Sinan Aral is one of the world’s leading experts on Social Networks, Social Media and Digital
Strategy. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAP
and many other leading Fortune 500 firms on realizing business value from social media and
information technology investments. He is an Assistant Professor and Microsoft Faculty Fellow at the NYU Stern School of Business and Affiliated Faculty at MIT. His award-winning research focuses on social contagion, product virality and measuring and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand and viral marketing. Sinan has been a Fulbright Scholar, served as Chief Scientist and on the board of directors of SocialAmp, a social commerce company that enables targeting and peer referral in social media networks (which was sold to Merkle in January, 2012), and is currently an organizer of the Workshop on Information in Networks (WIN). He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork” and PopTech and has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit. His work is often featured in popular press outlets such as the Economist, the New York Times, Businessweek, Wired, Fast Company and CIO Magazine.Sinan is a Phi Beta Kappa graduate of Northwestern University, holds masters degrees from the London School of Economics and Harvard University, and received his PhD from MIT.