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avatar for Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

An early adopter and advocate of social networking services, Kevin has been recognized as a social media thought leader since 2004. After leveraging social media to build a large audience of his own, Kevin was quickly sought by companies to help them cultivate and utilize social media as an integral part of their digital marketing efforts. Understanding the power and potential of this new medium, Kevin attended the University of Buffalo to study Digital Media while simultaneously developing internet marketing strategies for several businesses - including the social marketing software company Awareness. In 2008, Kevin launched the consulting firm Social Media Answers (SMA), which later merged with Convertiv in 2010. Kevin has continued on as a co-founder and Vice President of Emerging Media and Innovation for Convertiv where he has developed and delivered successful social media strategies for brands including Caesars Entertainment Corporation, USA Networks, Kaspersky Labs, Not Your Average Joe's, Boston Scientific, Cheapflights.com and the Clymb.