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Media & Advertising [clear filter]
Tuesday, October 23
 

10:30am

Advertising That Learns™ Enables Higher Education

Learn how The First Marblehead Corporation applies big data and artificial intelligence to programmatic buying to successfully increase the availability of higher education student loans and the acquisition of qualified applicants.


Speakers
avatar for Andrew Kling - Vice President Group Director, Havas Edge

Andrew Kling - Vice President Group Director, Havas Edge

Andy partners with clients to form a deep understanding of their business and to provide strategic counsel to them in rapidly evolving marketplaces. With 15 years of experience developing successful B2B and consumer multi-channel marketing plans and web sites, he has focused on both... Read More →
avatar for Eric Porres- CMO, Rocket Fuel

Eric Porres- CMO, Rocket Fuel

Eric Porres is the CMO for Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers. Prior to Rocket Fuel, he was the CMO for Lotame Solutions, a marketing technology company. Eric previously was a founding partner of Underscore... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

10:30am

The Future of Video Marketing is Here, and It Looks Like Choice

Renowned video advertising expert Brian Shin, founder and CEO of Visible Measures, will explore the evolution and future of video marketing, taking the audience from TV advertising, to the first video ads online, to choice-based advertising and the video landscape for the next few years. Brian will use data-driven, real-world case studies to help marketers and agencies understand where video advertising is going and how they can take advantage of it. During this session, video marketers will learn actionable steps they can take to maximize their impact in a choice-driven world.


Speakers
avatar for Brian Shin- Founder and CEO, Visible Measures

Brian Shin- Founder and CEO, Visible Measures

Brian Shin is the founder and CEO of Visible Measures, the analytics and advertising platform for social video. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

The Consumer Is Speaking, Why Are We Still Trying to Interrupt?

More than 2 decades into the Internet Age consumers have seized control of their path-to-purchase. They rely less on distracting advertising and are now empowered by digital tools to make smart buying decisions on everything from televisions to toilet paper.   This session features real examples and insights that indicates how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it. The cases also bring into focus a future where effective advertising facilitates consumer behaviors rather than tries to interrupt them.

 


Speakers
avatar for Jon Opdyke- Chief Executive Officer, HookLogic

Jon Opdyke- Chief Executive Officer, HookLogic

Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:00pm

The Channel-less Consumer: Identifying Attribution within Digital

Where is mobile’s credit along digital conversion path?  Measuring mobile's contribution to online conversion has been difficult or even impossible... until now.    Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path. 


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

10:30am

The Future of Mobile Rich Media and Location Targeting

Mobile has changed the way people communicate, consume content, and shop.  In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results.   But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.  


Speakers
avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →

Sponsors

Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

The Future State of Mobile Audience: Scale, Targeting and Tracking

Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers  insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape. 


Speakers
avatar for Matt Duffy - VP of Marketing, Jumptap

Matt Duffy - VP of Marketing, Jumptap

Matt Duffy is responsible for crafting and executing on Jumptap’s marketing and brand strategy. He has more than ten years of marketing and sales experience in the advertising and communications industries. Prior to Jumptap, Mr. Duffy served as VP of Marketing at Schwartz Communications... Read More →
avatar for Sonny Kim- SVP of Digital Media, PGR Media

Sonny Kim- SVP of Digital Media, PGR Media

Sonny joins from AMP agency where she was SVP of Digital and responsible for digitalstrategy and planning for AMP’s clients. Prior to its acquisition by AMP in 2008, she servedas Partner of Fulgent Media playing a vital role in the growth of the agency. Through 16 yearsof experience... Read More →
avatar for Victor Milligan- CMO, Nexage

Victor Milligan- CMO, Nexage

Victor joined Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth... Read More →
avatar for Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri is responsible for leading TARGUSinfo’s efforts in establishing key strategic partnerships for the AdAdvisor business across online and mobile display advertising. Prior to TARGUSinfo, Ken worked as VP of Business Development for Lucidmedia, a leading advertising targeting... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI

 Learn how the modern consumer interacts with video across multiple screens:  Tablet, Mobile, Desktop and TV.   

 We will tackle the following questions:  How do marketers get consumers attention and why are the dollars still so concentrated on television as a medium?  How can marketers maximize the return of video advertising investments across multiple screens?  What are the trends in video consumption in terms of type of video and time spent and how will advertisers capitalize on it?   Who are the winner's and loser's in the coming decade given these trends?


Speakers
avatar for Gina Preziosa- VP Group Digital Media Director, 	mediahub/Mullen

Gina Preziosa- VP Group Digital Media Director, mediahub/Mullen

Gina officially started her career in digital media the year that Google launched which was 1998. Her first job was at the Harvard of digital media, Strategic Interactive Group, now known as Digitas. She has had stints at small direct shops and Arnold prior to joining Mullen... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Eric Korsh- VP/GD, Brand Content, Digitas

Eric Korsh- VP/GD, Brand Content, Digitas

Eric leads the brand content practice across Digitas clients serviced out of Boston, Chicago, San Francisco and Detroit. He leads content strategy development and execution - borne out of insights, driving brand goals and business results. Clients include Tide, Sprint and eBay... Read More →
avatar for Harry Kargman- CEO, Kargo

Harry Kargman- CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites and apps. Kargo has won numerous awards including a Mobi and an... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Consumer Retention in Mobile Apps

Digital natives switch between different types of media 27 times per hour. With such fierce competition to win their time, it's critical that we rethink how to capture and retain consumers’ attention. This panel will explore why traditional approaches to mobile just won’t cut it, offering attendees tips to avoid building just another app or ad to be ignored.


Speakers
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Brett Leary- VP/Director- Mobile, Digitas

Brett Leary- VP/Director- Mobile, Digitas

As VP of Mobile Strategy within Digitas’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s network of clients which include; P&G, Bank of America, AholdUSA and Dunkin Donuts. Brett also... Read More →
avatar for Lars Albright- CEO and Co-Founder, SessionM

Lars Albright- CEO and Co-Founder, SessionM

Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple's mobile advertising business unit. Before Apple, Lars was Co-Founder... Read More →
avatar for Jon Auerbach- General Partner, Charles River Ventures

Jon Auerbach- General Partner, Charles River Ventures

For 12 years, Jon backed teams in almost every aspect of mobile, from advertising to infrastructure, service providers, spectrum and applications. Before CRV, he was general partner at Highland Capital Partners, leading mobile where he led or co-led investments in Quattro Wireless... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Thursday, October 25
 

11:00am

YouTube Nation: Business Video Will Need Marketing More Than Special Effects

Don't exhaust your entire marketing budget on an over-produced video that may not get any views. YouTube and and online video represent the onset of precision market sizing, hyper-targeting, and 10X response rates. YouTube revolutionized online video. Now it's poised to do the same with business by incorporating great programming, customized branding, and highly-targeted advertising. Are you and your organization ready to use YouTube to engage your prospects, partners, customers, and employees like never before? More importantly, are you willing to embrace a medium that will increase your marketing response by a magnitude? We'll demo hyper-targeting live.


Speakers
avatar for Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa is Executive Vice President of Sales and Marketing for Pixability, a video marketing company based at the Cambridge Innovation Center. He is also an award-winning marketer who’s used video to help bring 75 innovative products and services to global markets, generating... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

12:30pm

The Next Generation of Rich Media

The Next Generation rich media panel will share in-depth case studies of recent rich media campaigns that generated high conversion rates and substantial ROI. Audience members gain insight into how to leverage the next generation of rich media and leave with tangible ideas for future campaigns.   Benefits:   • Learn about the next generation of rich media applications • Understand how to leverage targeting capabilities • Explore advanced performance monitoring and web metrics • Discuss B2B and B2C case studies • Learn how to how to boost campaigns with ad capabilities highlighting sight, sound, and motion  


Speakers
avatar for Andy Pocock- Vice President, North America, Flashtalking

Andy Pocock- Vice President, North America, Flashtalking

As Vice-President of Flashtalking US Andy works across sales, marketing, business development and operations. Andy has over 13 years digital advertising & technology business experience in the UK, Europe, Asia and the US. Beginning his career at ad technology start-up, Tangozebra... Read More →
avatar for Harry J. Gold- CEO, Overdrive Interactive

Harry J. Gold- CEO, Overdrive Interactive

Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that has served clients such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Joe, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC and IBM. Harry is a frequent... Read More →
avatar for Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel Harrison- Vice President, Strategic Sales, Mediaplex

Daniel works closely with brands like LendingTree, Dell, Audible, Air Canada, and many top agencies to develop innovative data-driven marketing strategies. He’s guided his clients towards campaigns that deploy the magical mix of great creative, data-driven messaging, and real-time... Read More →
avatar for Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian- Creative and Technical Sales Director, PointRoll

Dan Mouradian is a Creative and Technical Sales Director at PointRoll with over a decade of technical and creative experience in the digital space.  Dan specializes in helping his hundreds of clients develop sound dynamic strategies and impactful creative solutions. After joining... Read More →
avatar for Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan Kadoch- Manager Sales Northeast, Undertone

Jonathan is and has been the top billing AE at Undertone dating back to early 2008, and was promoted to Sales Manager Northeast in January. While still in a sales role, he is also responsible for managing others on his team. Year over year, Jonathan has continued to produce record... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

2:30pm

Audiences Everywhere: The Evolution Of The Social Web

Alphabird CEO Chase Norlin delves into the social Web to illustrate where content and advertising are today, what they'll become tomorrow -- and how you are leading the evolutionary charge. From online videos going viral to brands and marketers tapping into the world of sharing, commenting, liking and truly engaging with who matters most: you.


Speakers
avatar for Chase Norlin- CEO, Alphabird

Chase Norlin- CEO, Alphabird

Chase Norlin is the CEO of AlphaBird, Prior to AlphaBird, he was the founder and CEO of Pixsy, a pioneer in video search. He served as a senior executive at ValueClick where he managed publisher distribution for the display advertising network, paid search, and comparison shopping... Read More →


Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA
 
Friday, October 26
 

9:00am

The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned

Advertising, or "paid" media, has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels. Both "owned" (content) and "earned" (social and consumer-generated) media are now vital to campaigns, helping to amplify and spread brand messages through the myriad, complex paths consumers follow across devices, screens, and media.


In this session, Rebecca Lieb will present the Altimeter Group's new research on converged media, demonstrating why and how marketers are challenged to intercept these elusive customers and cut through the media clutter, regardless of channel or medium. She will explain how and why businesses must change the way marketing departments are organized, build new models to drive collaboration across client brand teams, agency partners and other service providers, shift budgets, and realign metrics and KPIs to effectively measure and assess their creative and media initiatives.


Convergence is already very real in digital channels. This shift is also beginning to occur in offline media. The brands and agencies that understand convergence and the new skills it demands will be better prepared to face future challenges.


Speakers
avatar for Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb - Analyst, Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The... Read More →

Sponsors

Friday October 26, 2012 9:00am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA