact, which is dedicated to putting control of local deals back in the hands of small merchants. Previously, Dave served as vice president of strategy... Read More →
avatar for Scott Roth- Director, Client Solutions, Medallia

Scott Roth- Director, Client Solutions, Medallia

Scott leads Medallia's Boston office. He is actively involved in the sales process, helping companies understand how the Medallia platform can support and grow their Customer Experience Management program. At the same time, Scott also oversees Client Solutions activity in the... Read More →
avatar for Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel is Vice President of Global Marketing at Likeable Media. Joining Likeable in 2009 as Account Director, Jenna quickly moved up to Managing Director where she managed the entire account strategy team. She also developed Likeable’s suite of human-powered products designed... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL... Read More →
avatar for Josh Grossman- Director of Marketing, SavingStar

Josh Grossman- Director of Marketing, SavingStar

Josh Grossman leads marketing for SavingStar, the only national 100% digital grocery savings service. Launched in April 2011, SavingStar has grown to over 2 million users by providing an easy way for consumers to save on groceries without the hassle of clipping or printing paper... Read More →


Thursday October 25, 2012 9:00am - 11:00am
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:30am

Beyond Pink: Marketing to Young Women Today

 

As a pen manufacturer, how would you go about growing your share of the female market? If you thought pink, think again. In June 2011, Bic introduced a series of “For Her” ballpoint pens, which were different only in color and branding than the company’s standard fare. While the product received some poor initial feedback, Bic had no idea what was still to come. In August 2012, Bic's Amazon "For Her" product page reviews lit up. Over the course of just a few days, the product racked up a litany of hundreds of sardonic posts mocking the product and its manufacturer for so poorly understanding the female market, leading to a public perception meltdown.

 

Welcome to a world of new realities that flips the way young women experience brands on its head. Today, brands must do more than move the highly sought-after Gen Y female audience to buy their products. They must also understand an intensely vocal population of young women ready to take them to task for missing the mark. Brands are taking note, because in a country where women control 80 percent of spending, establishing brand resonance and loyalty must start early.

 

In this session, attendees will get an advanced view of marketing to young women today through the lens of Jack Morton Worldwide, then hear from a panel of experts who market to young women at Fidelity, Healthworks Fitness Centers, Tretorn, and Wayfair.

 


Speakers
avatar for Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki currently serves as Director of Marketing at Healthworks, whose mission to be the leader in women’s health and wellness. In this role, Tara leads the development and execution of creative brand building strategies that position Healthworks for successful growth and... Read More →
avatar for Nan Ives- VP Employee Branding, Fidelity

Nan Ives- VP Employee Branding, Fidelity

Nan Ives is an established brand and communications professional who has been employed at Fidelity Investments for the past 22 years.  Her experience spans a multitude of marketing and communications disciplines including brand development, experiential marketing and sponsorships... Read More →
avatar for Chrissie Wilson- North American Marketing Manager, Tretorn

Chrissie Wilson- North American Marketing Manager, Tretorn

Hailing from Syracuse, NY, Chrissie came to Boston in 2008 to attend Emerson College's Integrated Marketing Communications graduate program. While there, she served as a graduate intern at AMP agency and ultimately joined them full-time as a PR & Social Media Account Manager, working... Read More →
avatar for Trisha Mack Antonsen- Senior Manager of Social Media, Wayfair

Trisha Mack Antonsen- Senior Manager of Social Media, Wayfair

Trisha is the Senior Manager of Social Media at Wayfair.com, the largest on-line retailer of home furnishings. A Boston College alum, Trisha moved to Philadelphia after graduation to pursue a love of all things preppy at Lilly Pulitzer. While there she developed and launched a social... Read More →
avatar for Ben Grossman- Digital Strategist, Jack Morton Worldwide

Ben Grossman- Digital Strategist, Jack Morton Worldwide

Ben Grossman is a marketing and advertising strategist with a specialty in digital, social and emerging media. His unique background as a client consultant and agency strategist blends a passion for business and marketing with his personal zest for technology, consumer behavior... Read More →
avatar for Steve Mooney (Moderator)- EVP Managing Director, Jack Morton Worldwide

Steve Mooney (Moderator)- EVP Managing Director, Jack Morton Worldwide

As EVP, Managing Director of Jack Morton’s Boston office, Steve oversees the development of multi-year agency relationships dedicated to building and activating brands for clients. He has succeeded with a strong focus on the agency’s digital and strategic planning offerings. Since... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Can Neuroscience Make Advertising and Marketing More Effective?

Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field. 


Speakers
avatar for Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Former SVP, Strategic Insights & Innovation, in the Research department of NBC Universal. Horst oversaw strategic marketing and consumer research for NBCU's TV networks and new digital platforms. Horst received his Ph.D. in Sociology from Columbia University and has been involved... Read More →
avatar for Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

At MSW Karl develops neuroscience tools to marketers to drive understanding of the consumer brand experience. Karl has worked with top consumer and technology companies globally for over 30 years.
avatar for Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is the former Director of Social Neuroscience at Massachusetts General Hospital. He received his B.A. at Columbia University, his M.A. in psychology and philosophy at Oxford University and... Read More →
avatar for Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav is the CEO of Neuro-Insight US. Prior to Neuro-Insight, Pranav worked at ReD Associates, a global leader in innovation strategy consulting. At ReD, Pranav gained experience across industries – product innovation strategy (global tech giant), designing a sustainable... Read More →
avatar for Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis is Managing Director of Gallup & Robinson, a brand communications research and consulting firm. With twenty-five years of experience in research and communications, Scott has been the principal researcher on hundreds of published and proprietary studies about advertising... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Design for Delight

As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today.   We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

There will be light snacks and refreshments toward the end of the session.


Speakers
avatar for John Pepper- Founder and CEO, Boloco

John Pepper- Founder and CEO, Boloco

John Pepper is the founder and CEO of Boloco (www.boloco.com). Since 1997, the Boston-based family of 19 restaurants & 300 team members serves globally inspired burritos, bowls, smoothies & shakes. With locations in Massachusetts, New Hampshire, Vermont and Maryland, Boloco expects... Read More →
avatar for Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke leads ISITE Design’s digital strategy practice which helps enterprises unify and act on their customer experience and digital business plans. Dave teaches graduate courses in digital business and social branding – and keynotes internationally on the future of... Read More →
avatar for Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma is an entrepreneur with a long history in e-commerce. Brian was part of Zappos.com, serving several roles over 7 years. After incubating several departments within the marketing department Brian ultimately became Director of User Experience. As head of UX Brian built the... Read More →
avatar for David Oksman- Head of Marketing, Life is good

David Oksman- Head of Marketing, Life is good

David Oksman currently serves as Head of Marketing at The Life is good Company, a lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need through its nonprofit, the Life is good Playmakers. In this role, David leads the Marketing and E-commerce... Read More →
avatar for Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley and her team are the behind-the-scenes masterminds who improve, design and innovate the Zipcar member experience across all channels—from mobile to web to the Zipcar itself. Among many other cool features, Lesley led the charge in creating Zipcar's smart phone applications... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

9:30am

Unlocking Creativity - New Marketing Opportunities with Music

Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.


Speakers
avatar for Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill joined Converse, Inc. in November 2007 as CMO. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing. He previously served... Read More →
avatar for Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

The ability to reinvent yourself takes talent, without a doubt, both because it requires enough skill to remake your persona and enough courage to let go of who you were before. Lightyear, the brand new electro-pop baby of Lauren Zettler, is the product of such talent in action. Lightyear... Read More →
avatar for Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg joined Indaba Media in January 2012 as Senior Vice President of Business Development. He develops opportunities for brands & record labels to collaborate with Indaba Music members. Prior to joining Indaba, Sean worked in artist management, built the RCA/Jive mobile... Read More →
avatar for Kate Pokorny - Founder, Pluck PR

Kate Pokorny - Founder, Pluck PR

Kate works as a communications consultant to several technology companies through her firm. Throughout her career both at large, global agencies and small boutique firms, she has worked with companies including Indaba Media, FanBridge, Zong, NetSuite, Avid, Symphony Teleca, Pret... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Building Brands and Driving Engagement with Video Communications

The role of televideo in healthcare is an important one with many hospitals and major health delivery organizations using these technologies to help increase access, expand referrals and enlarge their footprint. An easy, convenient and attractive way to get patients engaged in their care, and link patients with providers, televideo is transforming the delivery of care and is used across all care settings. As recognized thought leaders in the video communications space, SBR Health will demonstrate how televideo not only increases patient satisfaction but also how it helps hospitals build community and brand awareness.


