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avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards including Mobile Agency of the Year in 2011 according the Mobi Awards.
Prior to joining the Havas family, Phuc was a founding team member of MobileLime (name change to Modiv Media; acquired by Catalina Marketing), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device. There he played a vital role in developing the company sales and marketing strategy, formulating and executing on all facets of merchant and consumer acquisition from pilot to broader launch. As a result of his leadership in part, MobileLime was able to secure financing rounds from leading venture capitalists.
Phuc received an MBA from Babson College, and a BS from Bentley College

My Speakers Sessions

Tuesday, October 23

2:00pm EDT

The Channel-less Consumer: Identifying Attribution within Digital Hynes Convention Center

Wednesday, October 24

10:30am EDT

4:30pm EDT