Gary Singer is the founding partner and CEO of BUYOLOGY INC, a leading neuro-insight firm, focused on understanding the non-conscious. Before Buyology, Gary served as the Chief Strategy Officer at Interbrand, where he co-led the development of Interbrand’s global intellectual property. Prior to joining Interbrand, Gary was a Partner at McKinsey & Company. Prior to that, he was the Managing Director (CEO) of D’Arcy St. Louis and the SVP, World Wide Head of Kraft Foods at Leo Burnett. Gary holds a BS from Carnegie Mellon and an MBA from the University of Chicago Graduate School of Business.