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avatar for Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta- CEO, The Center for Global Branding

Frank Cutitta is recognized by Folio Magazine as one of the media business' Top 40 Innovators and Influencers. He consults around the world on transformational issues related to: global branding, performance based advertising, international content asset optimization, social media architecture, and building the "Big Data Media Company of the Future". He also lectures and writes on "The Geography of Narcissism: The Cross Cultural Aspects Social Media Deployment". Prior to founding The Center for Global Branding, Cutitta served for over 20 years as a senior international executive at International Data Group, as Chief Executive Officer of the International Advertising Association (IAA), and as an early pioneer in launching businesses in the former Soviet Union. In addition to consulting in the media and advertising sectors, Cutitta is a research fellow for Computer Sciences Corporation's Leading Edge Forum think tank where his latest research practice focuses on "Weapons of Mass Discussion™" and "Socially Awkward": The Co-Evolution of Marketing and Information Technology Strategy". He is a doctoral candidate and graduate professor at Northeastern University and a research fellow at their Center for Sport and Society where he studies sports media and the generational aspects of sport. During his free time Frank runs Grays on Trays® a snowboarding school for "mature beginners".