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avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to the needs of small and medium business professionals. A highly effective executive, she directs a globally dispersed team of digital marketing professionals, developers, and agency partners. She serves on the board of directors for the Social Media Advertising Consortium (SMAC).