Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into the BzzAgent team. Prior to joining BzzAgent, Paul served as CIO of dunnhumby and helped establish its US operations. He worked at LexisNexis as a Senior Director in their marketing organization, managing their customer insight and direct marketing unit. He was also head of Analytics for Information Resources (IRI) in their Chicago, London and Cincinnati offices.