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avatar for Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Former SVP, Strategic Insights & Innovation, in the Research department of NBC Universal. Horst oversaw strategic marketing and consumer research for NBCU's TV networks and new digital platforms. Horst received his Ph.D. in Sociology from Columbia University and has been involved in media research for 30+ years. He has written in journals and contributed to books on the development of the media in the digital age and has presented these topics at conferences in the US and Europe. Since 2000, he has been teaching a seminar on media metrics at Columbia University's Business School. He joined the ARF in 2011.