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avatar for Jeff Griffin - President of Retail, HookLogic

Jeff Griffin - President of Retail, HookLogic

Jeff Griffin serves as President of Retail for HookLogic, responsible for retail ecommerce media programs. Prior to HookLogic, Jeff was co-founder and GM of Shopper Sciences, and SVP of IPG Mediabrands where he delivered primary insights for Google’s Zero Moment of Truth study. Jeff was also SVP of Premier Retail Networks and held product and sales positions with Kellogg’s, Nabisco, Nestle, Coca-Cola, and P&G. Jeff graduated from University of North Carolina’s School of Journalism, and the University of Michigan’s Ross School of Business. He resides in Atlanta with his wife and son, both of whom are excellent shoppers.