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avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery of marketing products and services across the $16B company’s media investment, consumer insights, and relationship marketing business units. He co-chairs WPP’s inter-company data and technology steering committee (“The Data Alliance”) and spearheads investments, joint ventures, and strategic alliances with partner companies. WPP digital was recently recognized as “one of the ten most successful digital companies in the world”.