Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital SLR camera, PEN compact camera, hydrogen-powered Hummer and Chevy Volt EV, to anti-sniper sensors, podcast transcribers, and digital music players.

While promoting all of these innovations and more, Michael's approach has been to make all of the benefits easily understandable to garner maximum exposure for clients that have included Olympus, General Motors, BBN Technologies, Stanley Tools, and The Monitor Group among others. Prior to agency life, he worked at Tokyo Journal magazine in Japan reporting on technology and serving as managing editor, and he has authored articles for The Boston Globe and other area publications.