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avatar for Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis is Managing Director of Gallup & Robinson, a brand communications research and consulting firm. With twenty-five years of experience in research and communications, Scott has been the principal researcher on hundreds of published and proprietary studies about advertising effectiveness and works with leading companies to help them develop, assess and improve the effectiveness of their messaging.. He is also is the author of Which Ad Pulled Best? now in its tenth edition, and a co-developer of CERA, a physiological technique for measuring emotions-based response to advertising.