Loading…
FutureM has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

More [clear filter]
Monday, October 22
 

6:00pm

FutureM Opening Night Celebration

Opening night is the kickoff event to the biggest marketing festival in Boston. A celebration of our awesome community, a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a party!? Fantastic music, food and drinks will get us rolling. We’ll have various digital adventures for you to partake in and there will even be some learning!

Our featured speaker is Shira Lazar, host and executive producer of Emmy-nominated ‘What’s Trending with Shira Lazar’. Shira’s show, a daily happening on YouTube, is a live interactive show and 24/7 news hub, showcasing the biggest events, viral videos, celebrity interviews and pop culture memes. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others.

At Opening Night, Shira, along with her partner in crime, Damon Berger, CEO of What’s Trending, will discuss internet culture and digital trends. Using their favorite Top 5 lists from the show, they will reveal the secrets to modern marketing via the best online video examples of entertainment, branding, and content marketing.  With consumers becoming their own media companies and the ability to build (or bust) brands through social, new modes of content creation are driving innovative approaches to marketing. Shira and Damon will provide an eye-opening look at what’s next.

Join us for the biggest celebration of marketing innovation during FutureM week – Opening Night is sure to rock you.

*You must be 21 to attend this event.


Speakers
avatar for Shira Lazar- Host and Executive Producer, WhatsTrending.com

Shira Lazar- Host and Executive Producer, WhatsTrending.com

Shira Lazar is the Host and Executive Producer of the Emmy-nominated, live interactive show and 24/7 news hub, "What's Trending with Shira Lazar," which launched in May 2011 as a weekly but recently rebooted as a daily show on YouTube. She is also the Host and Creator of YouTube’s... Read More →

Sponsors

Monday October 22, 2012 6:00pm - 10:00pm
Space 57 at Revere Hotel 200 Stuart Street, Boston MA
 
Tuesday, October 23
 

7:00pm

HubSpot & FutureM Cocktail Party

Have a few drinks and a great time!  Join attendees of FutureM and HubSpot for a cocktail party at the Back Bay Social Club on Boylston.


Tuesday October 23, 2012 7:00pm - 10:00pm
Back Bay Social Club Back Bay - 867 Boylston Street, Boston MA
 
Wednesday, October 24
 

3:00pm

Breakthrough Ideas in a Digital World

Increasingly, the success of a company or organization relies on its ability to be creative, innovative and produce breakthrough ideas.  No longer the domain of a select few, creativity and its cultivation, will be a required skill for employees across all aspects of an organization. The future of creativity within companies and organizations requires both a set structure and rule breaking.  This presentation discusses how these juxtaposed concepts work in harmony, how they can benefit from technology, and how to integrate them in order to develop a workplace driven by breakthrough ideas.


Speakers
avatar for Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel - Associate Professor of Marketing Communication, Emerson College/ Founding Partner, mediaman

Thomas Vogel is one of the founding Partners of mediaman and the Graduate Program Director for the Global Marketing Communication and Advertising Program and Associate Professor of Marketing Communication at Emerson College. He is a specialist in strategic online communication, online... Read More →
avatar for Brenna McCormick - Director of Operations and Client Strategy, mediaman

Brenna McCormick - Director of Operations and Client Strategy, mediaman

Director of Operations and Client Strategy, mediaman LLC
Brenna McCormick is the Director of Operations and Client Strategy for the US division of the digital marketing agency, mediaman LLC. She is also an Adjunct Professor at Emerson College teaching Creative Thinking and Problem Solving in the Integrated Marketing Communication graduate... Read More →
avatar for Lisa Villamil- Creative Director, mediaman

Lisa Villamil- Creative Director, mediaman

Lisa Villamil is a creative strategist for mediaman USA, a global marketing agency based in Mainz, Germany, and an assistant professor in information design in the Scripps School of Visual Communication at Ohio University. She focuses on emerging trends, cross-cultural communications... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA

7:00pm

Brew Lab

Facebook is the future of engagement marketing, and it’s about more than sweepstakes and coupons. Facebook fans demand a voice to influence the future of the things they love - letting them become a piece of their favorite brands’ history. Napkin Labs will demonstrate how open collaboration and storytelling with Facebook fans helped influence products from local Boston breweries. New products will range from the beer we drink (hooray!) to the way it's packaged, marketed and made! This ain’t no cocktail hour, this is a beer tasting party with some of the coolest new breweries emerging from Boston’s nano-brewery movement!

 


Speakers
avatar for Riley Gibson- CEO and Co-founder, Napkin Labs

Riley Gibson- CEO and Co-founder, Napkin Labs

Riley Gibson is the co-founder and CEO of Napkin Labs, a tech company based in Boulder, CO that helps brands uncover the passion and creativity of their online communities. Early in his career as a brand strategist, Riley saw an overwhelming need for brands to leverage social... Read More →
avatar for Roshan Bhula- Chief Marketing Officer, Napkin Labs

Roshan Bhula- Chief Marketing Officer, Napkin Labs

Roshan Bhula is CMO at Napkin Labs. At work, Roshan constantly obsesses over simplifying Napkin Labs' message, design and strategy. Outside of work, Roshan has an unhealthy obsession with the NFL, delicious vegetarian food, and 80s power ballads.
avatar for Warren Ng- Co-founder and COO, Napkin Labs

Warren Ng- Co-founder and COO, Napkin Labs

Warren Ng is the co-founder and COO of Napkin Labs. He keeps the team running smoothly, leads our partnership efforts with other companies and agencies, and can't walk down the street without meeting someone he knows - we consider him the unofficial mayor of Boulder.

Sponsors

Wednesday October 24, 2012 7:00pm - 9:00pm
WorkBar 711 Atlantic Avenue, Boston, MA
 
Thursday, October 25
 

9:00am

20/20: Augmenting Reality for Ultimate UX

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX: 

As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.


Speakers
avatar for Malia Estes- Digital Media Planner, Mullen

Malia Estes- Digital Media Planner, Mullen

Before Malia Estes, a Boston University graduate, became a digital media planner at Mullen’s Mediahub she worked with names like Florence + the Machine and TOMS Shoes as a digital producer and talent scout at an LA entertainment startup - having to know what would sell before it... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Content Curation- How to Engage Prospects in 2020

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Content Curation- How to Engage Prospects in 2020:

There is currently an overwhelming and growing amount of content online, and it is only going to continue to expand over the next twenty years. In the next 20 years, how will marketers help people navigate the increasingly chaotic and disorganized content that exists on the web?  With that, comes a unique set of challenges and opportunities for marketers. This presentation will discuss these challenges and provide insight into how marketers can capitalize on these opportunities.


Speakers
avatar for Pawan Deshpande- CEO, Curata

Pawan Deshpande- CEO, Curata

Pawan Deshpande is the CEO and visionary behind Curata. Curata is a marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: How Lady Gaga is Defining the Future of Marketing

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about How Lady Gaga is Defining the Future of Marketing:

Lady Gaga is setting the stage for what works, and what's next for our industry. Whether or not you like her music, you have to respect her marketing mojo. The team behind the Gaga brand demonstrates the evolving needs of agencies and in-house marketing teams. Her strategic social media leaks, PR, partnerships, and momentum are strategized with as much creativity as her red carpet looks. The authenticity at the core of Gaga's brand identity and commercial success has resulted in an army of passionate brand advocates and incredible buzz. This presentation will explore one millennial marketer's view of Gaga as a marketing mogul.


Speakers
avatar for Katie Martell- Director of Buzz, Netprospex

Katie Martell- Director of Buzz, Netprospex

Katie Martell is a millennial marketer who has followed the career of Lady Gaga through a marketing lens, and believes the success of this pop performance artist reminds us of the importance of authenticity and risk-taking in our work. As the Director of Buzz for fast-growing B2B... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Immune to Social Media

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Immune to Social Media:

How will the ad agency world operate when the multi-tasking, technology-dependent and trophy-hungry millennials are at the helm? Are the tendencies and habits of Gen-Y going to be helpful to the industry? Or harmful? This presentation will highlight some of the most important parts of the marketing industry and discuss how they will change fifteen years from now: daily meetings, talent management, client satisfaction, and the world of new business. Industry leaders will learn how to capitalize on millennials' strengths, as well as recognize their weaknesses, as they not only start running businesses but become a core consumer demographic with more disposable income.


Speakers
avatar for Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo- Associate Community Manager, Communispace Corporation

Julia Pandolfo, a graduate of Providence College, learned from a young age that the most impressive answer is not always the traditional one. Throughout her academic career she consistently used inventive thinking to solve nearly any problem. Julia is now an Associate Community Manager... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Marketing Makeover for Unsexy Industries

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Marketing Makeover for Unsexy Industries:

This presentation looks at what's going on in marketing among unsexy industries. Consumer goods, online services and mobile apps are driving new ideas in marketing and have the media coverage and talent magnetism to show for it. But what about biotech or hospitals or retirement homes or even social services? There are opportunities for creative marketing when your audience isn’t demanding or expecting anything new or different. These unsexy industries are vital and present a great opportunity for daredevil marketers to take risks and change their industries.


Speakers
avatar for Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller- Senior Associate, Strategic Marketing, Foundation Medicine

Jacquelyn Miller, a proud Williams College graduate, is self-proclaimed scientist turned public relations professional turned marketing nerd. She is a senior marketing associate at Foundation Medicine and is finishing up an MBA at Boston University where she constantly explores how... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Neuromarketing: Fact and Fiction

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Neuromarketing: Fact and Fiction:

As one of the hottest trends in the marketing industry, neuromarketing is a buzzword most have heard, but few truly understand. Until now, that is. Jake Stauch breaks down the science behind brain-imaging based market research, separating fact from fiction. Claims made by neuromarketers will be cross-examined in the context of actual neuroscientific evidence, and the conclusions may surprise you. Audience members will leave with a fuller understanding of neuromarketing and will be equipped with the knowledge necessary to make informed critical decisions regarding this kind of research.


Speakers
avatar for Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch- Founder and CEO, NeuroSpire

Jake Stauch is the only 20-something CEO in the neuromarketing industry. He worked as a researcher at the Duke University Center for Cognitive Neuroscience where he conducted independent and collaborative research in the fields of neuromarketing, neuroeconomics, and the cognitive... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: New Brands in a New Century

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about New Brands in a New Century:

Generation Y has a new relationship with brands. In contrast with other generations, Millenials feel ownership of brands they use, they are fluent in the stories they tell, and use and shape those stories for identification and communication. In an environment increasingly driven by digital natives, brands are evolving and breaking the rules of branding. For example, both Google and the Obama '08 campaign embraced changing logos, something most brand managers would never allow. The result is that both these brands were able to reach far deeper into consumers' and voters' lives, connecting with them in new ways. The success of these new, evolving, “21st century brands” has serious implications for the future of marketing and advertising.


Speakers
avatar for Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger- Principal, Mercury Point Research

Jason Potteiger, an honors graduate of Suffolk University holding degrees in Advertising and Government, co-founded an online magazine called the NextGreatGeneration.com, spent the last several months working at Communispace digging into brands and consumer behavior, and recently... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: Organic Influencers

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Organic Influencers:

How can marketers harness the influential powers of people in offline micro-communities (ex: cities, universities, etc) and bring these communities together to one online macro-community for heightened brand experience? This talk will teach you how to interact with your current/potential customers right where they live and drive organic engagement to your desired digital property. As you start to blend these communities together, community managers and digital marketers can identify the most brand loyal and influential individuals who advocate the brand in their own personalized way, bringing authenticity to brands that's accepted by their peers.


Speakers
avatar for Spencer Bramson- Chief Imagination Officer, influencers@

Spencer Bramson- Chief Imagination Officer, influencers@

Spencer is a charismatic and young influence marketing leader who is passionate about connecting brands with college students. Bramson left school after sophomore year to co-found marketing agency Buzz University. He has managed hundreds of university ambassadors while personally... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: See the Future of Marketing Through Google Glass

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about See the Future of Marketing Through Google Glass:

Google has placed itself at the epicenter of digital interaction by developing innovative augmented reality technology known as “Project Glass.” This technology plans to put the screen of a smart phone right in front of users eyes in the form of glasses. Early indications show that “Project Glass” will have the capacity to take pictures, video chat, connect to social media sites, and track your location through GPS technology.  If Google can release this product with all of its promised features at a rate comparable to most smart phones, it may become the ultimate successor of all smart devices. This presentation will compare the utilization of this technology to some of the marketing developments that occurred during the rise of smart phones and project its use into the future.


