Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where he engaged retailers and CPG marketers enabling sales and profit growth by developing innovative technology-based analytic solutions. At Nielsen, Rob was the global leader for the Retail and Shopper practice where he led the creation of next generation Loyalty analytics solutions. Rob led the corporate marketing analytics function at Safeway and held various financial and business analytics roles at Clorox.