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Mobile & Commerce [clear filter]
Tuesday, October 23
 

10:30am

The Store of the Future

Nimble. Intelligent. Personalized. Innovative. These words describe the store of the future.   As retail operations catch-up to the pace at which consumer behaviors have evolved, stores will transform from a physical experience driven by disconnected data silos to more of a virtual experience powered by relevant and real-time data, all while retaining the inherently social nature of shopping created by human interaction. This session will show what the store of the future will look like from both from a sales associate and shopper¹s point of view‹and what marketer¹s need to do to get ready.

 

 


Speakers
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s... Read More →
avatar for Dan Shust- Executive Director, RI: Lab

Dan Shust- Executive Director, RI: Lab

Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

12:00pm

Mobile Commerce Summit: Panel 1 – The War for Your Customer

Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 


Speakers
avatar for Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com... Read More →
avatar for Janet Muto- Managing Partner, High Start Group

Janet Muto- Managing Partner, High Start Group

Before High Start Group, Janet served as the VP of Marketing and CMO for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. She was VP of Worldwide Marketing for MicroTouch Systems, where she led the MicroTouch-Enabled branding program and developed strategic... Read More →
avatar for Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones. Mike was formerly the CEO of Modiv Media which pioneered in-store mobile... Read More →
avatar for Joshua Robin- Director of Innovation, MBTA

Joshua Robin- Director of Innovation, MBTA

Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information. As a result of these efforts, more than 50 apps... Read More →


Tuesday October 23, 2012 12:00pm - 1:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Mobile Commerce Summit: Keynote- A Consumer’s Perspective on Mobile Commerce

From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →


Tuesday October 23, 2012 1:30pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

2:15pm

Mobile Commerce Summit: Panel 2- The New Role of Media, Marketing and Big Data

As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where... Read More →
avatar for Ben Saren- Vice President, Marketing, Litle & Co

Ben Saren- Vice President, Marketing, Litle & Co

Ben is an entrepreneurial, innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small. Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present... Read More →
avatar for Molly Plozay- Vice President, First Data

Molly Plozay- Vice President, First Data

Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications... Read More →
avatar for Greg Garson- Practice Lead, High Start Group

Greg Garson- Practice Lead, High Start Group

Before High Start Group, Greg was with MasterCard Advisors, where he managed a team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards/payments and business change. Greg’s expertise is in new value proposition... Read More →
avatar for Gene Wisniewski- SVP Sales, Linkable Networks

Gene Wisniewski- SVP Sales, Linkable Networks

Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth. Wisniewski has a long history of senior sales and marketing positions, anchored by... Read More →


Tuesday October 23, 2012 2:15pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:15pm

Mobile Commerce Summit: Panel 3- Winning Strategies for Banks, Retailers and Advertisers

With alternative payment options on the rise, will credit card companies still own the payment experience? How can mobile payment companies compete with credit card companies, and how do traditional companies need to adapt to this new structure? What are the trends taking shape in the payment sphere?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 

 


Speakers
avatar for Gary Lombardo- Solutions Marketing Lead, Demandware

Gary Lombardo- Solutions Marketing Lead, Demandware

Gary is an accomplished marketing professional with over 20 years experience leading differentiated product and go-to-market strategies designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s... Read More →
avatar for Nitzan Shaer- Managing Partner, High Start Group

Nitzan Shaer- Managing Partner, High Start Group

Nitzan co-founded HSG, a consulting firm focused on helping companies create and launch breakthrough products. Prior to HSG, Nitzan headed the Mobile Group at Skype, which became one of the top mobile applications globally. He is an active angel investor and board member. He began... Read More →
avatar for Aron Schwarzkopf- CEO, Leaf

Aron Schwarzkopf- CEO, Leaf

Aron is the founder and CEO of Leaf, a big data platform enabling brick & mortar businesses and their customers to get more out of their everyday transactions. Aron started Leaf upon graduating from Babson College, where he now mentors students on how to bootstrap and finance a new... Read More →
avatar for Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch- Chief Ninja, SCVNGR/LevelUp

Seth Priebatsch was born in Boston at age 7. At age 12, he founded his first start-up. It failed gloriously, achieving profits several times those of Twitter. After his freshman year at Princeton (the requirement to achieve the term dropout), Seth took a "leave-of-absence" to found... Read More →


Tuesday October 23, 2012 3:15pm - 4:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:30pm

Geo-Location: Where Are We Going?

Location-based services like Foursquare, Facebook Places, Yelp - and now, mobile payments platforms - have evolved significantly over the course of the past two years. What has happened in this space, why has it occurred, and what can we anticipate moving forward?   Learn why the idea of "location" will be the key buzzword in marketing for the next decade - but not necessarily for the reasons you might expect.


