Anthony van Dijk was previously the head of global digital and e-commerce strategy for the Gillette brand at Procter & Gamble and spent the last 3 years focusing on bolstering the brand’s digital fundamentals and creating inroads into social media, CRM and content generation. Anthony worked together with a number of major companies such as Google, Apple, Microsoft, Facebook and Amazon to bring Gillette’s numerous initiatives to life in the digital space and drive stronger overall engagement with the brand’s target consumers.