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avatar for Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence- Senior Product Manager, Jumptap

Joran Lawrence is the Senior Product Manager at Jumptap in charge of the mobile ad network's audience targeting product suite. Joran's data driven approach to product development has been the key to his success and he has applied it to a diverse array of products from behavioral targeting to dynamic creative, SEO, and ad performance optimization. Recently, at Jumptap, Joran has established a number of firsts in the mobile space by bringing 3rd party data targeting to mobile advertising and bridging audience targeting across device screens to make unique targeted campaign strategies possible.