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avatar for John Robinson- Senior Vice President, Creative, Digitas

John Robinson- Senior Vice President, Creative, Digitas

As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer packaged goods, and high-tech. He also established the Boston office’s interaction design and content practices, focusing on the design and development processes of online experiences.

 

Prior to joining Digitas, John worked as a writer and editor for International Data Group (IDG), Harvard University, and a variety of East Coast newspapers.