Dan is the founder & president of 4ORCE Digital. Having created and introduced the philosophy of Empirical Marketing, 4ORCE looks to migrate brands away from a pure creative intuition model towards a measurable User Experience model. The team at 4ORCE is hyper vigilant to remain ‘the authority’ on user-centered digital engagement.

4ORCE provides digital solutions for a variety of clients, including Post Foods, Nestle Purina, Scottrade, Save-A-Lot and Sigma-Aldrich.

Dan currently is President-Elect of the St. Louis Ad Club, Board Member of The Children's Home Society of Missouri and is Past-President of the St. Louis Young Entrepreneurs Organization (EO).