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avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock is responsible for expanding dunnhumby’s media capabilities through strategic partnerships that enhance their ability to personalize the customer's experience by delivering highly relevant, innovative solutions for targeting, measurement and customer insights. Immersed in the business for over 15 years, he played a significant role in Tesco’s development of the Clubcard program, its immensely successful loyalty program and shopper communications strategy.