Speakers
avatar for Jeff Kirchick - Director of University Outreach, SCVNGR/LevelUp

Jeff Kirchick - Director of University Outreach, SCVNGR/LevelUp

Jeff Kirchick is Director of University Outreach at SCVNGR, a Google-funded geo-social networking and gaming platform in Cambridge, Mass. In his role at SCVNGR, Kirchick works with the company\'s 350+ university clients to develop location-based games and mobile strategies with SCVNGR\'s... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
 
Wednesday, October 24
 

1:30pm

Attracting A Million Members In A Flash: Joss & Main and Content Commerce

Building a loyal following around your business is important, but how do you find the right audience and turn consumer curiosity into actual currency? John Mulliken, co-founder and general manager of Joss & Main, discusses how his company went from 0 members to over 1 million décor devotees in less than 18 months, and is on track to pull in more than $100 million by year’s end. John will share new & unconventional methods to obtaining members, and building the future of engagement marketing in a rapidly changing, rapidly growing landscape of novel e-commerce formats.


Speakers
avatar for John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John is co-founder and General Manager of Joss & Main. John spearheads the overall business strategy, as well as the execution of marketing, operations, creative, merchandising, and technology. John also is VP of Strategic Initiatives for Joss & Main's parent, Wayfair - the No... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

1:30pm

Enterprise Software Marketing in an Open Source World

Open Source software has taken hold in the enterprise and Red Hat and Acquia are driving the revolution – a revolution that raises a variety of new challenges for software marketing professionals including:

  • Brand differentiation when technology converges
  • Positioning in a post-Features & Functions world 
  • Channel partner development with an open source solution
  • Ecosystem cultivation to influence software adoption

Join Ontios, Red Hat and Acquia for a spirited discussion into how the worlds leading open source firms are rethinking enterprise software marketing, supporting their ecosystems and propelling tremendous growth through both traditional and social media, channels outreach and other innovative approaches. 


Speakers
avatar for Bryan House- Vice President of Product Marketing, Acquia

Bryan House- Vice President of Product Marketing, Acquia

Bryan House is the vice president of product marketing at Acquia, where he was employee #6 when he joined five years ago. In his role, Bryan is responsible for evangelizing open source, Drupal and Acquia to analysts, media, and customers around the globe. Prior to Acquia, Bryan ran... Read More →
avatar for Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike manages a team of marketing, program and evangelism professionals responsible for building and scaling a vibrant worldwide 3rd party ecosystem of solutions and technologies which will power the modern business based on the Red Hat platform. Mike’s team is responsible for... Read More →
avatar for John Francis- Principal, Ontios

John Francis- Principal, Ontios

John has served as President at several award winning interactive services, strategy and application development firms. He served three terms (9 years) on the MITX board, acting as co-chair of the MITX Innovation Awards from its’ inception through 2011. He is a frequent guest... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

Bringing Digital Content to Brick and Mortar Retail

Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts. 


Speakers
avatar for Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content. Ian works... Read More →
avatar for Erik Pelletier- Director of Client Services, Almighty

Erik Pelletier- Director of Client Services, Almighty

Erik is the executive lead for the client services team at Almighty, focused on aligning Almighty's capabilities with the business objectives of our clients, and providing both strategic and tactical leadership to help both bring work to market and identify opportunities for learning... Read More →
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event... Read More →
avatar for Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin is an interaction designer at IDEO Boston. He helps clients realize ideas and communicates those ideas by quickly building functional and interactive experience prototypes. Todd has experience in developing and implementing complex interactive systems and interfaces... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

3:00pm

QR is Dead. Long Live QR.

Some advertisers swear by them. Some designers swear at them. But, advertisers are adding a mobile component to print and TV campaigns with dramatic results using QR codes, image recognition, digital watermarks, augmented reality, audio watermarks for TV and radio, and more. What does the future hold for mobile activation? What new developments are shaping print and TV? Come see a fascinating discussion among leaders in mobile activated media. Our panel will present real-world examples and discuss how mobile activated advertising could live forever.


Speakers
avatar for Mark Petrie- Senior Manager, Product Management, Digimarc

Mark Petrie- Senior Manager, Product Management, Digimarc

As Senior Manager of Product Management for Digimarc, Mark is responsible for driving product strategy centered on the company’s digital watermarking technology. Mark has over 20 years of experience leading product and technology teams for industry leaders such as Tripwire, IKON... Read More →
avatar for John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh- Founder & CEO, Nellymoser, Inc.

John Puterbaugh founded Nellymoser Inc., a mobile marketing and technology services provider to publishers, advertisers, retailers and brands, and is the company’s chief strategist and evangelist. Before Nellymoser he was CTO of Reelworks and part of the early team at Voxware... Read More →
avatar for Roger Matus- Executive Vice President, Nellymoser

Roger Matus- Executive Vice President, Nellymoser

Roger Matus is a marketing-oriented entrepreneur who lives, eats and breathes mobile. He proudly claims “early adopter” stripes when he says that he owned an early bag cell phone, a Palm Pilot and the Palm IV interconnected device. Now, as EVP of Nellymoser, he is regularly... Read More →
avatar for Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait- Product Manager, Interactive Print Solutions, Quad/Graphics

Matt Kammerait is taking on the mobile and interactive world from an unlikely home - within one of the great American printing companies: Quad/Graphics. As product manager for interactive print solutions, he's engaged in the process of integrating the immediacy and connectivity of... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges

The convergence of three trends - offers, mobile payments, and "big data" - are colliding to create a new category of marketing, dubbed "card-linked marketing." In a Future M world, anonymous transaction data and payment-linked deals will eliminate unprofitable discounts, eradicate paper coupons, and help merchants see how their marketing dollars drive true market share shift and influence lifetime consumer buying behavior. Moderated by MITX board member Jeff Bussgang, panelists include three of New England's top innovators in the space. This session will address the impact of these three trends on society and what's next for this rapidly evolving industry.