Speakers
avatar for Douglas Ashton- Founder, OpenExchange Communications

Douglas Ashton- Founder, OpenExchange Communications

A long-time Wall Street analyst turned SaaS entrepreneur, Doug founded OpenExchange in 2009 when he saw the need to bring a community-based approach to financial services and C-suite collaboration. He is the company's VP, Product Development, putting his new-found passion for product... Read More →
avatar for Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston- Chief Marketing Officer, SBR Health

Pete Eggleston brings a strong combination of sales, marketing and product management skills to the company's core management team. Over the last 20 years, he has served in various sales and marketing leadership positions throughout the high-tech industry, including Founder and... Read More →
avatar for Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd- Marketing Manager, SBR Health

Ashley Boyd is a marketing innovator with a strong combination of editorial, design, sales and business development experience. A former NYTimes reporter, Ashley covered breaking news and features and still writes regularly for newsletters, magazines and blogs. Her marketing experience... Read More →
avatar for Peter N. Vicars - President and CEO, Vgo

Peter N. Vicars - President and CEO, Vgo

Peter Vicars has a highly successful global track record and over 30 years of experience in the networking and telecommunications industry. Mr. Vicars is currently the president and CEO of Vgo, a company which develops and markets visual communications via Robotic Telepresence devices... Read More →
avatar for Dave Laughlin - Founder & CEO, VSnap

Dave Laughlin - Founder & CEO, VSnap

Dave McLaughlin is CEO & Co-Founder of Vsnap, a simple video messaging system for businesses that want an easy tool to make their customers feel special. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal. Prior to that, Dave Co-Founded and ran... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Creating Meaningful Digital Experiences: The Semiotics of UX

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.


Speakers
avatar for Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie manages UX and client strategy at25K DIGITAL, a company specializing in advanced user experience and interaction design. With a background in brand planning, cognitive linguistics, and qualitative research, her approach always focuses first on everyday human behavior. In her current role, she combines technology with... Read More →
avatar for Mark Badger- UX/Creative Director, Roundarch Isobar

Mark Badger- UX/Creative Director, Roundarch Isobar

Mark has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service... Read More →
avatar for Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn is a Boston-based editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited... Read More →
avatar for Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt is a user experience strategist in New York City where he collaborates with agencies, startups, and established companies to bring strategic vison to UX and product development projects. Educated in semiotics, philosophy, and psychology, Thomas brings a unique perspective... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

11:00am

Using Decision Science & the Psychology of Persuasion to Drive Action

New research from social scientists and behavioral economists proves that people rely on automatic, reflexive behaviors -- hardwired shortcuts -- when making decisions, including decisions about what marketing messages to consume and what products to buy. Unaware of these shortcuts, people will attribute their actions to some other reason. (See recent best sellers like Predictably Irrational, Nudge, How We Decide, etc.) Find out how to uncover the hidden, emotional drivers of behavior that traditional market research cannot access. And, equally important, discover how to trigger or prompt these "automatic actions" to gain the behavior you seek from your target market.


Speakers
avatar for Neal Boornazian- President, Wilde Agency

Neal Boornazian- President, Wilde Agency

As Wilde Agency’s President, Neal draws upon more than 25 years of experience in successfully leading and growing teams, brands and businesses. Responsible for the agency’s strategic vision and continued growth (100%+ in the last 36 months), he works with clients to deliver... Read More →
avatar for Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut- Chief Creative Officer, Wilde Agency

Nancy Harhut is Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with direct marketing best practices in order to get people to act. Previously, Harhut held senior creative management positions with Hill Holliday, Mullen... Read More →
avatar for Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

Aaron Reid- Founder and Chief Behavioral Scientist, Sentient Decision Science

A psychologist by training, and a businessman by trade, Aaron Reid founded Sentient Decision Science to bridge the gap between behavioral science and business. With a Ph.D. in experimental psychology and a published research record in consumer decision-making, Aaron has developed... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

Are Brands Becoming Media Houses?

Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.


Speakers
avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to... Read More →
avatar for Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002... Read More →
avatar for David Woodrow- 	 Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow- Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow leads the Skyword Partner Services team, which develops and executes clients’ content marketing programs. Prior to joining Skyword, David headed the Client Services organization at Participate Systems, a technology and professional services company that developed... Read More →
avatar for Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina is the Managing Director of Content Marketing Solutions at Resolution, and manages Resolution Canada. She is responsible for the strategic direction of data-driven content creation opportunities, as well as overseeing the expansion of the Resolution's search offering... Read More →
avatar for Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell is the Vice President of Business Development at Thomson Reuters where he is responsible for helping the world's largest international news agency evolve in the digital era. A seasoned digital executive with over 10 years of experience across both web and mobile... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Future of Global Growth Isn't Thin Relationships

Deeper, globally reaching market conversations that define and grow your marketplace are in demand yet need better attention from marketing teams.  In the last five to seven years, we’ve been figuring out social media for “reach” and broad interaction. Today, however, thin relationships may not be connecting your marketing strategy to global executive decision-makers and influencers. We’ll look at executive engagement models and thought leadership marketing to create global and executive conversations.


Speakers
avatar for Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling- Managing Principal, CHROMIUM

Tony Wessling is the Managing Principal of Chromium, an innovative branding consultancy with offices in San Francisco and Washington, DC. His work focuses on unifying brand strategy, brand identity, and brand culture for national and global companies. A frequent author and speaker... Read More →
avatar for Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth- Partner, Brunswick Group San Francisco

Amanda Duckworth is a Partner in the San Francisco office of the Brunswick Group. Amanda was previously Chief Marketing Officer at Morrison & Foerster, a Top 25 global law firm, and investment banks, Thomas Weisel Partners and Montgomery Securities. Amanda's core competency is corporate... Read More →
avatar for Stephen Goodman - Director, Nexus Partners

Stephen Goodman - Director, Nexus Partners

Stephen likes to build innovative and revenue-centric ways to grow customers, markets and influence. He has long experience in marketing, business development and strategy including with Cisco, Orange, Hitachi, ETS, and a UAE investment authority. He pioneered an innovative group... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Role of the Social Employee

Consumers thirst for real-time information and brand engagement to inform purchase decisions. And the savvy Social Business that satisfies that desire for instant gratification and provides the content customers need to make those decisions will reap the benefits. Despite this fact, many companies fail to recognize the power of their greatest and most scalable asset – their employees.   Learn how IBM is educating and activating employees to serve as social media brand ambassadors, the resulting business impact, and how B2B/B2C organizations can develop programs to provide value to target audiences, increase the quality of customer touchpoints and build brand advocacy.


Speakers
avatar for Kevin Green - Vice President Strategy, Digital Influence Group

Kevin Green - Vice President Strategy, Digital Influence Group

As VP of Strategy for Digital Influence Group, Kevin is responsible for developing agency brand strategy and partnering with clients to develop breakthrough marketing and integrated digital campaigns that center on social experiences and engagements. With deep experience driving interactive... Read More →
avatar for Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

Stacy Darling- Global Projects Leader, Brand System Workforce Enablement, IBM

For the past 14 years, Stacy has helped shape IBM's employee engagement and enablement strategy. In her current role as global projects leader for the corporate brand systems, workforce enablement team, Stacy helps design and implement key worldwide projects that shape the employee... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

1:00pm

Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine

Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.