Speakers
avatar for Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin- Co-founder, Facelift Media Group

Tyler Conklin is the co-founder of Facelift Media Group, a marketing company based in Binghamton, NY and Nesconset Long Island. In its most recent campaign, Facelift focused on check-ins and gamification to generate a buzz for its client’s newly opened frozen yogurt company. Tyler... Read More →
avatar for Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle- Co-founder, Facelift Media Group

Matthew Doyle, recent graduate of the State University of New York at Oswego and co-founder of FaceLift Media Group. Designs social media marketing campaigns driven by research and executed through interaction. Presenting at FutureM about the possible impact Google Glass can... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

9:00am

20/20: WTF is Social CRM? The Secrets Revealed

New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about The Future of Social CRM:

Social CRM is not what you think it is. It's not just more customer service through social monitoring services. Nor is it jamming customers' social media profiles into your CRM. Social CRM is more than that. It is the Interest Graph brought to life within your CRM through ongoing updates on your actual customers' influence, brand preferences and buying intent. Today, access to that knowledge is possible. Tomorrow, application of that knowledge will be the secret to smarter, scalable 1-to-1 marketing.


Speakers
avatar for Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran- Director of Product Marketing, TrueLens

Anish Kattukaran is the Director of Product Marketing at TrueLens, helping lead the development of the first living, breathing customer record that makes 1:1 marketing at scale a reality for national brands. At age 16, Anish founded MakePovertyHistoryEmirates, a Dubai based non-profit dedicated to creating solutions for poverty, hunger & dise... Read More →

Sponsors

Thursday October 25, 2012 9:00am - 1:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA

4:00pm

FutureM Boston Angel Investor Shark Tank: $100,000 to be Awarded to Startups Live on Stage

You’ve seen the TV show where entrepreneurs present their business to a panel of investors to earn an opportunity of a lifetime, now see it done FutureM style.  BzzAgent and FutureM are bringing Shark Tank to the greatest innovation city in the country.  Several Boston tech entrepreneurs will pitch their startups to a panel of local Sharks including Katie Rae, Mike Troiano, Pete Blacklow and Fred Destin, with funding from Boston Seed, Atlas Ventures and Dharmesh Shah (and one incredible anonymous investor) - for the ultimate opportunity:  a chance at piece of $100,000 in investment capital.  See who’s got the guts and the brains to get funding live on the FutureM stage.

The finalists have been announced! See these 6 innovative companies face the sharks live on stage for a piece of over $100,000 in investment capital.

  • Arcbazar
  • CoachUp.com
  • Intrepid (Timbre)
  • Jebbit
  • NBD Nano
  • Sidewalk

Speakers
avatar for Mike Troiano- Chief Marketing Officer, Actifio

Mike Troiano- Chief Marketing Officer, Actifio

As Chief Marketing Officer, Mike Troiano brings 25 years of experience building brands and businesses across a wide spectrum of household names, publicly-traded companies, and venture-funded startups. He was most recently a Principal of Holland-Mark, a leading independent Boston-based... Read More →
avatar for Katie Rae- Managing Director, TechStars Boston

Katie Rae- Managing Director, TechStars Boston

Katie Rae is the Managing Director of TechStars in Boston, and is also a founder of Project 11, a firm that invests in and assists early-stage startups.   Katie specializes in rapid product development and customer growth strategies for Internet businesses that scale. She has spent her career building significant Internet businesses in the community, self-publishing an... Read More →
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Karl Büttner - Chief Mentorship Officer, MassChallenge

Karl Büttner - Chief Mentorship Officer, MassChallenge

With over 20 years of both bootstrapping and VC-backed company experience, Karl is passionate about supporting entrepreneurs. Karl co-founded 170 Systems, an enterprise software company in 1990, and saw it through two decades of growth and profitability, culminating in a successful... Read More →
avatar for Fred Destin- Partner, Atlas Ventures

Fred Destin- Partner, Atlas Ventures

Fred Destin has been a Partner at Atlas Venture since 2004 where he focuses on technology-enabled services and consumer facing innovation. He helps build companies. For Atlas, he has led a number of investments including DailyMotion (the European leader in video sharing), Seatwave... Read More →


Thursday October 25, 2012 4:00pm - 6:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA

6:00pm

BzzAgent’s Shark Filet Show Party

After Shark Tank Live!, head over to Firebrand Saints in Kendall Sq for the tastiest party of FutureM week.  Reserve your place and get there early, this will be a blow out.



Thursday October 25, 2012 6:00pm - 8:00pm
Firebrand Saints 1 Broadway, Cambridge MA