Before Malia Estes, a Boston University graduate, became a digital media planner at Mullen’s Mediahub she worked with names like Florence + the Machine and TOMS Shoes as a digital producer and talent scout at an LA entertainment startup - having to know what would sell before it sold helped her land her next gig planning media and aiding in user experience for an augmented-reality sports game. At Mullen, Malia has had the chance to work on her favorite brands including jetBlue, Google and Timberland doing what she loves: scouting for emerging trends, emerging devices and emerging culture.