Speakers
avatar for Nicolas Boillot- CEO, HB Agency

Nicolas Boillot- CEO, HB Agency

Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Boillot regularly speaks on branding, marketing and PR topics.
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences... Read More →
avatar for Todd Van Hoosear- Principal, Fresh Ground

Todd Van Hoosear- Principal, Fresh Ground

Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research.  
avatar for Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken leads MC2’s Boston office and develops new business opportunities company-wide that positions MC2 as a strategic partner in the face-to-face arena.
avatar for Melissa Fleck- Senior Director, Head of Design, Optaros

Melissa Fleck- Senior Director, Head of Design, Optaros

Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands.
avatar for Philip DesAutels- Social Technologist, IoT Works

Philip DesAutels- Social Technologist, IoT Works

With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the... Read More →



Thursday October 25, 2012 1:00pm - 5:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

Driving Social Business Results At Scale

From social media, to social business, by design: Top lessons from the trenches. This session will explore the high-impact new methods today's marketers are using to move well beyond campaigns and lead their organizations to success using social strategy and tactics.


Speakers
avatar for Dion Hinchcliffe -  Chief Strategy Officer, Dachis Group

Dion Hinchcliffe - Chief Strategy Officer, Dachis Group

Dion Hinchcliffe is a well-known business thinker who works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Currently EVP of Strategy for SaaS services... Read More →


Thursday October 25, 2012 2:00pm - 3:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:00pm

An Open Source Approach to Agile Marketing

The pace of marketing is accelerating. Digital marketers demand agile technology solutions that accelerate their ability to connect with prospects and customers.  

 

Open Source technologies such as Drupal are giving digital marketers new freedom and flexibility to exceed their goals for building brand affinity, generating new demand, and expanding their digital footprint dynamically across web, social, and mobile channels.

In this presentation, we'll discuss how using an open source Drupal–optimized platform to build amazing digital experiences that drive customers to take action whether it's on a microsite, within a social community, or in the virtual checkout aisle. 

Accelerate marketing innovation from idea to experience at web speed across any channel or device and create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.

 


Speakers
avatar for John Carione- Senior Director, Solutions Marketing, Acquia

John Carione- Senior Director, Solutions Marketing, Acquia

John Carione is the Senior Director for Solutions Marketing at Acquiafocused on helping customers create amazing digital experiences deliveredon the Drupal Open Source platform. John is responsible for understandingand crafting customer requirements for delivering unified web experiencesthat... Read More →

Sponsors

Thursday October 25, 2012 2:00pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:00pm

Will Bigger Data Mean Bigger Problems or Opportunities?

Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?


Speakers
avatar for Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into... Read More →
avatar for Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where... Read More →
avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery... Read More →
avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock... Read More →
avatar for Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon covers the Advertising and Marketing Services industries for BMO Capital Markets, including ad agency holding companies, direct/data marketers, and internet marketing and advertising technology. His flagship research series “The Race for the Digital Marketing Hub... Read More →


Thursday October 25, 2012 2:00pm - 4:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

2:30pm

Are We Investing in Campaigns or Products?

There’s an app for that, but why? As more businesses begin investing in applications as marketing initiatives, let’s reflect on the potential rewards and very real challenges associated with the approach. How do we launch them, maintain them, or even track their value?     This panel brings together bright minds from multiple industries to help evaluate whether the apps we dream up are the future of marketing or novel ideas that come up short on long term value. 


Speakers
avatar for Mike Scopino - UX Design, Almighty

Mike Scopino - UX Design, Almighty

Mike Scopino leads UX design at Almighty. He is obsessed with functionality, both online and off, and acts as a constant advocate for the end-user. With professional experience in visual design and development, Mike creates online strategy with a holistic understanding of... Read More →
avatar for Jeff Wilder - Technology Director, Almighty

Jeff Wilder - Technology Director, Almighty

The very definition of a creative technologist, Jeff Wilder maintains both a vision for the long-term goals of clients while at the same time managing all of the development that goes into achieving them. Formerly the Senior Technical Architect at PUMA, Mr. Wilder has extensive... Read More →
avatar for Patrick Tomasiewicz- Marketing, New Balance

Patrick Tomasiewicz- Marketing, New Balance

Patrick channels product marketing stories into the digital commerce world for New Balance. Patrick enjoys connecting digital and physical mediums to create social consumer experiences. In his spare time he's an accomplished fitness jogger, internet addict, mac 'n cheese connoisseur... Read More →
avatar for Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer- Digital Communications and Community Manager, PerkStreet Financial

Jennifer Spencer is the Digital Communications and Community Manager at PerkStreet Financial, where she helps people connect over a shared desire to live a better life by making smart choices with their money. In addition to managing PerkStreet’s brand voice in social media... Read More →
avatar for Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve Benoit - UX / UI Architect, Studionumbernine.com

Steve is a platform-independent interactive CD/AD/UX/UI professional who prides himself on being able to come up with "the big idea" as well as make those ideas a reality. He has spent over a decade working at established interactive and advertising agencies, conceptualizing... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Social Without Borders: Succeeding in a Global Social Media Landscape

Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.


Speakers
avatar for Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

An early adopter and advocate of social networking services, Kevin has been recognized as a social media thought leader since 2004. After leveraging social media to build a large audience of his own, Kevin was quickly sought by companies to help them cultivate and utilize social... Read More →
avatar for Matt Peters- Creative Director, Pandemic Labs

Matt Peters- Creative Director, Pandemic Labs

Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation's leading social media marketing and analytics agency. Since the agency's inception, Matt has been one of the primary creative and strategic forces behind campaigns with clients like Puma, Canon, DirecTV... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

4:00pm

The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts

Customers of the future will demand personalized experiences.  But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary.  In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources.  After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.  Come join us and begin defining your own experience!

The hashtag for this session is: #AOCustoms.


Speakers
avatar for Nick Laidlaw - CTO, Agency Oasis

Nick Laidlaw - CTO, Agency Oasis

As a co-founder and principal of Oasis, Nick provides extensive technology management and over 12 years of development experience. Nick has first hand experience architecting and developing world-class web applications using a variety of technologies. Nick’s roots are in web development... Read More →
avatar for Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley acts as Director of Information Architecture and oversees IA for clients such as Standard & Poor’s, Fidelity, Navistar, Spotfire and Sanford Health Network. Brendon leads a team which identifies and defines project requirements, information hierarchy and site structure... Read More →
avatar for Mat Thomas - Creative Director, Agency Oasis

Mat Thomas - Creative Director, Agency Oasis

Mat Thomas serves as Creative Director for Oasis, where he touches nearly every aspect of the agency's development projects to ensure the highest level of design consideration, brand cohesion, and experiential innovation. Mat directly leads a team of graphic artists and user experience... Read More →
avatar for Jason Fields - Vice President, Agency Oasis

Jason Fields - Vice President, Agency Oasis

Jason has been with Oasis since 2009 and with nearly fifteen years of interactive service Jason offers an analytic and personalized vision of the industry to Agency Oasis. With components of design, development and experience architecture in his past he offers an expansive range of... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

4:00pm

Who Needs School Anyway?

Today's students are "digital natives"; they have lived their existence immersed in a digital world. So what does that mean about educating them today to take over the world tomorrow? It is not six degrees of separation but according to Dr. James Tracy, the future is about 10 Degrees of Ubiquity. With no limitations of time, space, or content, educational paradigms have been dismantled. Schools not only have to educate differently but they must market differently. Let's use the rules and tools of the business world to create better leaders who are more prepared in this digital economy.


Speakers
avatar for Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy- Headmaster, Cushing Academy

Dr. James Tracy is the headmaster of Cushing Academy, a boarding and day college preparatory school in Ashburnham, Mass. Dr. Tracy is a leader in the independent school world whose educational vision has been highlighted in national and international media, ranging from The New... Read More →
avatar for Moira Kelly- President & Executive Director, Explo

Moira Kelly- President & Executive Director, Explo

Moira Kelly is the president and executive director of Explo, an international leader is summer enrichment. More than 55,000 students from 60 countries and across the US have attended Explo's programs on the campuses of Yale University, Wellesley College, and St. Mark's School. In... Read More →
avatar for Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Wadhwa- Head of Mobile, Wikimedia Foundation

Kul Takanao Wadhwa is the Head of Mobile at the Wikimedia Foundation, where he leads the world’s fifth most visited website – Wikipedia – in its largest growth area. Kul focuses on using technology to empower people globally. He is a thought leader on technology, community... Read More →
avatar for Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael McPherson- Partner and Creative Director, Corey McPherson Nash

Michael’s work has garnered numerous national and international design awards including Communication Arts, AIGA, Print Magazine, How Magazine, ID Magazine, the Council for the Advancement and Support of Education and the University and College Designers Association. Michael... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

DataXu’s Data Brew: The Data-driven Power Shift

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.