Speakers
avatar for Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

Marc Caltabiano- SVP of Marketing and Products, Cartera Commerce

As Senior Vice President of Marketing and Products, Marc Caltabiano is responsible for product strategy, product management, marketing and PR at Cartera. Marc brings 20 years of product and marketing experience in CRM, self-service, e-commerce, and enterprise search. Prior to Cartera... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL... Read More →
avatar for Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff Bussgang- General Partner, Flybridge Capital Partners

Jeff is a General Partner at Flybridge Capital Partners. He represents the firm on the boards of Cartera Commerce, ClickSquared, DataXu, i4cp, Plastiq, SavingStar, SimpleTuition, and tracx. Prior to joining the firm in January 2003, Jeff co-founded Upromise (acquired by Sallie... Read More →
avatar for Angus Davis- Founder and CEO, Swipely

Angus Davis- Founder and CEO, Swipely

In 1999, Angus co-founded Tellme, which revolutionized speech recognition systems today used by 1 in 3 Americans. Microsoft acquired Tellme in its largest-ever acquisition of a private company in 2007. Prior to Tellme, Angus joined Netscape as their youngest employee where he... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

4:30pm

How can Happiness Moments Change the World of Mobile Marketing?

With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.


Speakers
avatar for Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin is VP, Media at Sony Music Entertainment. A 17 year veteran of the advertising and music business, Kyle is responsible for developing strategic media plans across all channels to support Sony Music labels releases in the US. Additionally, Kyle helped found Arcade... Read More →
avatar for Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah leads social and mobile commerce for 1800flowers, the world's leading florist and gift company. In addition, he manages the strategic adoption of new and emerging technologies across the online, mobile and social media customer experiences. Amit's innovative work in leveraging... Read More →
avatar for Brian Wong- CEO and Co-Founder, Kiip

Brian Wong- CEO and Co-Founder, Kiip

Brian Wong is the co-founder and CEO of Kiip, a mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps. Called the youngest person to ever receive venture capital funding by TechCrunch... Read More →
avatar for Chris Kobran- VP of Sales, Kiip

Chris Kobran- VP of Sales, Kiip

Chris is a 15+ year ad industry veteran with a diverse background in digital / traditional media sales and sponsorship management. He has a proven track record in building teams and selling non-traditional ad products to fortune 500 companies. Prior to Joining Kiip as VP of Sales... Read More →
avatar for Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng is the Media Director at M&C Saatchi Mobile. He leads the global media team based out of New York City with the reputation as the market leader in performance mobile advertising and experience at advising many of the world¹s most recognizable brands. M&C Saatchi... Read More →
avatar for Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman is a digital brand manager at PepsiCo, where he drives the digital marketing agency for Diet Pepsi, Pepsi Max and Pepsi Next. Joshua lives in Queens, NY with a girlfriend and dog he adores and a cat that despises him.


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

6:00pm

Mobile First: Reimagining Your Desktop, Tablet, and Smartphone Experience

Mobile First is more than just a UX design buzzword, it's an entirely new way of approaching a brand's web strategy. Instead of starting with a desktop site and cutting away at the content until it fits on a mobile screen, we will teach workshop participants how to begin at square one with an amazing mobile experience and then expand to tablet and finally desktop.In an increasingly mobile world, if a brand isn't thinking Mobile First, it's going to get left behind.


Speakers
avatar for Dan Curran- President & CEO, 4ORCE Digital

Dan Curran- President & CEO, 4ORCE Digital

Dan is the founder & president of 4ORCE Digital. Having created and introduced the philosophy of Empirical Marketing, 4ORCE looks to migrate brands away from a pure creative intuition model towards a measurable User Experience model. The team at 4ORCE is hyper vigilant to remain... Read More →
avatar for Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence is the Senior Product Manager at Jumptap in charge of the mobile ad network's audience targeting product suite. Joran's data driven approach to product development has been the key to his success and he has applied it to a diverse array of products from behavioral... Read More →
avatar for Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz- Conductor & CEO, Bluetrain Mobile

Steffan Berelowitz is a serial entrepreneur, web consultant, and now train conductor. In the past 19 years, Steffan founded 3 companies in online technology, all are in business today. In '93, he co-founded ArtNet, now artnet.com. In '95, Steffan founded Bit Group, an award-winning... Read More →

Sponsors

Wednesday October 24, 2012 6:00pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA