Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business units. Michael has been in analytics for over 15 years, with a focus on consumer insights, statistical modeling, and online marketing analysis.  He possesses a Masters of Science degree in applied mathematics and operations research.   His insights experience spans advertising agencies and Fortune 500 brands, including OgilvyOne, Publicis Modem, GE Money, Target, Consesco, Glaxo-Smith Kline, Fingerhut, and Union Pacific Railroad.