Join us for DataXu’s Data Brew, a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.

Don’t miss the power shift, or this event.


Speakers
avatar for Mike Baker- CEO and Co-Founder, DataXu

Mike Baker- CEO and Co-Founder, DataXu

Mike is CEO of DataXu, a leader in digital marketing management solutions. Before DataXu, he was VP at Nokia, where he created and ran Nokia Interactive. He came to Nokia through its acquisition of Enpocket, where he was the founding investor and CEO. He was also EVP at CMGI... Read More →
avatar for Chuck Hollis- VP, Global Marketing CTO, EMC

Chuck Hollis- VP, Global Marketing CTO, EMC

A 17-year EMC veteran, Chuck is a long-time member of EMC’s management team, working on strategic aspects of marketing, business development and technology. He is a popular industry blogger (http://chucksblog.emc.com) and writes frequently about advanced IT leadership topics. Chuck is particularly interested in how IT groups are re-organizing and re-structuring to meet new expectations and new missions. Today, he is very focused on IT transformation, enabling big data analytics, the challenge of mobilizing larger enterpr... Read More →
avatar for Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport is the President’s Distinguished Professor in Management and Information Technology at Babson College and a Visiting Professor at Harvard Business School (2012-2013). He is also the research director and co-founder of the International Institute for Analytics... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

Self – Marketing in the Digital Age

Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram: all digital channels that have been capitalized on for the promotion of brands, yet so far, these channels have gone largely untapped for the promotion of individuals. The truth is most of us have no idea what our digital footprint looks like to potential employers, partners, organizations and this can be scary. This panel will dive into why individuals shy away from digital for self-marketing and how they can actually harness technology effectively to stand out amongst their peers at any level of their career.


Speakers
avatar for Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers- Founder and CEO, BoardProspects

Mark Rogers is the founder and CEO of BoardProspects, an online professional community dedicated to building better boards for private, public and non-profit organizations, launching in Summer 2012. Prior to founding BoardProspects, Rogers was partner at a law firm in Boston... Read More →
avatar for Melissa Ablett- General Manager, BostInno

Melissa Ablett- General Manager, BostInno

Melissa Ablett is the General Manager of BostInno, an online local news and community publishing platform operated by Streetwise Media, where she coordinates day-to-day work and strategy, oversees sales and marketing, and works with the editorial and product teams. Prior to BostInno... Read More →
avatar for Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron- CEO and Co-Founder, BrandYourself.com

Patrick Ambron is the CEO and co-founder of BrandYourself.com. Patrick is recognized as a leading expert in online reputation management and Search Engine Optimization. Most recently, he was recognized by the White House as one of theEmpact 100 Top CEO's under 30 and named Young... Read More →
avatar for Patrick Reynolds- EVP, Marketing, Triton Digital

Patrick Reynolds- EVP, Marketing, Triton Digital

In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media, and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
 
Friday, October 26
 

1:00pm

The College Faceoff: Social Media for Social Good

The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition. 

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.


Speakers
avatar for Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane, a first generation Dominican American, is a passionate Internet Marketing Consultant with 20 years of computer technology experience, eight years of online marketing experience, and 10 years experience in business development. Joselin is co-founder BostonTweetUp.com... Read More →
avatar for Mike Bentley - Boston Globe

Mike Bentley - Boston Globe

Mike heads up the Digital Sales team at the Boston Globe and Boston.com.  Prior to this role, he ran the advertising product team and was the key player from the business side for a variety of initiatives, including Your Town and BostonGlobe.com.  Mike is now responsible for monetizing... Read More →
avatar for Michael Bourne - SVP / Account Director, Mullen

Michael Bourne - SVP / Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital... Read More →
avatar for Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning serves as the General Manager for The Berklee Music Network, Berklee’s exclusive social network and career development platform for Berklee–trained and affiliated musicians and music industry professionals. Prior to her role at the Network, Stefanie was Chief... Read More →

Sponsors

Friday October 26, 2012 1:00pm - 5:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA